Bright Young Things Selfridges | Idol Magazine

12/01/2012 12:16

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BRIGHT YOUNG THINGS SELFRIDGES BLOG

The 6th January will see the second year of Bright Young Things taking over the windows of the iconic Selfridges store on Oxford Street. Following the success of last year, the initiative has returned on a vast scale. The project offers fledgling UK based talent a platform in which to showcase their works of art, design, fashion or food.

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January 2012 (9) December 2011 (29) November 2011 (41) October 2011 (58) September 2011 (63) August 2011 (29) July 2011 (37) June 2011 (31) May 2011 (16) April 2011 (16) March 2011 (31)

Sorcha O'Raghallaigh 2012 sees fifteen creative build a window to portray the essence of their brand. Last years scheme featured the theatrical costume taxidermy (below) of Alex Noble; at that point already have made a name for himself creating pieces for Lady Gagas tour.

February 2011 (43) January 2011 (41) December 2010 (12) November 2010 (13) October 2010 (16) September 2010 (13) August 2010 (12) July 2010 (12) June 2010 (12) May 2010 (28) April 2010 (12) March 2010 (13) February 2010 (22)

This year however a conscious effort has been made to select desginers who are even less known than last years offerings. Contemporary Womenswear buyer Alex Lancovici noted that None of this year's brands have a bricks-and-mortar stockist in the UK, which is really exciting for Selfridges as it means some wonderfully fresh, unique additions to our shop floor edit. Selfridges have extended the promotion of new designers by joining forces with the University of Arts, London, to offer a window from the Future Map graduates.

This years windows are to be furnished by the likes of Shaun Samson (below), the Californian born- London based, Central Saint Martins graduate who famously worked on four Jeremy Scott collections whilst studying. The inimitable Sorcha ORaghallaigh, another Bright Young Thing to design for Lady Gaga in this case a headless dress, will have a window alongside fellow womenswear designers Maarten van der Horst and Alice Lee.

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Bright Young Things Selfridges | Idol Magazine

12/01/2012 12:16

From the 6th ofJanuary until the end of February the windows on Oxford Street and Duke Street will be inhabited by the young creatives. Items by all of the Bright Young Things will be available to buy in three pop up stores within Selfridges as well as online here: www.Selfridges.com The full list of showcasing designers is available here: http://style.selfridges.com/whats-in/bright-young-things-showcaseselfridges

Written By: Rose Swingler Images: Via www.ftape.com, www.totemfashion.com, www.fashionmonitor.com

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Bright Young Things Selfridges | Idol Magazine

12/01/2012 12:16

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