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Publisher: Rout ledge I nforma Lt d Regist ered in England and Wales Regist ered Number: 1072954 Regist ered office: Mort imer House, 37- 41 Mort imer St reet , London W1T 3JH, UK New Revi ew of Fi l m and Tel evi si on St udi es Publ i cat i on det ai l s, i ncl udi ng i nst r uct i ons f or aut hor s and subscr i pt i on i nf or mat i on: ht t p: / / www. t andf onl i ne. com/ l oi / r f t s20 HBO PREMIUM Robi n Nel son a a Depar t ment of Cont empor ar y Ar t s, Manchest er Met r opol i t an Uni ver si t y, MMU Cheshi r e, Hassal l Road, Al sager ST7 2HL, UK E- mai l : Avai l abl e onl i ne: 23 Mar 2007 To ci t e t hi s art i cl e: Robi n Nel son ( 2007) : HBO PREMIUM, New Revi ew of Fi l m and Tel evi si on St udi es, 5: 1, 25- 40 To l i nk t o t hi s art i cl e: ht t p: / / dx. doi . or g/ 10. 1080/ 17400300601140159 PLEASE SCROLL DOWN FOR ARTI CLE Full t erms and condit ions of use: ht t p: / / www. t andfonline. com/ page/ t erms- and- condit ions This art icle may be used for research, t eaching, and privat e st udy purposes. Any subst ant ial or syst emat ic reproduct ion, redist ribut ion, reselling, loan, sub- licensing, syst emat ic supply, or dist ribut ion in any form t o anyone is expressly forbidden. The publisher does not give any warrant y express or implied or make any represent at ion t hat t he cont ent s will be complet e or accurat e or up t o dat e. The accuracy of any inst ruct ions, formulae, and drug doses should be independent ly verified wit h primary sources. The publisher shall not be liable for any loss, act ions, claims, proceedings, demand, or cost s or damages what soever or howsoever caused arising direct ly or indirect ly in connect ion wit h or arising out of t he use of t his mat erial. Robin Nelson HBO PREMIUM Channelling distinction through TVIII 1|. o.. .....o!!, .c.1.. |. .o. c uio t...o ...c coo c |. .1.o c 1iii 1|. c.. ...c co!.. |. .1o., ....oo.. |..| |o. 1.c.1 uio t...o coo co.1 |. oo!., .1 c |. ...o c 1 ...c .c1o..c 1|. ..c1 ...c .c.1.. |. .o. c uio t...o coo |.co| |..|. c .. c . 1..... .c1o. t.o!!,, |. |..1 ...c /...!, .... |. ......1 o.1. o1 1c.1. c |. o/....c .|o.! o!c.1. .!o. o1. /, uio t...o |o . .c1o. o.. oo....o.. o1 /, ..... |o +....o oo!., 1.!...c . /... |o |. c.. (jo.c..| t,c, Quality Popular Television, iti, tc1c, 2+, :) The era of TVIII is distinguished above all by distinction of programming. In Todreass neat formulation there has been a great value shift from conduit to content (1999, p. 7) in American television output. Indeed, as HBOs tag line would have it, there has been a paradigm shift, in respect of quality fiction production, from television to quasi-cinema: Its not TV, its HBO. That is to say, its not television at all but home cinema accessed through your Home Box Office. Where the economics of TVI led to the Least Objectionable Programming (LOP) of an era in which the American network cartel (NBC, CBC, ABC) made profit out of control over distribution, the economics of production and distribution in a digitalglobal, multi-channel environment demand product distinction to ensure visibility in a crowded marketplace. This distinctive product is then mobilised across a number of digital media platforms to exploit secondary and tertiary markets. Besides the primary distributionin HBOs case through cable and Digital Broadcast Satelliteand secondary distribution through international sales, a related website and DVD (with additional features) are now standard distribution practices. Profit is made additionally from all kinds of related merchandising. The location of HBO in a huge media conglomerate, Time Warner, allows the benefits of an additional range of media platforms for publicity. Besides HBO, Time Warner includes America Online (AOL), New Line Cinema, Time Inc., Time Warner Cable, Turner Broadcasting Inc., Warner Brothers Entertainment, New Review of Film and Television Studies Vol. 5, No. 1, April 2007, pp. 2540 ISSN 1740-0309 print/ISSN 1740-7923 online 2007 Taylor & Francis http://www.tandf.co.uk/journals DOI: 10.1080/17400300601140159 D o w n l o a d e d
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Time Warner Investments and Global Marketing. To individuate and distinguish its various products Time Warners Global Marketing company publicises and facilitates through devolved branding the other companies and their output in the overall corporate context. As Global Marketings website announces, they Push Brand Awareness to a New Level: A catalyst for collaboration across the company, Global Marketing fully develops customized, idea-driven programs for its marketing partners by capitalizing on Time Warners wealth of content, media platforms, consumer relationships and marketing infrastructure worldwide. Besides dispersing risk amongst a range of business interests, such conglomerates as Time Warner have the critical mass to invest in infrastructure and in specific expensive products such as high end TV fictions. They also have the means to promote their products and HBO commit very large budgets to promotion in a way that has historically been associated more with launching movies than television series. In TVI, the networks aimed merely to maximise the number of viewers to secure the maximum income from advertisers as determined by Nielsens in sweeps weeks. Thus the aim was to offend the smallest number of viewers to prevent defection to one of the other two networks. Relatively bland programming, LOP, was the result. HBO, in contrast, does not need to be overly concerned with how many people are actually watching its programmes as long as their subscription list is expanding. Thus, HBO needs only to please the constituency of its niche target markets. Love them or loathe them, the products of HBO Premiumo., :. o1 |. c.,, 1|. :c.oc, :. t.. u1.., co..o!., .o1cc1, ico.o., 1|. P... and moreare undeniably different. Indeed, all they have in common is that each is distinctive with high production values. Another distinctive feature of HBO as a subscription channel in America is that it lies outside the purview of the Federal Communications Commission (FCC), the regulatory body for television in the USA. Since subscribers, or pay- per-view purchasers, voluntarily buy into HBO programming, they cannot complain about their content, whereas audiences for licensed distribution channels have recourse to the FCC if they find the content of broadcast television offensive or unsuitable in any way (and the USA historically has been conservative in respect of sex and strong language). The most obvious freedom afforded to HBO by this means is in the use of expletives and the graphic portrayal of sexuality. Thus it might be assumed that HBO would go down-market and exploit its freedoms with appeal to the lowest common denominator of prurience. Although HBO does run adult content on a subscription and pay-per-view basis, the output on which HBO Premium at least has made its name is up-market and sophisticated. Since subscription is relatively expensive, HBO needs to appeal to ABC1s whose 2 6 NEW REVI EW OF FI LM AND TELEVI SI ON STUDI ES D o w n l o a d e d
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income and lifestyle suits an Event TV approach. Having little time to watch television, busy professionals might prefer to select quality programming for the occasions when they do wish to watch TV. Furthermore, given that professionals are likely to be formally better educated than the average, they may even prefer programming which challenges as well as entertains. So successful has HBO Premium been at branding its fiction output as quasi-cinema, that subscription to HBO is now effectively a status symbol amongst professionals in the USA. Changes in television technology have brought the experience of viewing television closer to that of visiting the cinema (though some significant differences remain, as we shall see). If you sit comfortably in an armchair in a darkened room watching HDTV on a wall-mounted plasma screen with digital surround sound, the experience approximates to that of the cinema. In the current advertising jargon of major Japanese producer Hitachi, it is possible with HDTV to: experience the beauty of true cinema with the new Hitachi UltraVision CineForm Series. 1 Furthermore, if you watch a single, individual programme distributed on DVD, or perhaps time-shifted on TIVO to filter the advertisements, your disposition may be more the gaze associated with cinema viewing rather than the glance associated with television. The latter theory assumed that any given programme was inexorably experienced as part of the overall flow of television programming, and that the frequent distractions of the domestic environment in which television was typically watched dispersed concentration on the screen image. 2 Whilst much television viewing may continue in this fractured and casual vein, there has been a significant drift in TVIII towards more selective and concentrated viewing sufficient to require re-visiting, and at least modifying, the flow and glance theories that have held sway for the past three decades. 3 The quality of the image on the screen is significantly improved in comparison with previous generations of television receivers. The emergent High Density or High Definition television (HDTV) has more than double the greatest number of lines per frame (formerly 625 lines in the UK) such that its pictures show more detail. 4 Even prior to this development, however, digital imagery was much improved and many monitors have the capacity to adjust the aspect ratio to suit the wide-screen of cinema (typically a relation between height and width in proportions of 16:9 or 1.85:1). Wide-screens capacity to locate subjects in broad environments, and the more complex visual semiotics facilitated by improved image quality, have together encouraged TV fiction makers to be more ambitious visually in their work. Indeed, a number of established film-makers from David Lynch to Quentin Tarantino have ventured into television either for entire series (Lynchs 1. t.o|) or in guest director slots, Tarantino on ir and c:i, for example. Producers well known for their aversion to the constraints of network HBO PREMI UM 2 7 D o w n l o a d e d
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television (e.g. David Chase and Darren Star) have found the freedom, in TVIII, to be creative via their work on 1|. :c.oc and :. o1 |. c.,, respectively (see Akass & McCabe 2002; Lavery 2002). Thus a combination of factors in TVIII has afforded a step change in approaches to the production of TV fiction. This is particularly the case in the USA but, where America leads, other producing nations tend to follow. The LOP disposition to be bland has been displaced, at least at the high end of TV fiction production, with visual and conceptual ambition, in some instances aspiring towards European modernist cinema. As noted above, the huge media conglomerates which have emerged in TVIII have the critical mass to afford the high budgets which ambitious production demands. Though they do not yet quite match the mega-budgets of blockbuster movies, todays TV fictions command significant amounts (e.g. the $100 million for the 1261-hour episodes of rc., HBO co-production with the BBC, 2005). Such budgets, whilst they do not ensure critical success, afford writer-producers the resources to develop and refine scripts, to draw upon the best film/TV music composers, to cast reputed actors and to create lavish visual environments. A filmic production process is possible with individually lit shots, multiple takes and post-production editing, enhanced by CGI and a range of digital effects. Above all, the creatives have been afforded that freedom to be imaginative and to take risks. Where, in the TVI and TVII eras, edgy or innovative productions were the exception that proved the LOP rule, today imaginative production has become the hallmark of the HBO Premium brand. In turn, the influence of HBO has impacted upon the network production of such TV fictions as 1|. P. P. (NBC) and ...o. uco... (ABC). HBO Premium range: five sketchesSix Feet Under, Carniva`le, Sex and the City, Oz, The Sopranos The selection of HBO Premiums output to be sketched below covers a broad range of vehicles from the mafia mobster genre (:c.oc) to a magazine lifestyle show (:. o1 |. c.,), and on through tele-fantasy (co..o!.) and its obverse, social realism (o.), to a surrealism redolent of European avant-garde cinema (:. t.. u1..). The range can scarcely be said to be bland or repetitive and, indeed, each of these ascribed tags is insufficient to account for the product, as we shall see. Where an HBO Premium vehicle draws upon an established genreas, for example, :c.oc evidently owes a debt to the mobster movieit invariably develops that genre in creative, and on occasion in truly innovative, ways. These shows may not have drawn the highest audiences ever, but Nielsen ratings, as noted above, is not their primary aim. Their purpose is to have impact and to generate a high quality brand which will serve as a flagship for HBO and Time Warner more broadly and to keep the punters subscribing to the service. 2 8 NEW REVI EW OF FI LM AND TELEVI SI ON STUDI ES D o w n l o a d e d
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And these examples have had huge impact, sometimes creating a furore and inviting bilious criticism perhaps best illustrated by Charlotte Ravens observation that :. o1 |. c., amounts to a worthless pile of swill (cited in Akass & McCabe 2004, p. 2) and Camille Paglias denigration of :c.oc as a buffoonish caricature of my people (cited in Lavery 2002, p. xiii). On Mark Lawsons more positive summary note, however, :c.oc has been voted the best TV drama of all time in both US and British surveys. 5 Though no publicity is bad publicity, the latter impact is no doubt preferred by HBO executives, but the fact that HBO output offends some people is a mark of its independence from regulatory constraints and the freedom it affords the creatives to re-work established forms and imaginatively construct them how they will, rather than tone forms down to LOP blandness. A show such as .o1cc1 (not to be discussed here), for example, is shot through with the strongest language and graphically presented sexual practices which render it the kind of material which even mature, liberal adult viewers might not wish to share with their spouses, let alone their children and their maiden aunts. Another aspect of impact lies in the critical community. All the above shows have won prestigious awards. :. t.. u1.., for example, received two Emmy awards at the 58th Annual Primetime Emmy Awards, 2006, for Outstanding Guest Actress in a Drama Series (Patricia Clarkson) and Outstanding Prosthetic Makeup for a Series, Miniseries, Movie or Special. In 2004, alone 1|. :c.oc won four Emmys, including Drama Series; Supporting Actor in a Drama Series (Michael Imperioli); Supporting Actress in a Drama Series (Drea de Matteo); and Writing for a Drama Series (Terence Winter, Long Term Parking). The show has also won five Golden Globe Awards, including the award in the Best Television SeriesDrama category in 2000. :. o1 |. c., won an Emmy for Outstanding Comedy Series in 2001 and two Golden Globes in 2002 for Best Television Music/Comedy and the performers also won individual awards (Akass & McCabe 2004, p. 5). All but two of my selected examples have had an academic reader published on them and those that have not yet met with such treatment have strong cult followings with dedicated websites. Indeed, co..o!., the only one of my examples to be cancelled by HBO before it had run its course in the view of its creators, has been supported by a strong Internet campaign to have it re-instated and a feature-length film version remains under consideration. Six Feet Under (HBO, 63 episodes over five seasons, 20012005) What other TV fiction might get away with juxtaposing an autopsy on a three- week old baby, sado-masochistic queer bondage practices and in-yer-face lap- dance nudity (literally thrusting female breasts in close-up on the screen) with a HBO PREMI UM 2 9 D o w n l o a d e d
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Funeral Directors convention, and a yogic approach to flower-arranging? All this and more features in an episode of :. t.. u1.. chosen more or less at random for a second viewing to inform this sketch. The context, locations, character relations and incidents of :. t.. u1.. render it a truly distinctive show. As many have remarked, the very idea of a prime-time TV fiction set in a funeral parlour and focusing significantly on death and related aspects of dying would seem untenable. And yet, Alan Ball has proceeded to create, co-write and executive produce an extraordinary TV fiction success based on the Fisher family and their funeral home. 6 For those unfamiliar with the series, Nate (Peter Krause) and his brother David (Michael C. Hall) take on responsibility for the independent family business when their father is killed in a bizarre traffic accident. Their widowed mother, Ruth (Frances Conroy), tries to make a new life for herself and sustain her family including her daughter Catherine (Lauren Ambrose). Periodically, the late Nathaniel Fisher (Richard Jenkins) appears unheralded from beyond the grave, and not introduced by the familiar television conventions which indicate ghosts. These appearances are one of a number of features of :. t.. u1.. which dislocate normative televisual bearings. Another, in the early series was advertisements for death or dying-related products which were similarly unflagged to create a momentarily disturbing sense of the surreal. To judge from the :. t.. u1.. website chat-room, viewers take a range of pleasures from the series. Some are fascinated by the sheer audacity of its content. Others are impressed by the drift to avant-garde European cinema in a TV fiction which :. t.. u1.. represents in its bizarre material, its visual dislocations and its impressively eclectic sonic accompaniment. Jane Feuer has remarked how, where a network show such as 1|. P. P. has a high quality but orthodox soundtrack, :. t.. u1.. composer Richard Marvin deploys a range of non-Western instruments and styles in an eclectic mix which resonates with the avant-garde visual style of the series. 7 Many viewers, however, simply have a favourite character or set of character relations. Peter Krause, as the self-reflective and sensitive but nevertheless masculine Nate, appears to attract heterosexual and gay admiration alike. The relationship between David and his homosexual partner Keith (Matthew St Patrick) has its followers as does Nates with Brenda and those between Claire and her various boyfriends. One chat-room respondent favours Sarah and Bettina whilst another finds Brenda to be, a complex and well-crafted character and congratulates the writers for, creating such a dynamic, modern woman. 8 Thus it would appear that :. t.. u1.. retains the capacity of a more traditional narrative fiction to draw some viewers into the characters and their relationships whilst attracting other viewers precisely through its dislocation of televisual norms. The series content alone, as noted above, makes it different from the norm and it thus carries the flag of distinction heralding HBO products. On one end of the spectrum it is admired by aficionados for its sheer daring. As 3 0 NEW REVI EW OF FI LM AND TELEVI SI ON STUDI ES D o w n l o a d e d
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Lavery has remarked of the experience of watching the final series, they cant be going there; they are going there; theyre surely not going to risk ending it there; yes they are! 9 HBO creatives are able take the risks from which a disposition to conservatism and LOP has historically constrained American television. The freedom from the regulator is one aspect which allows HBO Premium output to be more like cinema (others will be discussed below). :. t.. u1.. may not be to everyones taste but it is undeniably original. Carniva`le (HBO, 24 episodes over two series, 20032005) co..o!. is similarly at the experimental art end of HBO Premiums output spectrum. Though it might be located in the mode of tele-fantasy (see Johnson 2005) rather than the European avant-garde, like :. t.. u1.. it develops its own distinctive style from its influences and its highly sophisticated titles herald arty production values and epic themes. 10 A series of tarot-style cards with portentous names such as The World, Temperance and Judgement, each featuring an image from classical Western art (for example, figures from the Sistine Chapel ceiling and from Breughel), flutters down on to a piece of parched, dustbowl earth. 11 The camera zooms into, and through, the cards and, in the first sequence, comes to rest on an apparently still postcard image of a soup line in the American Depression. For it emerges that co..o!. is set precisely in Oklahoma in 1934, the period of Steinbecks great novel, 1|. c.o. c P.o|, dealing with the enforced removal of the Okies from their land. The still image, however, suddenly animates into a piece of documentary footage from that era. Subsequent title sequences feature additional documentary shots of Mussolini (fascism), Stalin (totalitarianism) and the Klu Klux Clan (racism), setting the specific 1930s historical location of co..o!. against the broader sweeps of early twentieth- century history. Such textual density and thematic evocation announce that co..o!. is to be more than the average television show. Again, for those who are not familiar with the series, the narrative is structured from the outset as a Manichean struggle between good and evil. The two protagonists, overtly set in parallel by the inter-cutting of the main narrative trajectory are Brother Justin Crowe (Clancy Brown) and Ben Hawkins (Nick Stahl). At the outset, Hawkins has been a small-time farmer in Oklahoma trying to make a go of the dusty, barren plot of land belonging to his bed-ridden mother. When his mother dies, the house is bulldozed before his eyes by agents of the foreclosing bank. He has little choice but to become a migrant Okie and join the carnival that happens by. Crowe, in contrast, is comfortably settled as the Evangelical revivalist minister of the First Methodist Church in Mintern, California, where he aims to re-instate that old-time religion. But, as the series progresses, the simple binary distinction between the apparently saintly Crowe HBO PREMI UM 3 1 D o w n l o a d e d
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who seeks to open a chapel for the Okies unwelcomed by his bourgeois congregationand the no-good roustie, Ben, is increasingly problematised. The carnival itself, from which the series takes its name, features a range of unusual characters, some harking back to the travelling freak shows of the nineteenth century. Led by the ironically named Samson (Michael J. Anderson of 1. t.o| red room fame), their number includes a bearded lady (LilaDebra Christofferson), a pair of dancing Siamese twins joined at the hip (Alexandria and CaledoniaKaryn and Sarah Steban), a blind seer steeped in absinthe (Professor Ernst LodzPatrick Bauchau) and a lizard-like figure with scales and a tail (GeckoJohn Fleck). In addition, there is a pair of cootch dancers (Dora Mae and Libby DreifussAmanda Aday and Carla Gallo) and a female snake charmer, Ruthie (Adrienne Barbeau). A young woman traveller, Sofie (Clea Du Vall), is ostensibly a tarot card reader but her readings are not her own but rather transmitted telepathically through her by her catatonic, bed-ridden mother, Apollonia (Diane Salinger), who also has the power to animate objects and turn them into dangerous missiles. The magic, illusions and distortions which might be expected of a carnival, extend, however, beyond the ring-tent. In particular, Ben Hawkins turns out to have powers of healing by the laying-on of hands. For example, he appears to release a negative energy from a crippled girl who visits the carnival into the surrounding fields which turn brown with a digital special effect as they wither and die in exchange for the girls restoration to health. Hawkins also has profound psychic visions of his mutilated body in wars ranging from the Crusades to the First World War. These occur mainly in his sleep and, so powerful are they, that he tries to stay awake at night. However, they also occur occasionally in the day and in one instance a powerful energy is transmitted when he shakes the hand of somebody whose signet ring bears the red cross on a white ground of the Crusaders, images of whom are mobilised. Such psychic flashbacks are almost subliminal in their visual density, involving 30 or more rapidly edited images in a sequence of a few seconds screen time. Besides extending the interest of a series which is already visually rich in its beautifully lit and framed shots of the desert landscape and the carnival at night, such sequences also echo the titles in evoking a broader historical context of wars. Though in the two series made, a complex inter-twining of the destinies of Crowe (who is not who he seems) and Hawkins is established, the full scope of epic struggle between good and evil is not brought to fruition in the manner of creator, Daniel Knaufs vision. Knauf conceived three books and 12 series, but HBO pulled the plug on co..o!. after two series on the grounds of falling audiences, though they have not ruled out a revival, perhaps on the back of a feature-film version. Incomplete as it is, co..o!. nevertheless reflects HBO distinction. Its visual production values, as indicated, are very high, their inevitable financial cost perhaps influencing the decision to pull the plug in spite of the cult fans vigorous Internet campaign to keep it alive. The soundtrack, too, 3 2 NEW REVI EW OF FI LM AND TELEVI SI ON STUDI ES D o w n l o a d e d
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like that of :. t.. u1.., is innovative, involving specially composed mood music by Jeff Beal, drawing upon an eclectic mix of pre-recorded sounds, ranging from popular music of the pre-1934 period (including ethnic blues, folk and jazz) to European classical music (beloved by Professor Lodz) and 1920s Rembetika music from Istanbul. 12 It may be that the undisclosed economics of HBO Premiums output simply did not stack up in this instance. Though the company trades on flagship distinction rather then Nielsens, there must be a point at which viewer levels fall below a sustainable threshold. Sex and the City (HBO, 74 episodes over five seasons) :. o1 |. c., is neither epic in scope nor rife with historical resonances. Like co..o!., it is specifically located in time and place, indeed New Yorkand Manhattan in particularis central to the shows contemporary lifestyle feel. But, where co..o!. mines the historical depth of the psyche, :. o1 |. c., stays largely on the postmodern surface. For those who are not familiar with the seriesand, given its worldwide popularity in marked contrast with co..o!. which has reached only a limited audience, that number may be relatively few:. o1 |. c., features the lives of four thirty-something female professionals sufficiently wealthy to live indepen- dently in Manhattan. Though they each follow a profession, the attention paid to the means by which they support their lavish social lives is scant. The series rather foregrounds fashion, fun and, as the title suggests, sex. Indeed, :. o1 |. c., is groundbreaking in its focus upon womens sexual pleasures, often portrayed as being independent of men, even though each of the gals is notionally seeking Mr Right. Samantha, in particular, is sexually rapacious and is famous for having sex like a man, that is, purely for pleasure without any emotional attachment. Charlotte, in contrast, is much more traditional in her approach to relationships, though her marriage to Troy, apparently destined to be romantically perfect, turns out to be a hollow sham. Miranda, the most evidently feminist of the four friends, ironically finds herself holding the baby. A lawyer by profession, and sharp in appearance and manner with her black suits and cropped red hair, Miranda falls pregnant. Series 3 explores the impact of single motherhood not just on Miranda but also on her independent friends. The episodic stories of :. o1 |. c., are narrated, in part in voice-over, by Carrie Bradshaw, a social columnist for a New York paper whose journalist pieces, tapped out on her laptop, make wry observations on the life and times of women in the contemporary city. The show has something of a magazine format, not only in respect of Carries column pieces and epigrammatic headlines which aim to encapsulate the theme or moral of each episode, but in its lifestyle imagery. Since the gals are much pre- occupied with how they look, each with a different but highly fashionable visual HBO PREMI UM 3 3 D o w n l o a d e d
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style, the series developed into something of a fashion show. Sometimes overtly featured on a catwalk, the gals approach life generally as if it were primarily a fashion show. As they arrive at a party, gallery opening or other such social event, the camera captures them in a veritable tableau to reveal their outfits to best advantage. Many references are made to haute couture and designer names (Gucci, Burberry, Prada), with Carries penchant being for shoes by Manolo Blahnik. Though fun is overtly made by the four friends themselves about their indulgences in episodes such as A Girls Right to Shoes (Season 6, 13), the double irony of the series postmodern approach affirms the value of fashion as much as it subverts it. Indeed, ostentatious displays of wealth equated with the wearing of designer labels on the sleeve are the very stuff of :. o1 |. c., lifestyle. As Samantha neatly encapsulates the consumerist ethic, if youre not wearing something the kids cant afford, how do they know to look up to you? (Season 6, 9). If womens fashion magazines are rich in visual images and short written features which purport to ask questions about contemporary lifestyle at the apex of advanced Western capitalism, but which effectively efface any serious economic and ethical considerations which might unsettle consumer individual- ism, then :. o1 |. c., fits the lifestyle magazine billing. But this would be to overlook other, more socially positive potential. Judging by the evidence of published research (see particularly Akass & McCabe 2004), :. o1 |. c., liberated and empowered a number of women, not just sexually but socially. It may even have struck a telling blow against core patriarchal myths. The conversations between the four friends over lunch are not only sharp and witty but often daring in their use of vocabulary, including the C word. The foregrounding of female conversation in this way is perceived by some as a key liberating feature of the series, re-positioning womens talk from its denigration, in the soap opera tradition, as gossip. Though the series varied in tone, shifting considerably over the five seasons and arguably becoming more of a romantic drama than a sit-com in its final denouement, at its best the sharp dialogue of :. o1 |. c., was as groundbreaking as some of its topics. Like so much HBO product, this series took creative advantage of its freedom from the regulator. It may have upset a number of people but it appears to have pleased and empowered many more. Indeed, edginess and risk was part of its purpose and the small screens of TVIII would undoubtedly have been the poorer without it. Oz (HBO, 56 episodes over six seasons, 19982002) Shown only once in the UK in a late night slot on Channel 4 and available only on American format DVD, o. (Series One, 1997) was the first hour-long original drama to be commissioned by HBO and it progressed to 56 episodes over six seasons, with writer Tom Fontana finally deciding in 2006 that the idea had run its 3 4 NEW REVI EW OF FI LM AND TELEVI SI ON STUDI ES D o w n l o a d e d
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course. o. is a prison-drama set in the Oswald Maximum Security Penitentiary from which it ostensibly takes its name, though the abbreviation also derives from the prisons experimental rehabilitation unit, Em City. The series lies primarily in a social realist tradition untypical of the USA, with producer Barry Levinson teaming up again with Fontana following the critical acclaim of uc...1. t.. c |. :... with its hand-held documentary feel. Indeed, Fontana is on record in respect of o.s social aim to make visible, a faceless population in the U.S. that deserves more recognition and attention than it gets by most of us on the outside (cited in Levin 2003, p. 1). This concern with the marginal runs to a consideration of a range of ethnic groups within the prison which does not play safe. For, besides the familiar Italian- Americans, black Homeboys, Irish and Latino groups in Em City, there is a Muslim group led by Kareem Said (Eamonn Walker). Not only is he depicted as a man of peace, overtly opposed to violence and able to resist provocation, he is shown to be a calming influence on his fellow-Muslims. He encourages them to resist violence, drugs, obscenity, alcohol, cigarettes and unlawful sex, that is, all those things which most inmates rely on to lighten their burden. Indeed, challenging dominant ideas in contemporary America of the fanaticism of Islamic fundamentalists, the Muslim group appears to have a strength and disposition towards peace and clean-living lacked by the other communities whose frailties stand in relief against Kareems capacity for self-control. Aspects of a social realism are a significant dimension of o.. Through grounded detail in the treatment, perspectives that challenge hegemonic cultural views are made visible and convincing. But the slightly surreal setting of Em City with glass walls to its pods militates against established realist conventions. The very name of Em City invites a largely ironic comparison with the Emerald City of 1|. P..o.1 c o. and, to British viewers at least, the stylishness of the production values may detract from the conviction of a realistic portrayal of prison life. Like all HBO product, as noted, o. has high production values signalled by its expensively made title sequence which comprises a montage of imagery of prison confinement inter-cut with close-ups offering teasers of the characters through selected parts of bodies without revealing anybodys full identity. One such recurring image is the tattooing of the O of Oz on a mans arm (the arm being reputed to be Levinsons). An envelope frame, used to transmit films on 14:9 aspect ratio television monitors, is intermittently introduced to carry the opening credits above and below the images. The overall sequence is set to a strong beat with a cool jazz trumpet riff augmenting the cinematic feel of the visuals. The titles seem to be echoing the refrain, this is not TV, this is HBO. Some aspects of the treatment undermine the claustrophobia which gives rise to the tensions which periodically flare up into violence. For example, insert action-adventure sequences detail the typically violent or sexual crimes for which the inmates have been convicted, and they take the viewer beyond the prison HBO PREMI UM 3 5 D o w n l o a d e d
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confines and into other generic modes. The series is also narrated mainly by a black inmate, Augustus Hill (Harold Perrineau), a former crack addict who operates from a wheelchair having been pushed off a building by the police following a foot chase. Hills key function is to comment on the action whilst spinning disorientatingly on his wheelchair apparently suspended in space in a glass pod. He makes gnomic remarks on the action in the manner of a Greek chorus observation, intermittently but particularly at the beginning and end of episodes. This device is innovative in the television prison drama genre (though, of course, it has precedents in theatre and film history) and it is effective in adding a dimension of philosophical reflection on the prison action. It tends, with the other aspects noted, to work against the intensity of established social realism, though arguably it extends the mode in new ways for new times. The Sopranos (HBO Original Programming, Brad Grey Television and Chase Films, 77 episodes over six seasons, 19992007) Huge claims have been made about 1|. :c.oc, as noted above, but, whilst the claim that it is the best TV drama ever is certainly open to debate, there can be little doubt that it is a high quality and highly successful drama, even amongst HBOs distinctive output. Many of the dramas sketched above are built upon mixes of established forms but :c.oc best illustrates the generic hybridity of HBO product, and other contemporary television programming. It is a truism that :c.oc draws upon the mobster movie genre preceding itand more perhaps on ccc1.!!o than 1|. cc1o|..if only because the characters themselves frequently refer to their favourite movies. But :c.oc is also a family drama, a kind of soap opera with the strong women in protagonist Tony Sopranos (James Gandolfini) life featuring fully, partly in relation to him, but also in their own right. Carmela (Edie Falco) Tonys wife, holds the family together and takes the major responsibility for bringing up their children, Meadow and Anthony Junior. But, besides being seen in the family home, she is also featured with her friends and engaged in fundraising events for charities in the Catholic context of Italian-American suburbia. Tonys sister, Janice, aka Parvati (Aida Turturro) proves influential in a number of narrative strands whilst the domineering attitude of his mother, Livia (Nancy Marchand), to her son, evident in the early seasons before she dies, is perhaps the root cause of Tonys relationship to another strong woman, Dr Jennifer Melfi (Lorraine Bracco), a psychiatrist who bravely takes on the role of the capos shrink. Tony Soprano is head also of another family, his crew, which features as a kind of work family in the serial narrative. Tonys kinship family and crew are not entirely distinct furthermore in that many, like Uncle Junior (Dominic Chianese) and Tony Moltisanti (Michael Imperioli) are blood relatives, uncle 3 6 NEW REVI EW OF FI LM AND TELEVI SI ON STUDI ES D o w n l o a d e d
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and nephew, respectively. The family dimensions of :c.oc afford inter- cutting of action-adventure sequence and scenes of gang conflict and violence, typical of a mobster movie, with domestic locations and issues. According to Akass and McCabe, the gangster genre collides with the soap opera in a series in which: the mobster finds himself in unfamiliar generic territory characterized by mundane chores and domestic worries. The narrative structure demands that Tony relinquish mob violence and function within feminineand feminisingspaces. (in Lavery 2002, p. 147) An additional aspect which takes Tony Soprano beyond the normative territory of mobster movies is his relationship with Dr Melfi in which a troubled, even sensitive, side of the capo is revealed. Though he appears to have all the trappings associated with success defined in terms of wealth and power in contemporary American lifefamily, a mansion with a pool, ready cash, an expensive carTony suffers from a kind of existential angst. As he expresses it to Melfi in one of their interview sessions, If all this shits for nothing then why do I got to think about it? (Denial, Anger, Acceptance: 1003/3). He also becomes fixated on a set of ducks which chance upon his swimming pool as a resting place. In short, :c.oc deploys a range of means to delve more deeply into the psyche and the existential being of its hero than any of its mobster movie influences. The cinematic treatment of :c.oc is announced in the sharply edited set of opening titles featuring Tony driving home along the New Jersey Turnpike which, in Jeffrey Pages description, involves abstract expressionist shapes, strange lines and angles, concentration of various transport, kinetic energy and tumult, wildlife and history. 13 Additional energy and a contemporary urban rock feel are supplied by the soundtrack. But other montages have a different tone and aesthetic. The much-vaunted quasi-dream sequence set to Frank Sinatras wistful version of It Was a Very Good Year which opens Season Two stands in marked stylistic contrast to the titles and other aspects of the action. As Creeber summarises: [a]s the song plays, so we are given a long and leisurely paced selection of apparently unconnected scenes. Sequences such as Livia lying motionless and depressed in her hospital bed. Carmela baking at home. Silvio trying on a new pair of shoes. AJ self-consciously combing his hair, and Tony and Paulie making love with their girlfriends/prostitutes provide an essentially domestic montage. (in Lavery 2002, pp. 131132) HBO PREMI UM 3 7 D o w n l o a d e d
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Overall, :c.oc various treatments and high production values go a long way to vindicating the claim the Its not TV, its HBO. As Alik Sakharov, first director of photography has remarked: From the pilot, we would sit down with the whole script and break the scenes down into shots. Thats what you do with feature films. But the approach was very different for television. But :c.oc true distinctiveness lies perhaps in its blend of a long-form serial narrative for television in a genre hybrid which does more than mix different ingredients but makes for an innovative dramatic form for the advanced television medium. That production quality is more or less sustained at a quasi-cinematic level over many hours of transmission marks the series additionally as an exceptional piece of TV fiction. Reflections: upsides and downsides As argued and illustrated in this paper, HBO Premium output is so varied, innovative and of such a high standard of production that its distinctive product approach has undoubtedly made a big impact on contemporary TV fiction production. Not only is HBOs output an achievement in itself but it has caused the networks, and other subscription channels such as Showtime, to re-think their approaches in order to compete. Series such as 1|. P. P. and ...o. uco... are less daring than HBO product, partly because they remain subject to the regulator, but they too have contributed to the distinctive era of TVIII. Though HBO output, and related product in TVIII, aspires to be cinema, and though, as Sakharov indicates above, feature film production methods are used, television series remain distinct from cinema if only because of their length. Beyond visual and sonic treatment, long-form television narratives pose the challenge of sustaining viewer commitment not just for a one-off experience of about 120 minutes but for hour after hour, week after week. The skill on the part of writers to achieve such duration should be given due credit, and the different experience serial narrative affords should not simply be conflated with the idea of cinema, however, strong the visual treatment of contemporary television series. To recognise the distinction of TV fictions is by no means to denigrate their achievement relative to those products destined for the cinema theatre circuit, but it is to qualify what is meant by the term cinematic when applied to television. HBO does have some downsides. The first is its relatively high cost and its consequent exclusiveness. To those who believe television should be a democratic medium with all its products free at the point of delivery as a matter of public service, subscription and pay-per-view approaches are unacceptable. Furthermore, some products such as :. o1 |. c., are open to the charge that 3 8 NEW REVI EW OF FI LM AND TELEVI SI ON STUDI ES D o w n l o a d e d
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they endorse and encourage an indulgent consumerism by glossing over economic realities with which the majority of people have to deal. But it would be harsh to blame HBO for the workings of advanced capitalism and the contemporary culture of consumer individualism. Payment for leisure is so widespread in developed economies that television can scarcely be made an exception, even though there may be a strong case for retaining some aspects of public service television. The subscription approach, as distinct from public service, has, as noted, afforded HBO (and others) a freedom from regulatory constraints which have the broadly beneficial effect of more risk-taking. Not needing to hold back on some matters such as strong language and sexual explicitness for fear of offending a small part of the possible audience, appears to have disposed HBO to be broadly more creative and not merely pornographic. Indeed, given the lure of prurience, the HBO output discussed above may be considered quite restrained in its approach. In respect of its content and treatments, HBO Premium has tended rather towards a form of art television, drawing at times, as noted, on European modernist and avant-garde traditions. This relatively high culture disposition may not be to all tastes and, indeed, it may largely reflect just the taste formation of the ABC1s of the channels target audience, and it does have limitations. Though some products (o., for example) feature a broad range of ethnic minorities, it may be that whitebread fare remains dominant, and that at times HBO products have not been quite as mould-breaking as they might be. Overall, however, the dynamism and variety which HBO output has brought to contemporary television screens has to be commended. Simon Sutton, President of HBO International, noting that power has shifted to those who control the programme brands, has publicly stated HBO Premium will continue to produce signature series with a strong, unique creative vision. 14 Above all, they will do this because at least some segments of the overall audience are drawn to quality product of the kind HBO offers. Notes 1 http://www.thefreedictionary.com/high-density (accessed 6 November 2005). 2 Raymond Williams (1974) established the concept of flow and John Ellis (1994) extended the idea with glance theory. 3 John T. Caldwell (1995) has challenged the current sustainability of flow and glance theory. 4 There are currently three different systems with different resolutions in play (prior to HDTV): 425 lines with NTSC in North and South America; 625 lines with PAL in the UK, and SECAM in France and Eastern Europe. 5 1|. coo.1.o, G2, 30 August 2006, p. 16. 6 Alan Ball also wrote the hit film +....o i.oo,. HBO PREMI UM 3 9 D o w n l o a d e d
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7 The analysis was presented in a keynote at the American Quality Television conference, Trinity College, Dublin, Easter 2004, and a published version is forthcoming. 8 http://boards.hbo.com/thread.jspa?forumID5117&threadID52108 9 In conversation at the TV Fiction Exchange conference, Manchester Metropolitan University, September 2006. 10 These titles were six months in the making by A52 visual effects. 11 For an insider account of the imagery and the sources in classical art for the card images, see http://www.hbo.com/carnivale/behind/index.shtml 12 For a discussion of source music for co..o!. by Aleaxandra Patsavas and Kevin Edelman, see http://www.hbo.com/carnivale/behind/music_ supervisors.shtml (accessed 7 July 2006, p. 2). 13 http://www.hbo.com/sopranos/credits/index.shtml 14 Simon Sutton speaking at the Oxford Media Convention, 19 January 2006. References Akass, Kim and McCabe, Janet (2002) Beyond the Bada Bing!: negotiating female narrative authority in 1|. :c.oc, in 1|. 1|. c oo. i..o. 1|. :c.oc, ed. David Lavery, Wallflower, London and New York. Akass, Kim and McCabe, Janet (eds) (2004) r.o1. :. o1 |. c.,, I. B. Tauris, London and New York. Caldwell, John T. (1995) 1.!..oo!., :,!., c... o1 +o|c.., . +....o 1.!...c, Rutgers University Press, New Brunswick, NJ. Creeber, Glen (2002) TV ruined the movies: television, Tarantino, and the intimate world of 1|. :c.oc, in 1|. 1|. c oo. i..o. 1|. :c.oc, ed. David Lavery, Wallflower, London and New York. Ellis, John (1994) ../!. t...c, Routledge, London. Jancovich, Mark and Lyons, James (eds) (2003) oo!., tco!o. 1.!...c, BFI, London. Johnson, Catherine (2005) 1.!.oo,, BFI, London. Lavery, David (ed.) (2002) 1|. 1|. c oo. i..o. 1|. :c.oc, Wallflower, London and New York. Levin, Gary (2003) The inside story on HBOs o. True to form, its final season wont be pretty either, u:+ 1c1o,, 1 February. Todreas, Timothy M. (1999) o!o. c..o.c o1 i.o1. . 1.!...c ..o! +., Quorum Books, Westport, CT and London. Williams, Raymond (1974) 1.!...c, 1..|c!c, o1 co!o.o! tc., Fontana, London. Robin Nelson, Department of Contemporary Arts, Manchester Metropolitan University, MMU Cheshire, Hassall Road, Alsager ST7 2HL, UK. [e-mail: R.A.Nelson@mmu.ac.uk] 4 0 NEW REVI EW OF FI LM AND TELEVI SI ON STUDI ES D o w n l o a d e d