Hidratium Concrete January 25, 2012 CEMEX launches its 2nd global ready-mix concrete brand: Hidratium CEMEX,

S.A.B. de C.V. (CEMEX) (NYSE: CX), announced today the launch of its 2nd global ready-mix concrete brand, Hidratium. The special ready-mix concrete with self-curing properties is already being sold in France, Ireland, Mexico, Poland and Guatemala, and is ready to be produced in the Czech Republic, Germany, UAE, Costa Rica, Panama, Nicaragua, Spain and China. Hidratiums self-curing properties are achieved through a combination of distinctive mix design principles and proprietary admixtures designed by CEMEX researchers to provide the following advantages: 1. Replacement of external curing; 2. Elimination of plastic shrinkage cracking and reduction of long-term shrinkage by at least 50%; 3. Reduction of water evaporation by approximately 80%; 4. Reduction of construction time by approximately 30%; 5. Production of dust-free surfaces; 6. Maintenance-free: no post-casting repairs required; and 7. Increase in the durability of concrete structures.

As a global leader in ready-mix concrete, CEMEX offers an innovative concrete technology that is designed to enable our customers to avoid extra investment of time as well as money to maintain adequate levels of moisture and attain the maximum performance of the concrete, said Davide Zampini, Head of the CEMEX Research Group. Hidratium was developed by the CEMEX Research Group AG in Switzerland in collaboration with the CEMEX Cement and Ready Mix Technology Center in Mexico. CEMEX is a global building materials company that provides high-quality products and reliable service to customers and communities in more than 50 countries throughout the world. CEMEX has a rich history of improving the well-being of those it serves through its efforts to pursue innovative industry solutions and efficiency advancements and to promote a sustainable future.