Expert Picks:

Near Term High-Growth Technologies

Santa Barbara Summit on Energy Efficiency
May 13, 2010
 Overview
Session:
1.  Self-introductions
2.  Brief presentations—with
one quick question each
3.  Open Q&A

Moderator: Jon Guice, PhD, AltaTerra Research

Research consultancy specializing in sustainable

business and clean technology in the corporate marketplace
•  Market research, product innovation
•  Clients: Fortune 500, cleantech companies, others
•  Started in 2007, based in Palo Alto, California

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 Context
Efficiency in a Rapidly Evolving Business Marketplace

Commercial Solar Corporate Sustainability Enterprise Carbon

& Green Power Strategy Management

Building Energy Product Innovation & IT / Data Center

Management New Markets Energy Efficiency

- Key Challenges for Buyers and Sellers -

•  shifting customer preferences •  new / impending legislation
•  new product classes and providers •  complex incentives
•  uncertain standards and claims •  unintended consequences
•  volatile energy & resource markets •  stakeholders and watchdogs
 Topic: Near-Term Innovations

•  Near-term high-growth
technologies
•  Context: Utilities, new markets,
customer demand
•  Specific insights from a variety of
perspectives
•  Examples in verticals:
•  Hotels: Guest room ‘sleep mode’ by key
card or front desk
•  Data centers: Data center in a container
(easy to cool)
 Speakers
•  Gene Rodrigues
•  Director of Energy Efficiency, Southern California Edison
•  Policy & Technology: Fueling a Revolution in Demand-Side
Management
•  Brent Dehlsen
•  Co-founder & CEO, Ecomerit Technologies
•  Competitiveness of Wind and Marine Energy
•  Tamara J. DiCaprio
•  Sr. Director, Environmental Sustainability Initiative, Microsoft U.S.A.
•  Using Software Technology to Support Environmental Sustainability
•  Kelly Smith
•  Manager Sustainability Programs, Building Efficiency, Johnson
Controls
•  Connecting the Dots: Integrating Components in a Building through
Technology and Innovation
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