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  • Cultivation 110725094938 Phpapp02

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    Tiah Alidu
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    The cultivation theory proposes that heavy television viewers perceive the real world as portrayed on TV. It was developed based on research finding 80% of TV content featured violence. Researchers classified viewers as heavy (4+ hours daily) or light (2- hours daily). Heavy viewers were predicted to see the world as more dangerous and violent based on disproportionate TV violence exposure. However, critics argue the theory ignores other demographic factors and does not prove TV directly influences viewers' perceptions rather than other reasons.

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    The cultivation theory proposes that heavy television viewers perceive the real world as portrayed on TV. It was developed based on research finding 80% of TV content featured violence. Researchers classified viewers as heavy (4+ hours daily) or light (2- hours daily). Heavy viewers were predicted to see the world as more dangerous and violent based on disproportionate TV violence exposure. However, critics argue the theory ignores other demographic factors and does not prove TV directly influences viewers' perceptions rather than other reasons.

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    Download as PPTX, PDF, TXT or read online from Scribd
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    3 views20 pages

    Cultivation 110725094938 Phpapp02

    Uploaded by

    Tiah Alidu
    The cultivation theory proposes that heavy television viewers perceive the real world as portrayed on TV. It was developed based on research finding 80% of TV content featured violence. Researchers classified viewers as heavy (4+ hours daily) or light (2- hours daily). Heavy viewers were predicted to see the world as more dangerous and violent based on disproportionate TV violence exposure. However, critics argue the theory ignores other demographic factors and does not prove TV directly influences viewers' perceptions rather than other reasons.

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    The Cultivation Theory Programming Station

    The cultivation theory is a theory that insists that television is responsible for our perceptions of day-to-day norms and reality.

    It means that every television show that you watch has some sort of hold on the way you perceive real world situations.

    The communication studies of media uses this theory television is a form of media. This theory does not exists without television shows. DUH!

    Still confused?

    Let me tell you how this whole thing got started.

    This dude. His name is George Gerbner.

    He tracked the amount of violence that was being portrayed during prime time programming and found that 80% of the material had violent content.

    Then he classified television viewers into two categories.

    1.

    Heavy viewers who watch TV for four hours or more daily 2. Light viewers who watch TV for two hours or less daily

    He predicted that the heavy viewers would perceive the world as a more dangerous place because of the higher exposure to violent television portrayals.

    Since then everyone has pretty much blamed television for everything.

    By watching more television different researchers have claimed that a person becomes: - more materialistic - indifferent about environmental issues - more violent - more racist - unaware of what is reality and television

    Sounds absurd doesnt it? Oh dont worry other people think its crazy too.

    Critics have found plenty of flaws with this theory.

    Critics claim that Gerbner did not take into account that a persons demographics might have an affect on how they feel about the world. Gerbner also focused on television in general instead of thought that the specific television shows might be what influences their viewers opinion about reality. He also never asked his audiences how they felt about day-today norms BEFORE they started watching television.

    And those are just to name a few problems that academics have found with this theory.

    Doesnt seem too promising if you ask me.

    So in conclusion (and for my presenters choice slide), I just wanted to give you some advice.

    FORGET ABOUT CULTIVATION. There are way too many flaws within the theory. And for now, watch whatever you want on TV!

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