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Balanced Score Card: A study on its implementation in Matrix

Click to edit Master subtitle style Under the Guidance Of :Presented By:Ms. Nidhi Verma Amit Kumar Singh Faculty, PCTE MBA 2C

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1995 Year of Incorporation. of the largest telecom service providers with a pan India telecommunication solutions - mobile & wireless. presence.

One

Worldwide

services; national/international clients, individual and corporate.

Nationwide

network, over 1400 professionals in all areas of with over 30 country specific international service

sales, marketing, customer service, operations and logistics.

Partnerships

providers.
Over

1,25,000 customers and corporate houses.

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They are basically in two areas of operation

National They are a Customer Management Unit of the world famous VODAFONE Roaming Cellular Telephony

International

INTERNATIONAL ROAMING CELLULAR TELEPHONY

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Up to 60% saving on International Roaming bills

A

country specific mobile number from Matrix: chargeable at applicable local rates, free incoming calls in most countries etc. Technologically superior company

Matrix

connects with the biggest international networks - AT&T, NTT, DoCoMo, Vodafone etc.

Seamless connectivity, including Japan and South Korea

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Instant Activation and delivery Anywhere in India

The

mobile phone is activated even before the traveler leaves India and SIM delivered at office / home. Billing in Indian Rupees

Saves Pay

foreign exchange.

through credit card.

Itemized bills given.

Separate International Number

Alliance
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British Airways, Qantas, Citibank, American Express, Deutsche Bank, StanC Bank, DHL amongst others. Some of the special offers.

Deutsche Bank Platinum Credit Card. HDFC Titanium Credit Cards. Jet Airways. British Airways. Citibank Ultima Credit Card. Citibank Platinum Credit Card. StanC Platinum Card. American Express Platinum Card.

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Qantas Airways.

Amex Travelers Cheques

DHL

HDFC Bank

Our Alliance

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Kaplan and Norton(1992) identified four perspectives representing the important facets of the organization. These were:
Financial

perspective. perspective.

Customer

Internal

business perspective. & Learning perspective.

Innovation

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The Four Perspectives: Cause and Effect Relationship

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Balancing Balancing

long and short term actions. different measures of success and

Financial

Customer Internal Human A

Operations Resource Systems & Development (Learning &

growth)

way of tying strategy to measures of action .

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Research design

The research design of this research is descriptive

Data Collection

Primary data and Secondary data.

Method Of data Collection

Secondary data was gathered, i.e. regarding the rural markets and the behavior of the rural consumer through different books Internet and news in magazines.

Primary data was collected through Schedules that were used

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Universe
Matrix

Cellular Services Private Limited Employees.

Population
In

this research, the population is the Allahabad Centres Employee of the company. Sampling unit

In

my study, the sampling unit consists of every single employee of the Allahabad centre of the company.

4. Data analysis and interpretation Graph 4.1 Mission and strategy

0.56 0.54 0.52 0.5 0.48 0.46 0.44 0.42 C rityof Objective lea S ff understa ta nds B C S

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M s na dS te y is io n tra g

Mission a S terg nd tra y

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Graph 4.2 Leadership

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Graph 4.3 Organizational Culture

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Graph 4.4 Structure and process

S c rea dP c s tru tu n ro e s
1.6 1.4 1.2 1 0.8 0.6 0.4 0.2 0 D iscussionsof B C S m sures ea ActionsS cruitney Other reporting system S tructurea Process nd

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Graph 4.5 Management Practice

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Graph 4.6 Systems and policies

S ystem and Policies s

1.4 1.2 1 0.8 0.6 0.4 0.2 0 Incentives Linked BSCdiscussed in Participation in Information for appraisal strategic strategic discussions decision Systems and Policies

Result and Findings

Organization

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culture is very conducive for implementation in matrix cellular services.

Most

of the employee are not very sure what exactly the BSC is and what are the objectives of BSC. is reluctant to share the strategic information with the employees. is good at follow up of the targets of the BSC.

Company

Matrix

Suggestions
Matrix

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should try to share more information with the employees so that they can contribute more towards organizational goal. should implement the BSC in the remaining departments to achieve its objective.

Matrix

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Conclusion

The Balanced Scorecard is a very important strategic management tool which helps an organization to not only measure the performance but also decide the strategies which are needed to be adopted so that the long-term goals are achieved. Thus, in other words, the application of this tool ensures the consistency of vision and action which is the first step towards the development of a successful organization.

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