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Distribution Channel and Promotional activity OF

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EXECUTIVE SUMMARY

PepsiCo is one of the oldest, largest and most successful beverage and snack food companies in the world. PepsiCo was founded by Caleb Bradham in 1902 in USA. Today PepsiCo and its affiliates operate in more than 140 countries in the world and generate revenues in excess of $ 40 Billion. In its pursuit of never ending growth and expansion, PepsiCo entered India in 1989 in a joint venture with Punjab Government. However, PepsiCo India very soon started its beverage operations in collaboration with the R K Jaipuria group. Soon after entering the beverage segment PepsiCo Established its dominance in the market owing to its expertise in sales, marketing, operations and local collaboration.

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INTRODUCTION

Distribution channel-The chain of businesses or intermediaries

through which a good or service passes until it reaches the end consumer. A distribution channel can include wholesalers, retailers, distributors and even the internet.

Promotional Activity-

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INDUSTRY & COMPANY PROFILE

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INDUSTRY PROFILE
Barbara

Murray (2006c) explained the soft drink industry by stating, For

years the story in the nonalcoholic sector centered on the power struggle betweenCoke and Pepsi. But as the pop fight has topped out, the industry's giants have begun relying on new product flavorsand looking to noncarbonated beverages for growth. In order to fully understand the soft drink industry, the following should be considered: the dominant economic factors, five competitive sources, industry trends, and the industrys key factors. Based on the analyses of the industry, specific recommendations for competitors can then be created.

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COMPANY PROFILE

TYPE FOUNDED

PUBLIC : CHICAGO,ILLINOIS,USA : NEW YORK, USA

HEADQUARTER AREA SERVED : KEY PEOPLE INDUSTRY : :

WORLDWIDE INDRA KRISHNAMURTHY NOOYI FOOD NON ALCOHOLIC BEVERAGE

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COMPETITION
The Coca-Cola Company has historically been considered PepsiCos primary competitor in the beverage market, and in December 2005, PepsiCo surpassed The Coca-Cola Company in market value for the first time in 112 years since both companies began to compete. In 2009, the Coca-Cola Company held a higher market share in carbonated soft drink sales within the U.S. In the same year, PepsiCo maintained a higher share of the U.S. refreshment beverage market, however, reflecting the differences in product lines between the two companies. As a result of mergers, acquisitions and partnerships 4/26/12 pursued by PepsiCo in the 1990s and 2000s, its

PRODUCTS & BRANDS

PepsiCos product mix as of 2009 (based on worldwide net revenue) consists of 63 percent foods, and 37 percent beverages. PEPSI MOUNTAIN DEW 7 UP MIRINDA AQUAFINA

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PACKAGING & RECYCLING

Environmental advocates have raised concern over the environmental impacts surrounding the disposal of PepsiCos bottled beverage products in particular, as bottle recycling rates for the companys products in 2009 averaged 34 percent within the U.S. The company has employed efforts to minimize these environmental impacts via packaging developments combined with recycling initiatives. In 2010, PepsiCo announced a goal to create partnerships that prompt an increase the beverage container recycling rate in the U.S. to 50 percent by 2018.

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MARKETING OVERVIEW OF PEPSI CO. INDIA

Marketing Environment-Marketing Task Environment-Task

environment is the overall environment in which a Company operates. This consists of the Task Environment and the Broad Environment. Environment includes the immediate players involved in producing, distributing and promoting the offering.

Broad Environment-This contains forces that can have

a major impact on the players in the task environment. This includes six components: demographic environment, economic environment, physical environment, technological environment, political legal environment, and socio cultural environment.

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SALES & DISTRIBUTION NETWORK OF PEPSI CO. INDIA

Company FOBO Ware house Distributo r Retailer Customer
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COBO

REVIEW OF LITRATURE

PepsiCo is one of the oldest, largest and most successful beverage and snack food companies in the world. PepsiCo was founded by Caleb Bradham in 1902 in USA. Today PepsiCo and its affiliates operate in more than 140 countries in the world and generate revenues in excess of $ 40 Billion. In its pursuit of never ending growth and expansion, PepsiCo entered India in 1989 in a joint venture with Punjab Government. However, PepsiCo India very soon started its beverage operations in collaboration with the R K Jaipuria group.

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RESEARCH METHODOLOGY

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