MARKETING SOCIAL NETWORK SMART

By Ta Anh

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INDEX
I.Mng x hi 1. Mng x hi l g? 2. S hnh thnh ca mng x hi 3. Ti sao mng x hi li quan trng Marketing Online II. Xy dng network trn facebook 1. 2. 3. 4. To ti khon facebook To fanpage trn facebook Kim Like fanpage min ph T ng cp nht thng tin ln fanpage

III. Twitter Marketing Online 1. 2. 3. 4. Lp ti khon trn Twitter Twitter Follow min ph Retweet nhanh chng T ng cp thng tin ln Twitter

IV. Chin lc pht trin Video trn Youtube 1.Cng c lm Video 2.Xc nh t kha 3.Tng lt view + like

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Chapter I:Mng x hi

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Mng x hi l g?
Mng x hi, hay gi l mng x hi o, (ting Anh: social network) l dch v ni kt cc thnh vin cng s thch trn Internet li vi nhau vi nhiu mc ch khc nhau khng phn bit khng gian v thi gian.

Mng x hi c nhng tnh nng nh chat, e-mail, phim nh, voice chat, chia s file, blog v x lun. Mng i mi hon ton cch c dn mng lin kt vi nhau v tr thnh mt phn tt yu ca mi ngy cho hng trm triu thnh vin khp th gii. Cc dch v ny c nhiu phng cch cc thnh vin tm kim bn b, i tc: da theo group (v d nh tn trng hoc tn thnh ph), da trn thng tin c nhn (nh a ch e-mail hoc screen name), hoc da trn s thch c nhn (nh th thao, phim nh, sch bo, hoc ca nhc), lnh vc quan tm: kinh doanh, mua bn... Hin nay th gii c hng trm mng mng x hi khc nhau, vi MySpace v Facebook ni ting nht trong th trng Bc M v Ty u; Orkut v Hi5 ti Nam M; Friendster ti Chu v cc o quc Thi Bnh Dng. Mng x hi khc gt hi c thnh cng ng k theo vng min nh Bebo ti Anh Quc, CyWorld ti Hn Quc, Mixi ti Nht Bn v Yahoo! 360 ti Vit Nam.

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S hnh thnh ca mng x hi

Mng x hi xut hin ln u tin nm 1995 vi s ra i ca trang Classmate vi mc ch kt ni bn hc, tip theo l s xut hin ca SixDegrees vo nm 1997 vi mc ch giao lu kt bn da theo s thch. Nm 2002, Friendster tr thnh mt tro lu mi ti Hoa K vi hng triu thnh vin ghi danh. Tuy nhin s pht trin qu nhanh ny cng l con dao hai li: server ca Friendster thng b qu ti mi ngy, gy bt bnh cho rt nhiu thnh vin. Nm 2004, MySpace ra i vi cc tnh nng nh phim nh (embedded video) v nhanh chng thu ht hng chc ngn thnh vin mi mi ngy, cc thnh vin c ca Friendster cng l lt chuyn qua MySpace v trong vng mt nm, MySpace tr thnh mng x hi u tin c nhiu lt xem hn c Google v c tp on News Corporation mua li vi gi 580 triu USD.

Nm 2006, s ra i ca Facebook nh du bc ngot mi cho h thng mng x hi trc tuyn vi nn tng lp trnh "Facebook Platform" cho php thnh vin to ra nhng cng c (apps) mi cho c nhn mnh cng nh cc thnh vin khc dng. Facebook Platform nhanh chng gt hi c thnh cng vc bc, mang li hng trm tnh nng mi cho Facebook v ng gp khng nh cho con s trung bnh 19 pht m cc thnh vin b ra trn trang ny mi ngy.

Ti sao mng x hi li quan trng Marketing Online

Truyn thng x hi l ci g vy v n c c vai tr nh th no i vi cng vic marketing ca ti? Cch y 2 nm, y c l l cu hi m ti s chng nhn c hi p, nhng by gi th khc ri, l mt cu hi ph bin m ti nhn c trong hm th.
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Mng x hi em li cho cc nh tip th mt ting ni v mt cch thc giao tip vi ng nghip, khch hng c v khch hng tim nng. N c nhn ha thng hiu ca bn v gip bn pht i thng ip thng qua mt cch thc giao tip v thoi mi.

Nu bn c th ni mng x hi lm cho bn bun th chn hn n phi l mt phn ca cuc sng hng ngy v lm cho bn c cm hng v ng lc thnh cng. Nu bn ngh rng mng x hi ch dnh cho nhng ch doanh nghip nh ang c gng lm mt cuc th nghim no th ti phi sa iu cho bn. y ch l mt vi cng ty ng dng mng x hi: Absolut Vodka Video trc tuyn trn Youtube v s dng Facebook lm nn trang hm m Top Bartender BMW S dng Facebook qung b sn phm 1-series Road Trip v to trang Rampenfest dnh cho ngi hm m. Dunkin Donuts H tm thy gi tr trong mng x hi v to ti khon blog Twitter. Barack Obama Trong v d ca ti, ti khng th b qua trng hp ca Tng thng Barack Obama. ng c xem nh l mt nh lnh o trong vic s dng ca Twitter trong thi gian bu c Tng thng. ng c hn 170.000 tn v l sau hn 165.000. C nhn ti nh twitter buzz trong cc cuc tranh c Tng thng cng nh ton b cuc bu c.

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Chapter II: Xy dng network trn facebook

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To ti khon facebook
1. Truy cp vo trang Facebook.com v ng k

Trong mn hnh trn, bn cn in nhng thng tin vo theo mu. 2. in m bo mt

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Bn cn quan st v g li m bo mt ging nh bc nh trong hnh trn. in xong m bo mt, bn ch cn click vo nt ng k

To fanpage trn facebook 1. Vo ng dn https://www.facebook.com/pages/create.php bt u to mt fanpage.

2. Chn loi fanpage mun to, v nhp thng tin fanpage:

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3. Thnh qu cui cng

Kim Like fanpage min ph

getlikeseasy.com
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y l 1 trang trao i like facebook ,tc l nu bn like h s like li bn,trong nhiu tool dng kim like facebook,ti nh gi ci ny l cao nht

Vic ng k rt n gin bn ch cn din username,mail,password ri click sign up free l c th kim like c. Ngoi ra bn cng nn tham kho thm trang: socialmediaexplode.com ,youlikehits.com

T ng cp nht thng tin ln fanpage Nu bn ang cm thy mt mi vi cng vic post ni dung, tin tc ln trang fanpage th gii php a ra l s dng RSS application c sn trn facebook gim bt p lc cng vic cng nh tit kim thi gian.
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Bc 1: Chn RSS application

Bn ch vic s dng cng c tm kim ca Facebook l c th d dng tm thy cho mnh mt ng dng thch hp; trong trng hp ny bn hy g t kha RSS graffiti

chn RSS Graffiti Application Bc 2: Ci t ng dng RSS cho trang fanpage - Chn trang fanpage m bn mun chy ng dng RSS trong danh sch bn tri - Thc hin cc bc chng thc theo hnh:

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Bc 3: Ci t ngun cp tin RSS cho trang fanpage - Hin nay hu ht cc trang tin tc (blog) u h tr chun RSS cho php chng ta c th copy ng dn ngun v s dng chng cho cc h thng, thit b c h tr RSS.

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Bn c quyn thm nhiu ngun cp tin RSS khc nhau Sau khi hon tt, tin tc t ngun cp RSS s c t ng post ln wall ca trang fanpage theo thi gian thc! Bn s khng phi mt thi gian ngi lc tin, c tin, chp tin, dn tin ln trang fanpage ca mnh na!

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Chapter III:Twitter Marketing Online

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Lp ti khon trn Twitter

Twitter l mt dng tiu blog v rt hot trong thi gian gn y.Vi mc ch l marketing, bn c th dng cng c ny mt cch hiu qu. B1: to user bn hy vo trang twitter.com ri click vo nt "Get Started Join!" . B2: Khai bo ng k nh hnh di:

Full name: Tn ca bn (c th g ting vit) Username: tn ti khon (ch thng, khng du) Tn ti khon s to nn a ch blog ca bn dng: http://twitter.com/USERNAME Password: Mt khu ca bn. Email: a ch email ca bn. Type the words above: in vo y nhng k t trong nh m bn thy ngay trn (pht sinh t 2 ch). Nhp nt Creat my account gi khai bo

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Twitter Follow min ph Truy cp trang twiends.com

Twiends l g? l 1 trang web gip cc trao i follow twitter,tc l bn follow h,h s follow li Twiends add c li th g?Sao phi tham gia? Twiend c 1 h thng kim tra ti khon rt gt gao,ti khon twitter ca bn cn c n chp nhn th mi c trao i(hnh nh tweet l trn 20 post,lng follower l 50),ngoi ra n cn tch hp cho bn la chn lng follow ng vi contry bn ng k Trang tham kho them : tweers.com

Tips: bn nn dng 1 tool no follow li nhng follower nu khng nhiu kh nng h s unfollow li bn.Nhng bn ng qu lo sau y ti xin cung cp 1 cng c min ph s gip bn lm iu : iunfollow.com

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Retweet nhanh chng Retweet l tr li li, p li, bn c th retweet khi bn mun ni chuyn vi ngi no ! khi ngi ny retweet bn th ci chc chn xut hin trn tng ca h trn Twitter,tc l link ca ta s c nhiu ngi xem hn Sau y ti xin cung cp cho bn 1 cng c retweet l addsocials.com

Hng dn addsocials.com: bn ng k ging nh cc trang web bnh thng khc sau bn ng nhp tin hnh like fan page hoc follow twitter ca ngi khc sau khi c im ri bn dng im trao i ngi khc retweet cho bn. Ci t retweet trao i: Setting tab =>> Retweet=>>ng nhp accout twitter=>> in thng tin vo form Xong ri cc bn chng ta ,cng i retweet ln page ngi khc no

T ng cp thng tin ln Twitter: Cc bn truy cp trang: twitterfeed.com

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Cng ging nh RSS apllication ti gii thiu trn cho facebook ,trang web ny cng hot ng trn cng ngh nh vy,bn ch cn ng k ri cp cho n RSS ca web ca bn ri phn mm s t ng lm cc cng vic cn li.

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Chapter IV:Chin lc pht trin Video trn Youtube

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Cng c lm Video:
C rt nhiu cng c lm Video,nhng hin nay cng l c c s dng nhiu nht l Movie Maker,y tht s l 1 phn mm tuyt vi,n va min ph va c y tnh nng ca cc phn lm video khc.

Download Ti y: http://www.download.com.vn/audio+video/7726_windows-movie-makerwindows-xp-2-6.aspx?op=download

Hng dn dng mt s tnh nng trong phn mm: 1.Chn film, m thanh, pic: a nhng on fim hay bn nhc vo x l, bn click vo Import video (i vi video clip) , Import pictures (i vi nh ) hoc Import audio or music (i vi nhc) ti ca s Capture Video bn tri.Sau , chn cc file bn mun lm , ri click vo nt Import chn

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2.a film, picture vo bin tp: Trc khi lm iu ny, bn ch Show storyboard Nh vy, bn c th nhn bit thi gian ca mi on fim. Tip theo, dng chut chn cc on fim cn chuyn ca s bn trn, ri r chut ko cc on xung khe Video. i vi Pic , bn ch Show timeline .

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sau khi chn m thanh, film, pic vo th bn dng con chut ko xung bn di bin tp

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Sau khi hon tt vic bin tp, bn s phi lu li nhng g m mnh va thc hin bng cch click vo menu File. Tip theo, chn Save Movie File ri nhp tn file cn xut. Click next v chn cht lng file xut ra phn Best More choice... Cui cng, nhn vo nt Save lu li tin trnh thc hin.

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Xc nh t kha y l 1 bc rt quan trng,nu bn khng xc nh ng t kha th coi nh k hoch marketing ca ban trn youtube l tht bi,cng ging nh google youtube cng c cng c tm kim ca ring mnh,seo t kha chnh l vic sng cn khi thc hin Marketing trn Youtube

Ti thng hay s dng cng c youtube ads nh gi t kha: https://ads.youtube.com/keyword_tool

Sau khi tm c t kha ng ti mi bt u t tn Title cho video, thm t kha vo phn m t di video ca mnh

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Tng lt view + like Vy l xong vic xc nh t kha,gi chng ta ch cn vic tng lng view+like ca video Vi cng vic ny ti thng s dng vagex.com

Hng dn kim im tng view trn YOUTUBE: u tin,bn vo Vagex.com ng k (dng FIREFOX). download Addon FireFox:https://addons.mozilla.org/enUS/firefox/addon/vagex-firefox-add-on/,sau tt Firefox. Login vo ti khon va to,copy ly ci USERID. Chy Addon Va ci in USERID vo addon. Chn watch Video v ngi i c im,s im ny ta s trao di vi cc thnh vin khc trn vagex h xem Video ca ta.

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Hng dn thm video: -Login vo ti khon -click add video -a link ca cc bn vo

Ngoi ra cc bn cng nn tham kho website : enhanceviews.net

Tips:Ngoi auto view bn nn chia s thm video ca mnh din n,fanpage facebook hoc twitter.

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MI GP CNG NH THC MC MI CC BN LIN HE QUA TI KHON FACEBOOK: https://www.facebook.com/ta.anh2?ref=tn_tnmn

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