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Quality Function Deployment (QFD)

It is a structured product development process which translates what the market requires into a program to create, manufacture, and deliver it. In a QFD process, multiskilled teams collaborate to arrive at a common understanding of the customer needs, and determine the appropriate technical requirements of each stage.

House of Quality
House of Quality is a diagram, resembling a house, used for defining the relationship between customer desires and the firm/product capabilities. It is a part of the Quality Function Deployment (QFD) and it uses a planning matrix to relate what the customer wants to how a firm is going to meet those wants. It looks like a House with a "correlation matrix" as its roof, customer wants versus product features as the main part, competitor evaluation. It is based on "the belief that products should be designed to reflect customers' desires and tastes.

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