3.2.

1 Business model
a. Market segmentation -Comparing with other major competitors from abroad such as Carrier, Sanyo, Toshiba, National, Panasonic, Hitachi, LG, ... with high-ranking market segment. Reetech brands is in middle ranking market segment with good quality, moderate price. - The strength of the air conditioner Reetech is capacity from 36,000 to 60,000 BTU (about 40% market share). The remaining products reach 10% market share. b. Positioning - Ree is the leading contractor about M&E field with 25% - 30% market share in the domestic market. -REE remains its current position as the strongest of M & E contractors in Vietnam with its own particular advantage . - REE M & E is the leading mechanical and electrical work for commercial buildings, industrial, civil and infrastructure. - In addition to dominate the domestic market, the company has also participated in M & E contractors for projects in neighboring countries such as Cambodia and Laos. c. Competitive advantage -Reasonable price is one of the biggest competitive advantages for qualified and modern products. -Reetech products cover most of the South market because of their strong and cooling capacity. Therefore, company is trying to spread the domestic market and motivate the foreign market. - Land resource of REE was bought from the 90s with cheap. The office rental of Ree is largely concentrated in Tan Binh district, close to airport, with modern amenities and rents are relatively cheap, so fill rate is always maintained at high levels compared to neighboring buildings