About the business

Fruit salad counter

Group name: refreshos team members: siddharth jain sudhir khare sweety shivani ratna yadav neetu m sunny

Source of business idea

The vendors selling the same at Rajendra nagar point and at various points inspired me to try the idea as I find that the profit margin could be quite convincing also the season permits the sale even more.

Target customers

All the students as well as the profs. And the staff members in the premise

Promotional activities

We tried to convince people and also distributed discont coupons in order to move people to our stall.

Challenges and problems

Budget is

too low Price fixation was a big issue. Different views of group members. Attracting people was quite challenging

Problem overcome
We

purchased our raw material from where we can get the best within budget limits. We consulted with the faculty members as well as with the vendors in order to get optimal margin per plate. We distributed discount coupons in order to attract customers.

Key learnings
About the marketing and selling challenges. Females customer were hard to convert. Mainly boys were the main customer. Free services to customers. Door to door selling.

Trading and Profit and Loss Account/Income Statement For the year ended
Income From Sales: Sales -75 plates @10/- 750/Less: Sales returns-----Sales discount-----------Net Sales -----Cost of Goods Sold: Purchases 80+90 Less: Purchases returns-----Net purchases ---180/---Cost of goods available for sale -----Cost of goods sold -----GROSS PROFIT -570/Operating Expenses: Selling Expenses: Advertising expenses-10/petrol expenses 10 Total selling expenses --20/General Expenses: Total operating expenses-----Net profit from operations555/Other expenses: Rent 10/-NET PROFIT------ 545/-