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Greenfield Invsestment
Greenfield Invsestment
Challenges
Challenges
Subsidiaries are the hardest to manage and demand extensive investments in financial and human resources Theodor Peridis, 1992
Challenges
Pre-incorporation
Carefully examine host country characteristics to ensure they are compatible with existing company operations; Quickly establish local ties (with suppliers and distributers) to overcome the liability of foreignness; Ensure their organizations ability to sustain full financial risk for the venture; and Examine for potential first-mover advantages.
Post-incorporation
Maintain local ties in order not to lose contact with the local market place; and Ensure a balance between integrating the new organization into the existing multinational framework of the parent company and adapting to local customs.