Professional Documents
Culture Documents
Services
Any activity or benefit that one party can offer to another that is essentially intangible & does not result in the ownership of anything. Its production may or may not be tied up to a physical product.
Services Vs Goods
Services
Intangible Heterogeneous Produced in Buyer Seller interaction
Goods
Tangible Homogenous Produced in factory
Production, distribution & consumption takes place All three are separate & independent simultaneously Consumers participate in production Cannot be stored Transfer of ownership cannot take place Consumers dont generally participate Can be stored Transfer of ownership does take place
Characteristics of Services
Classification of Services
It is required to design & apply marketing techniques to completely satisfy the customer & increase profits & identify new emerging services. Classifications can be done on following basis:
Classification by Industry Classification by Target Effect Skill level of service provider (Professional/ Nonprofessional) Labor intensiveness (People-based/Equipment-based) Degree of customer contact (High / Low) Goal of the service provider (Profit /Nonprofit)
Classification By Industry
a. b. c. d. e. f. g. h. i. j. k. l. Entertainment industry Education Telecommunications Finance & Insurance Transportation Public utilities Government services Health Hospitability Industry Business services Telecommunications Trading
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Labor intensiveness
Mechanic Electrician Labor Plumber Artisan