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  • Apple Value Chain

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    ana91890
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    'Apple genius bar' secretive strategy service. Secretive strategy. 'A greener apple' Strong Cash Position Human Resource Management : Selective hiring process Employee benefits program 4 / 20 / 12 Technological Development: Research and Development Patent filing. Lack of price compatibility high no customization.

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    Apple Value Chain[1]

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    'Apple genius bar' secretive strategy service. Secretive strategy. 'A greener apple' Strong Cash Position Human Resource Management : Selective hiring process Employee benefits program 4 / 20 / 12 Technological Development: Research and Development Patent filing. Lack of price compatibility high no customization.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    2K views4 pages

    Apple Value Chain

    Uploaded by

    ana91890
    'Apple genius bar' secretive strategy service. Secretive strategy. 'A greener apple' Strong Cash Position Human Resource Management : Selective hiring process Employee benefits program 4 / 20 / 12 Technological Development: Research and Development Patent filing. Lack of price compatibility high no customization.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 4

    Apple Inc Value Chain Analysis

    Primary Activities

    Inbound Logistics: Automated receiving systems Delegate raw materials acquisition Operations: Internal Design Outbound Logistics: Economical/stylist packaging 4/20/12 Direct shipment

    Marketing and Sales: Mac Television Ads Secretive Strategy Service: Apple Genius Bar Free consultation

    Apple Inc Value Chain Analysis


    Support Activities

    Firm Infrastructure: A greener apple Strong Cash Position

    Human Resource Management : Selective hiring process Employee benefits program 4/20/12

    Technological Development: Research and Development Patent filing Procurement: Positive relationships with suppliers

    Apple Inc Strengths


    Resources and Capabilities

    Customer Loyalty

    Branding

    Online Sales

    4/20/12

    Apple Inc Weaknesses


    Lack of Priced Compatibility

    High

    No Customization

    4/20/12

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