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  • Body N Soull Nitin

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    anitin88
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    This document outlines plans for an Indian yoga apparel brand called Body n Soul. The brand aims to promote Indian yoga through traditionally-styled, high-quality clothing. It will target urban Indians interested in yoga. The brand will manufacture in Mumbai and distribute through franchises, retail outlets, and yoga centers. Pricing will range from Rs. 400 to Rs. 2,000. Promotions will include radio, websites, newspapers, magazines, and a brand ambassador.

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    Body n Soull Nitin

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    This document outlines plans for an Indian yoga apparel brand called Body n Soul. The brand aims to promote Indian yoga through traditionally-styled, high-quality clothing. It will target urban Indians interested in yoga. The brand will manufacture in Mumbai and distribute through franchises, retail outlets, and yoga centers. Pricing will range from Rs. 400 to Rs. 2,000. Promotions will include radio, websites, newspapers, magazines, and a brand ambassador.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    11 views19 pages

    Body N Soull Nitin

    Uploaded by

    anitin88
    This document outlines plans for an Indian yoga apparel brand called Body n Soul. The brand aims to promote Indian yoga through traditionally-styled, high-quality clothing. It will target urban Indians interested in yoga. The brand will manufacture in Mumbai and distribute through franchises, retail outlets, and yoga centers. Pricing will range from Rs. 400 to Rs. 2,000. Promotions will include radio, websites, newspapers, magazines, and a brand ambassador.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 19

    Woman INDIA

    BODY n SOUL
    Click to edit Master subtitle style
    5/20/12

    Yoga Apparels, The Indian Way Spiritual wear brand From

    BY:- NITIN SHARMA

    Mission Statement
    To be the best Indian spiritual wearWoman brand through value added services, Customer focus & Innovation

    5/20/12

    Vision
    To become a catalyst in promoting Indian Yoga apparels through steady, consistent & ethical approach to Indian & the rest of the world

    5/20/12

    Market size & Opportunities

    This is regarded to be a smaller yet independent market within the Sports segment Market Size is estimated at more than Rs 37000 crore.

    Increasing awareness of Yoga into every section of class Few Indian players players

    Very

    Global

    5/20/12

    Product Development
    Material: Fabric Type:Cotton,Lycra Quality:Standard to Premium Design: Embroidery as per requirement 5/20/12

    Segmentation
    GEOGRAPHIC DEMOGRAPH IC BEHAVIOR AL

    Psychographic

    5/20/12

    Targeting
    Urban

    Population:Socio-Economic Group A,B practicing yoga concerned with Yoga

    People

    People
    5/20/12

    Positioning

    The Yoga apparels manufactured by the international brands(NIKE/Adidas) is focused towards western customers Our product will promote the Indianans' of the Yoga science-The Indian way focusing the Indian tradition cloths The products currently available are reavealing.We have focused on traditional and conservative approach

    5/20/12

    4 Ps of Marketing

    5/20/12

    Product &Fabric Designs

    Excellent quality of Cotton is selected by our QC Team located in 5/20/12

    Product Continued

    5/20/12

    Extra stretchable garment for a better Yoga

    Product & Fabrics

    5/20/12

    Embroidery associated with the products in the higher

    Place

    The product will be launched in Mumbai, Followed by Goa & Kerala. Manufacturing Unit: Outskirts of Mumbai(Bhivandi) Stitching & Embroidery work:

    Distribution

    Channel: Franchisees, Retail Outlets,5 Star Health Spas, Major Yoga training Centers.

    5/20/12

    Pricing
    Product:

    Spiritual wear apparel for woman. and Soul product range from: Rs 400-2000.

    Body
    5/20/12

    Promotions
    Radio Promotion: MEOW 104.1 FM Radio Station for woman. Online: Our own Website and ads on other Social Websites. We will have our Advertisements published in all the leading Newspapers and Women Magazines.
    5/20/12

    BRAND AMBASSADOR

    SHILPA SHETTY
    5/20/12

    Perceptual Mapping

    5/20/12

    SWOT Analysis

    5/20/12

    5/20/12

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