MEDIA PLANNING

Media planning
Situational analysis marketing strategy plan creative strategy plan Setting media objectives Determining media strategy Selecting board media classes Selecting media within classes Media use decisions - broadcast ,print ,other media

Situational analysis(to understand the market problem)

Size and share of the total market Sales history, costs and profits Distribution practices Methods of selling Use of advertising Identification of prospects Nature of the product

Marketing strategy plan(to plan activities for solving the problem)

Marketing objectives Product and spending strategy Distribution strategy Elements of marketing mix Identification of market segment

Creative strategy plan(to determine what to communicate through advertisements)

How product can meet consumer needs How product will be positioned in advertisements Copy themes Specific objectives of each advertisement Number and size of advertisement