Assessing Market opportunities

Reader & Reader. Ramangouda.S.Patil,1PT10MBA28. Today in this competitive world assessing market is a difficult and most important task for marketers .it is done to plan the strategic actions which are necessary to understand the market, environment, social and customers.strategic decision making is purely based on the knowledge about all the factors affecting . ROLE OF MARKETING RESEARCH IN DECISION MAKING. Marketing research is a systematic design,collection,analysis and reporting of data & findings relevant to a specific marketing situation facing the company .it is frequently used to understand the problem and provide solutions to it . The basic objectives of marketing research apply in both industrial and consumer arena , a significant differences exits between them.organizational buying behaviour and the environment around the company is analyized Techinal orientation Concentrated access to information Survey techniques Respondent cooperation Competitive intelligence Decision making Marketing research process:Defining the problem & research objectives Developing the information sources Collecting the information Analysing the information Presenting the findings