INTRODUCTION FOR COCO-COLA

John Pemberton, a pharmacist, invented Coca-Cola in Atlanta, Georgia, in May 1886.He

discovered that he had created a unique beverage when he tested and sampled the product, a

mix of liquid caramel. Frank Robinson, his bookkeeper, gave the drink a name that was

similar to Coca-Cola and wrote the Coca-Cola trademark, which is still in use today) (2011,

The Coca-Cola Company. Coco- cola have developed and acquired over the years and are

now in more than 200 countries. Coca Cola is in partnership with other companies especially

in the world instead of bottlers have their own bottling operation. Coca Cola provides them

with the syrup bottlers with the right to its name. This contributes to their power to profit.

The Coca-Cola Company is the most successful soft drink manufacturer and marketer,

making it the largest beverage company in the world. The company sells four of the five

beverages.
Technology

Coca-Cola generates a significant amount of data throughout its value chain, including sales,

sourcing, production, distribution, and customer feedback. As a result, Coca-Cola had to

figure out how to make the most of the data it gets from its customers all over the world.

In 2008, the innovative fountain drink dispenser known as Coca-Cola Freestyle went on sale.

The interactive touch-screen display let customers mix and match flavours and beverages

from the entire portfolio of the company. In 2018, there were 50,000 of these drink dispensers

operating worldwide, displacing 14 million beverages per day. Their popularity increased.

Coca-Cola was able to learn a lot about customer preferences by collecting data from these

self-service machines, which led to the introduction of new products. The company

introduced Orange Vanilla Coke and Sprite Lemonade as a result of these insights in

2019.With the release of Coca-Cola Freestyle 9100 here, Chris Hellmann, VP and GM of

Coca-Cola Freestyle, highlights the goals of the company.

FREESTYLE 9100 COCO-COLA

Conclusion

In conclusion, adopting a marketing concept is crucial for a company like Coca-Cola. Brands,

particularly Coca-Cola, which is essential to meeting our ultimate obligation to provide

owners of our business with consistently attractive returns. Additionally, the company's

strategic decisions must be made with the customer in mind in accordance with the marketing

concept. Particularly the requirements and desires of customers' demands. An all-

encompassing methodology is taken with the whole organization attempting to make the

client experience better. Companies that apply the marketing concept need to conduct

additional market research because knowing what the market needs and expects from the

company is an additional requirement. Top businesses adhere more to ideology than the

marketing concept. This is because, as the economy has grown, consumers have become

more knowledgeable and demanding. As a result, the organization is forced to concentrate on

what the customer wants to buy instead of what sells. Since customer satisfaction is

ultimately our goal, the organization must integrate all of its departments in order to provide

value to the customer, even the marketing concept. This indicates that marketing, finance,

human resources, and operations departments should all be aware of the company's primary

objectives and goal. Acne the demand.

Introduction for Pepsi

PepsiCo, Inc. is an American multinational food, snack, and beverage corporation

headquartered in Harrison, New York, in the hamlet of Purchase. PepsiCo's business

encompasses all aspects of the food and beverage market. It oversees the manufacturing,

distribution, and marketing of its products. PepsiCo was formed in 1965 with the merger of

the Pepsi-Cola Company and Frito-Lay, the business owns 23 brands with annual sales of

over US$1 billion as of January 2021. Based on net revenue, profit, and market capitalization,

PepsiCo is the second-largest food and beverage company in the world, behind Nestlé. Pepsi

Cola, the flagship product of PepsiCo, has competed with Coca-Cola for generations; The

cola wars are a common name for it. Public health advocates have also criticized Pepsi's and

other popular snack and drink manufacturers' high-calorie, low-nutrition product lines.

Pepsi's packaging has consistently been one of the top global sources of plastic pollution.

PepsiCo has responded by making public statements regarding its commitment to minimizing

their impact, but it has not made any public information available that demonstrates progress

on the majority of its public commitments.

Technology

Direct store delivery Under the DSD system, PepsiCo delivers products directly to retail

stores. Of the three channels, DSD enables PepsiCo to merchandise with maximum visibility.

It’s more suitable for products that are restocked often and are sensitive to promotions and

marketing. PepsiCo's ability to accurately supply its retailers in over 200 countries with the

information they need to serve a billion customers each day is dependent on huge amounts of

data. Resources are wasted when there is an excessive supply of the product. The company

must make amends with retailers who are dissatisfied and leave empty-handed if it supplies

too little.
Conclusion

Conclusion: PepsiCo Incorporation is a multinational company that specializes in beverages

and food. Because of this, it is considered the industry leader and cannot be easily competed

with by rival companies. Pricing, advertising, marketing, etc. PepsiCo enjoys a competitive

advantage over its rivals due to the effectiveness of its strategies. Its capital structure has a

high debt-to-equity ratio, indicating that the company relies heavily on debt capital, which

may pose a greater threat to the company's continued existence and push it closer to

bankruptcy.