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    This PDF document was originally a POWERPOINT (PPT) presentation in the web site at www.fina-nafi.org in 2010. It was converted to PDF using freeware by Moyea called "PPT to PDF converter". It is part of a download of the whole NAFINA site made for offline browsing in 2010. The site and the domain went offline in 2011, leaving no trace. That site and its documents are in demand by researchers; I therefore started THE NAFINA ARCHIVE project on 4 May 2012 to put the available pages back online both in Scribd, and as a facsimile of the original site: http://www.nafina-archive.com/ You can find a zip file of all the PowerPoint presentations, in PPT format, free for download at http://www.nafina-archive.com. Please subscribe and be patient, it's part of a lot of work to be done. For now, please enjoy the documents I've dropped into Scribd.

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    This PDF document was originally a POWERPOINT (PPT) presentation in the web site at www.fina-nafi.org in 2010. It was converted to PDF using freeware by Moyea called "PPT to PDF converter". It is part of a download of the whole NAFINA site made for offline browsing in 2010. The site and the domain went offline in 2011, leaving no trace. That site and its documents are in demand by researchers; I therefore started THE NAFINA ARCHIVE project on 4 May 2012 to put the available pages back online both in Scribd, and as a facsimile of the original site: http://www.nafina-archive.com/ You can find a zip file of all the PowerPoint presentations, in PPT format, free for download at http://www.nafina-archive.com. Please subscribe and be patient, it's part of a lot of work to be done. For now, please enjoy the documents I've dropped into Scribd.

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    15 views12 pages

    Howland - VisionQuest

    Uploaded by

    TheNafinaArchive
    This PDF document was originally a POWERPOINT (PPT) presentation in the web site at www.fina-nafi.org in 2010. It was converted to PDF using freeware by Moyea called "PPT to PDF converter". It is part of a download of the whole NAFINA site made for offline browsing in 2010. The site and the domain went offline in 2011, leaving no trace. That site and its documents are in demand by researchers; I therefore started THE NAFINA ARCHIVE project on 4 May 2012 to put the available pages back online both in Scribd, and as a facsimile of the original site: http://www.nafina-archive.com/ You can find a zip file of all the PowerPoint presentations, in PPT format, free for download at http://www.nafina-archive.com. Please subscribe and be patient, it's part of a lot of work to be done. For now, please enjoy the documents I've dropped into Scribd.

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    of 12

    Stimulating the North American Green Power market with TRCs

    Monterrey, Mexico
    April 2, 2004

    Background
    Builds, owns and operates wind power plants Independent division of TransAlta, Canadas largest unregulated independent power provider Major Activities Exploration wind prospecting Development Production & Operation Product Marketing Major Products Green Energy Green Energy Tags

    TRC Product Development

    Customer Choice

    Government Policy

    TRCs & Customer Choice


    Increases product options to resellers (utilities and competitive retailers) In turn increases product options to customers Value and price is based on market acceptance
    Highest quality product = highest value

    TRCs & Government Policy


    Government support decreases premium required Verification and tracking support can come from regulators

    TRC Benefits
    Recognition of value related to Green Energy versus conventional sources Allows maximum value from the electricity production Opportunity to sell directly to customers without retail/electric bill access Ability to bundle TRC with other electricity products for the customer

    TRC Challenges
    What sources qualify as green energy? Calculation & Quantification of environmental attributes that are transferred with the TRC Increased accounting and internal processes Doesnt contract full kwh production therefore is not recognized by credit issuers for financing

    TRC Market Challenges


    Awareness and Understanding from utilities/resellers Awareness and Understanding from customers Limited niche market able to purchase at a premium

    TRC Program Design


    Renewable Energy Supply Education Promotion Recognition Tangibility

    Customers buy TRCs today

    TRC Opportunity for Stimulating the Green Power Market in North America
    One more option to achieve revenue needed for green power development Maximum flexibility for market development

    Contact Vision Quest


    Power for generations to come. www.greenenergy.com

    Theresa Howland
    tel. 403.532.4262 fax. 403.284.6415
    theresa.howland@greenenergy.com

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