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  • Analysing Consumer Market

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    Mukesh Panwar
    25 views5 pages
    This document analyzes factors that influence consumer markets and the consumer buying process. It identifies cultural subcultures, social groups, personal attributes like age and occupation, and psychological processes like motivation, perception, learning, and memory as influencing consumer behavior. It also outlines the five stages of the consumer buying process: problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.

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    This document analyzes factors that influence consumer markets and the consumer buying process. It identifies cultural subcultures, social groups, personal attributes like age and occupation, and psychological processes like motivation, perception, learning, and memory as influencing consumer behavior. It also outlines the five stages of the consumer buying process: problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    25 views5 pages

    Analysing Consumer Market

    Uploaded by

    Mukesh Panwar
    This document analyzes factors that influence consumer markets and the consumer buying process. It identifies cultural subcultures, social groups, personal attributes like age and occupation, and psychological processes like motivation, perception, learning, and memory as influencing consumer behavior. It also outlines the five stages of the consumer buying process: problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 5

    Analyzing Consumer market

    4/11/12

    Click to edit Master subtitle style

    Influencing factor

    Cultural Factor

    Subcultures

    Social factor Family Reference group Personal Factor


    Age

    & stage of life cycle

    Occupation Personality
    4/11/12

    Psychological process

    Motivation Perception: process by which we select, organize, and interpret the information to create meaningful picture.
    Selective Selective Selective

    Attention Distortion Retention Perception


    4/11/12

    Subliminal

    Learning Memory

    4/11/12

    The Buying Process


    Problem recognition Information search Evaluation alternatives Purchase decision Post purchase Behavior

    4/11/12

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