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    Daisy Priya
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    The instant noodle market in India is worth Rs. 1500 crores annually, dominated by Maggi. In the late 1990s, other brands like TopRamen, Knorr Soupy, Foodles, and Yippee entered but Foodles has less than 3% market share despite being promoted as more nutritious. To increase Foodles' market share, GSK should determine the important noodle attributes for customers, how Foodles is currently perceived on those attributes, Foodles' target segment and positioning versus competitors, and an optimal marketing strategy.

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    The instant noodle market in India is worth Rs. 1500 crores annually, dominated by Maggi. In the late 1990s, other brands like TopRamen, Knorr Soupy, Foodles, and Yippee entered but Foodles has less than 3% market share despite being promoted as more nutritious. To increase Foodles' market share, GSK should determine the important noodle attributes for customers, how Foodles is currently perceived on those attributes, Foodles' target segment and positioning versus competitors, and an optimal marketing strategy.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    19 views1 page

    Introduction

    Uploaded by

    Daisy Priya
    The instant noodle market in India is worth Rs. 1500 crores annually, dominated by Maggi. In the late 1990s, other brands like TopRamen, Knorr Soupy, Foodles, and Yippee entered but Foodles has less than 3% market share despite being promoted as more nutritious. To increase Foodles' market share, GSK should determine the important noodle attributes for customers, how Foodles is currently perceived on those attributes, Foodles' target segment and positioning versus competitors, and an optimal marketing strategy.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    Introduction instant noodles market-Rs.1500 Crores today.

    Nestls Maggi -1984 In the late nineties- Nissans TopRamen, HULs Knorr Soupy, GSKs Foodles, and ITCs Yippee brands Horlicks Foodles- promoted as having higher nutritional value -less than 3% market share.
    Management Decision Problem What should the marketing strategy of GSK Consumer Healthcare be to increase its market share in noodles market through Horlicks Foodles? Marketing Research Problem Determine the attributes of noodles and the relative importance of these attributes associated by people, with respect to their purchase decisions. Also, determine current perception of Foodles on these attributes. Determine the current segmentation strategy and target market of GSK for Foodles. Determine the positioning of Foodles with respect to its competitors. Determine the marketing strategy of Foodles to increase its market share.

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