Learning to Listen

Using Panel Technology and Behavioral Data to Connect with Customers lessons learned

Lesson #1
Listening takes effort.

Lesson #2:

The key to conversation is being comfortable in your skin and knowing who you are talking to!

Lesson #3:
There are lies, dammed lies, and statistics.

Lesson #4:

A customer can be more (or less) than what they claim to be

Lesson #5:

Follow the money

Total Revenue

Proportion of Customers

Lesson #6:

Use A LOT of open ends!!

(in quant studies)

Lesson #7:
The more points you have on a scale, the less each one really means

Lesson #8:

Listen to your wonderful business partner Vision Critical (they really do know what they are doing!)

Lesson #9:

Design listening posts that let you understand your customers, not ones that drown you in data.

Lesson 10:

Dont be afraid of what you might unleash!