Project End Term Fundamentals of Marketing

Select a single product, preferably new or not well established already in the market. Give a plan to market the same in Lahore or Pakistan market. Follow a marketing plan headings only, given in a book or you can refer to internet for guidance. Develop the product considering: Environment, Consumer and Buyer behavior SWOT analysis, expected product life cycle, Different strategies to be adopted at different times Differentiation and positioning strategies Define Target Market and the Segments Explains needs of the segments Develop Ps of marketing ( complete plan of Product features, Distribution of Product, Pricing, and promotion/advertising. Dealing with competition And any other factor Budget to develop and launch the product is Rs 5,00,000/No Bank loan or generation of funds through other sources is allowed

Group members 3- 4 Last date of submission (hard copy) June 5, 2012 Presentation on 5th and 8th June 2012 Delay in submission would mean cancellation of the project i.e. zero marks Copy paste from any source will lead to cancellation of projects of both (who copied and who allowed to be copied) Time allowed for presentation 4 minutes to each participant. Font size 12, line space 1.5, Unnecessary bold and under lined words/sentences must be avoided. Number of words approx. 5,000/-