QUESTIONNAIRE

Q: 1) Who is your current mobile phone service provider? Airtel Vodfone BSNL Idea Reliance Tata Docomo

Q: 2) Which of the following information source/s have you used for the purchase of mobile service? News paper T.V. Magazines Internet Friends Mobile Phone Retailer Other

Q: 3) How many years have you been using the current mobile phone services? 1 year 2 years 3 years More than 3 years

Q: 4) How many different mobile phone service providers have you had in the past? 1 2 3

Q: 5) Do you have a postpaid or a prepaid relationship? Prepaid Postpaid

Q: 6) If you are permitted to retain the current mobile phone number that you have, would you change your current mobile phone service provider? Yes No

Q: 7) If so, which brand would you select? (Select only one) Airtel Vodfone BSNL Idea Reliance Tata Docomo Tata Indicom

Q8 .What type of call you make the most? STD Local ISD VAS

Q: 9) . For what reasons you like your service provider most? Toll Free Recharge Coupons Internet Recharge Plans Call Rates( Local + STD) Quality of Service( connectivity) Variety of Products Offered Availability in different states (Roaming) Any Other

Q: 10) Rate the price policy of your service provider? Very Poor Poor Average Good Excellent

Q: 11) ) Rate the quality service of your service provider? Very Poor Poor Average Good Excellent

Q: 13) Rank the following factors(from 1-4)according to your Perception (for a particular factor 1 for most preferred and 4 for least preferred)?

Airtel Network Call Cost Customer Care Dealers

Vodafone

BSNL

Idea

Tata Docomo

Tata Indicom

PERSONAL INFORMATION Name: _______________________ Gender: Male Female

Contact No.____________________