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comments on coca- cola vision statement 2020 vision

the vision statement should be short , prefebely one sentece and clear but coca-cola don't do that and don't take into consediration that i will not be memorqble one . it is too vague , vision statement should be broad enough to allow flexability in the implementation but not so broad as to primit lack of focus. the vision statement doesn't reflect distinctive comptence of the organization ( coca-cola vision statement can be applied for almost any commercial organization if we take of shareholder and baverages ). it should be distictive and unique to be different from other organization .

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