ACADEMIA DE STUDII ECONOMICE BUCURETI BIBLIOTECA CENTRAL ASE

BIROUL DE REFERINE BIBLIOGRAFICE Str. Cderea Bastiliei, et. II, cam. 0202, Tel. 402-319.19.00/166 referinte@biblioteca.ase.ro www.biblioteca.ase.ro/servicii/referinte

Mix-ul de marketing - Bibliografie 1. Balaure, Virgil, coord. Marketing. Bucureti: Uranus, 2002, 631 p.; 2. Bruhn, Manfred. Marketing: notiuni de baza pentru studiu si practica. Bucureti: Editura Economic, 1999, 314 p.; 3. Cohen, William A. The marketing plan. Hoboken: John Wiley & Sons, 2006, 350 p.; 4. Diaconescu, Mihai. Marketing. Bucureti: Editura Universitar, 2005, 222 p.; 5. Kotler, Philip. Marketing de la A la Z: 80 de concepte pe care trebuie sa le cunoasca orice manager. Bucureti: Codecs, 2004; 6. Kotler, Philip; Armstrong, Gary. Principiile marketingului. Ed. a 3-a. Bucureti: Teora, 2004, 1064 p.; 7. Kotler, Philip; Trias de Bes, Fernando. Marketing lateral: noi tehnici pentru descoperirea ideilor de succes. Bucureti: Codecs, 2003, 223 p.; 8. Manole, Victor. Marketing. Bucureti: Editura ASE, 2001, 286 p.; 9. Pircalabu, Cristian. Efectele globalizarii asupra strategiilor de marketing pe piata financiara romaneasca. Bucureti: ASE, 2007, 284 p.; online http://www.biblioteca.ase.ro/resurse/resurse_electronice/teza_capitole.php?dela=0&tid=873 Cursuri universitare online http://www.ase.ro/biblioteca/carte2.asp?id=137&idb=39 http://www.ase.ro/biblioteca/carte2.asp?id=306&idb=39 http://www.ase.ro/biblioteca/carte2.asp?id=400&idb=39 http://www.ase.ro/biblioteca/carte2.asp?id=377&idb=39 Resurse web http://www.tbs.ubbcluj.ro/programe/smaranda/baze/capitolul%203.pdf http://ebooks.unibuc.ro/StiinteADM/sica/7.htm

http://209.85.129.104/search?q=cache:sZRMUBFeJ4J:www.biblioteca.ase.ro/downres.php%3Ftc%3D1882+mixul+de+marketing&hl=ro&ct=clnk&cd=9&gl=ro http://www.managusamv.ro/cursuri%20zi/cursuri/frone/marketing/dictionar/m.htm http://en.wikipedia.org/wiki/Marketing_mix http://www.netmba.com/marketing/mix/

Articole full-text din baza de date ScienceDirect (se acceseaz numai din campusul ASE)
Matti Aistrich, Massoud M. Saghafi and Don Sciglimpaglia, Strategic business marketing developments in the New Europe: Retrospect and prospect, Industrial Marketing Management, Volume 35, Issue 4, , May 2006, Pages 415-430. (http://www.sciencedirect.com/science/article/B6V69-4GHRC721/2/a030ae54bf8a9a2e223730866a27eb46 Chunqing Li, Yinfeng Xu and Hongyi Li, An empirical study of dynamic customer relationship management, Journal of Retailing and Consumer Services, Volume 12, Issue 6, , November 2005, Pages 431-441. (http://www.sciencedirect.com/science/article/B6VGN-4FGX8042/2/6c405d1c58c461dcf1cb3640e732678d Victoria L. Crittenden, The rebuilt marketing machine, Business HorizonsVolume 48, Issue 5, , September-October 2005, Pages 409-420. (http://www.sciencedirect.com/science/article/B6W45-4GP67FN5/2/5269cb3148d06b42a26392e736265377) Richard Alan Kustin, Marketing mix standardization: a cross cultural study of four countries, International Business Review, Volume 13, Issue 5, , October 2004, Pages 637-649. (http://www.sciencedirect.com/science/article/B6VGK-4D98FHJ2/2/9101c2e10a3afc8e04c488f5f8fbd956) Efthymios Constantinides, The 4S Web-Marketing Mix model, Electronic Commerce Research and ApplicationsVolume 1, Issue 1, Spring 2002, Pages 57-76. (http://www.sciencedirect.com/science/article/B6X4K-46266Y11/2/bd0374cac831fe4bfb0450156f644596) Thomas S. Gruca, D. Sudharshan and K. Ravi Kumar, Marketing mix response to entry in segmented markets, International Journal of Research in Marketing, Volume 18, Issues 1-2, , June 2001, Pages 53-66. (http://www.sciencedirect.com/science/article/B6V8R-42MN6HS5/2/e653fa83bb235a6daed7fa1bd096db96)
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Harold L. Rothgeb, Public relations in the marketing mix: Jordan Goldman Chicago, IL: NTC Publishing Group, 159 pp., $17.95, 1984, Public Relations ReviewVolume 24, Issue 2, , Summer 1998, Pages 250-251. (http://www.sciencedirect.com/science/article/B6W5W-3YF47HX9/2/0a8d54b2bd4a99b5a3bde8683bdb379d) Marc Logman, Marketing mix customization and customizability, Business Horizons, Volume 40, Issue 6, , November-December 1997, Pages 39-44. (http://www.sciencedirect.com/science/article/B6W45-45FPGKK6J/2/5ff62f106c3f5812a71763c10e218aec)

Articole full-text din baza de date ProQuest (se acceseaz numai din campusul ASE)
OPTIMISING CUSTOMER-ORIENTATION IN SMALL BUSINESS THROUGH MARKETING-MIX FEEDBACK RESULTS Neetu Andotra, Pooja. Journal of Services Research. Gurgaon:Oct 2006-Mar 2007. Vol. 6, Iss. 2, p. 181-189,191-203 (22 pp.) Effects of Brand Preference, Product Attributes, and Marketing Mix Variables in Technology Product Markets S Sriram, Pradeep K Chintagunta, Ramya Neelamegham. Marketing Science. Linthicum:Sep/Oct 2006. Vol. 25, Iss. 5, p. 440-456,547,549 (19 pp.) Consumption Flexibility, Product Configuration, and Market Competition Liang Guo. Marketing Science. Linthicum:Mar/Apr 2006. Vol. 25, Iss. 2, p. 116-130,200 (16 pp.) KEY COMPONENT IN THE MARKETING MIX Becky Nelson. AgriMarketing. St. Louis:Jun 2007. Vol. 45, Iss. 5, p. 50 (1 pp.) Growing role in marketing mix Mike Fletcher. Event. London:Apr 2007. p. 12 (1 pp.) OPTIMISING CUSTOMER-ORIENTATION IN SMALL BUSINESS THROUGH MARKETING-MIX FEEDBACK RESULTS Neetu Andotra, Pooja. Journal of Services Research. Gurgaon:Apr-Sep 2007. Vol. 7, Iss. 1, p. 181-189,191-203 (22 pp.)