WEEKLY REPORT Name : EKA RESTY NOVIETA SARI Class : II B NIM : S891108038

Topic : Sales, Marketing, and Promotion

Keywords Definiton of Sales Definition of Marketing

Definition of Promotion

Sales Promotion Three basic objectives of promotion Five Promotional Plan

References

Description The activity or business of selling products or services. An alternative term for sales revenue or sales volume. Marketing is the management process that identifies, anticipates and satisfies customer requirements profitably. promotion is communicating with the public in an attempt to influence them toward buying your products and/or services. Promotion, as a general term, includes all the ways available to make a product and/or service known to and purchased by customers and clients. Sales promotion describes promotional methods using special short-term techniques to persuade members of a target market to respond or undertake certain activity. 1. To present information to consumers as well as others. 2. To increase demand 3. To differentiate a product The specification of five e promotional mix or promotional plan. These elements are personal selling, advertising, sales promotion, direct marketing, and publicity. http://sbinfocanada.about.com/cs/marketing/g/promotion.htm http://www.businessdictionary.com/definition/sales.html http://www.knowthis.com/principles-of-marketingtutorials/sales-promotion/what-is-sales-promotion/ http://en.wikipedia.org/wiki/Promotion_%28marketing%29