COMPANIES & PRODUCTS

Anheuser-Busch InBev (AB

InBev)
 Table of Contents

01 Overview 04 Competitors
Global beverage market: leading companies 2021, based on sales 03 Major beer vendor market share in the United States from 2014 to 2021 21
Sales of the leading beer companies worldwide 2022 04 Molson Coors' net sales worldwide 2009-2021 22
Global leading brewing groups based on production volume 2021 05 Revenue of Heineken worldwide 2011-2021 23
Global market share of the leading beer companies 2021, based on volume sales 06 Carlsberg's net revenue worldwide 2012-2021 24
Most creative advertisers worldwide 2021 07 Constellation Brands: net sales worldwide 2011-2021 25
Ad spend of selected beer manufacturers in the U.S. 2021 08 Revenue of Tsingtao Brewery Group China 2012-2021 26
Losses of global companies due to withdrawal from Russia 2022 09 Asahi Group Holdings' revenue FY 2012-2021 27
The Boston Beer Company's net revenue 2012-2021 28
02 Company facts
Revenue of Anheuser-Busch InBev worldwide 2005-2021 11
Production volume of Anheuser-Busch InBev worldwide 2005-2021 12
Production volume of Anheuser-Busch InBev by region 2021 13
EBITDA of Anheuser-Busch InBev worldwide 2005-2021 14
AB InBev EBITDA margin worldwide by region 2021 15

03 Brands
Most valued beer brands worldwide 2021 17
United States: sales of top domestic premium beer brands 2021 18
U.S. dollar sales of the leading flavored malt beverage brands 2021 19

1
CHAPTER 01

Overview
 Leading beverage companies worldwide in 2021, based on sales (in million
U.S. dollars)
Global beverage market: leading companies 2021, based on sales

Sales in million U.S. dollars

0 10,000 20,000 30,000 40,000 50,000 60,000

Anheuser-Busch InBev 54,304

Nestlé SA 50,950

The Coca-Cola Co. 38,655

PepsiCo Inc. 35,763

Starbucks Corp. 29,060

Heineken N.V. 26,538

Diageo PLC 20,416

Suntory Holdings Ltd. 20,093

Keurig Dr Pepper 12,680

Molson Coors Brewing Co. 10,279

Constellation Brands Inc. 9,529

Pernod Ricard 9,271

E. & J. Gallo Winery* 8,502

Campbell Soup Co.§§ 8,476

Red Bull GmbH* 7,460

3 Description: Anheuser-Busch InBev was the leading beverage company in the world in 2021, with sales in excess of 54 billion U.S. dollars. The alcoholic beverage producer had a slight lead in sales over second place Nestlé SA, whose sales were over 50 billion U.S.
dollars in the same year. Read more
Note(s): Worldwide; 2021; * Beverage Industry estimate. + All operating units, including non-beverages. § Refreshments and ice cream. ^ Bottled water only. §§ Americas Simple Meals and Beverages. ^^ Glanbia Performance Nutrition division. ++ [...] Read more
Source(s): Beverage Industry Magazine
 Sales of the leading beer companies worldwide in 2022 (in billion U.S.
dollars)
Sales of the leading beer companies worldwide 2022

Sales in billion U.S. dollars

0 10 20 30 40 50 60

Anheuser-Busch InBev 54.33

Heineken Holding 25.93

Asahi Group Holdings 20.35

Company

Kirin Holdings 16.58

Molson Coors Brewing 10.28

Carlsberg Group 10.59

Thai Beverage 7.71

4 Description: Anheuser-Busch InBev was the largest beer company in the world, with sales amounting to approximately 54.33 8 billion U.S. dollars in 2022. Heineken holding was the second largest company with sales of 26 billion dollars. Read more
Note(s): Worldwide; 2022
Source(s): Forbes
 The world's leading 10 brewing groups in 2021, based on production
volume (in million hectoliters)
Global leading brewing groups based on production volume 2021

Production volume in million hectoliters

0 100 200 300 400 500 600 700

AB InBev (Belgium) 581.7

Heineken (Netherlands) 231.2

Carlsberg (Denmark) 119.6

Company (country)

China Res. Snow Breweries (China) 112.2

Molson-Coors (United States/Canada) 84

Tsingtao Brewery Group (China) 76

Asahi (Japan) 57.4

BGI/Groupe Castel (France) 40

Efes Group (Turkey) 37.9

Yanjing (China) 33.5

5 Description: In 2021, the Belgian company AB InBev was the world's leading brewing group based on a production volume of about 581.7 million hectoliters. The company produced more than double the amount accounted for by the Dutch company, Heineken, which
ranked second that year. Read more
Note(s): Worldwide; 2021
Source(s): Barth-Haas Group
 Global market share of the leading beer companies in 2021, based on
volume sales
Global market share of the leading beer companies 2021, based on volume sales

Market share
0% 5% 10% 15% 20% 25% 30% 35%

AB InBev 31.3%

Heineken 12.4%

Carlsberg 6.4%

China Resources Snow Breweries 6%

Molson Coors 4.5%

Tsingtao Brewery Group 4.1%

Asahi 3.1%

BGI / Groupe Castel 2.2%

Efes Group 2%

Yanjing 1.8%

6 Description: The statistic shows the global market share of the leading companies in 2021, based on volume sales. In that year, Anheuser-Busch InBev had the largest beer market share in the world, controlling nearly one third of beer volume sales. Second and third
placers, Heineken and Carlsberg accounted for 12 and 6 percent of the beer market share, respectively. Read more
Note(s): Worldwide; 2021
Source(s): Barth-Haas Group
 Most creative advertisers worldwide in 2021 (index score)
Most creative advertisers worldwide 2021

Number of points
0 100 200 300 400 500 600

Anheuser-Busch InBev 555

Restaurant Brands International 434.2

Unilever 253.2

Essity 198.5

Mastercard 180

Apple 178.2

Government of Australia 154.3

Heineken 140

Reddit 136.4

Nike 131.5

7 Description: In 2021, Anheuser-Busch InBev was named the most creative advertiser worldwide, having accumulated 555 points in the recent ranking. However, it was followed by Restaurant Brands International, with 434.2 points. Read more
Note(s): Worldwide; 2021
Source(s): WARC
 Advertising spending of selected beer manufacturers in the United States
in 2021 (in million U.S. dollars)
Ad spend of selected beer manufacturers in the U.S. 2021

Spending in million U.S. dollars

0 50 100 150 200 250 300 350 400 450

Constellation Brands (Corona, Modelo) 388

Anheuser-Busch InBev (Budweiser) 327

Molson Coors Brewing Co. (Coors, Miller) 152

Heineken 101

Boston Beer Co. (Samuel Adams) 81

Mark Anthony Group (Mike's Hard Lemonade) 52

Diageo (Guinness) 29

D.G. Yuengling & Son 8

Pabst Brewing Co. 1

Florida Ice and Farm Co. (Genesee, Labatt) 0

8 Description: Constellation Brands ranked as the top two advertising spenders among beer manufacturers in the United States in 2021, with an ad expenditure of approximately 390 million U.S. dollars. The producer of brands such as Corona and Modelo took the lead
in ad investments in measured media, previously occupied by Anheuser-Busch InBev (AB InBev). The latter, which produces beers like Budweiser, Bud Light, and Stella Artois, spent roughly 330 million U.S. dollars to promote its brands on [...] Read more
Note(s): United States; 2021; measured media only
Source(s): Advertising Age; Kantar
 Estimated losses of selected global companies related to withdrawal from or suspension of
operations in Russia due to the war in Ukraine as of November 2022 (in billion U.S. dollars)
Losses of global companies due to withdrawal from Russia 2022

Company Industry Country Losses in bn USD

A.P. Moller - Maersk Shipping Denmark 0.72 (in Q1 2022)
AB InBev Beverages Belgium 1.1
Adidas Apparel Germany 0.26
BNP Paribas Banking France 0.2
BP Energy UK 24
Carlsberg Beverages Denmark 1.39
Citigroup Banking U.S. 3
Commerzbank Banking Germany 0.5
Credit Agricole Banking France 0.6
Credit Suisse Banking Switzerland 0.20 (in Q1 2022)
Deutsche Bank Banking Germany 0.1
Equinor Energy Norway 1.08 (in Q1 2022)
Ericsson Electronics Sweden 0.13
Essity Hygiene Sweden 0.14

9 Description: Among major international enterprises suspending operations in Russia or completely exiting the market due to the invasion of Ukraine, the British energy company BP reported the highest estimated losses from the withdrawal, at 24 billion U.S. dollars
as of November 2022. The associated losses of another energy company, the U.S.-headquartered Exxon, exceeded three billion U.S. dollars. In the banking sector, French Société Générale was expected to bear a cost of 3.7 billion U.S. [...] Read more
Note(s): Worldwide; as of November 2022; * Charges booked. ** A write-down on assets. *** Includes flagged but yet unrecorded losses. Figures for banks include write-downs, credit provisions and trading losses. Figures have been rounded. The [...] Read more
Source(s): Bloomberg; CNBC; Daily Mail; Euronews; Forbes; Fortune; Imperial Brands; Microsoft; PepsiCo; RBC.ru; Reuters; Statista; TAdviser; TotalEnergies; US Securities and Exchange Commission; Yale University
CHAPTER 02

Company facts
 Revenue of Anheuser-Busch InBev (AB InBev) worldwide from 2005 to
2021 (in million U.S. dollars)
Revenue of Anheuser-Busch InBev worldwide 2005-2021

60,000

50,000
Revenue in million U.S. dollars

40,000

30,000

20,000

10,000

0
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021

11 Description: The beer manufacturer Anheuser-Busch InBev generated global revenue of over 46.9 billion U.S. dollars in 2020. In the following year, AB InBev experienced an increase in revenue due to the coronavirus pandemic, with worldwide revenues increasing to
54.3 billion U.S. dollars in 2021. Read more
Note(s): Worldwide; 2005 to 2021
Source(s): Anheuser-Busch InBev
 Production volume of Anheuser-Busch InBev (AB InBev) worldwide from
2005 to 2021 (in million hectoliters)
Production volume of Anheuser-Busch InBev worldwide 2005-2021

700

613
600 582
560 561
Production volume in million hectoliters

531
500
500 459 457
416 425
409 399 399 403
400

300 271
247
224
200

100

0
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021

12 Description: This statistic shows the production volume of Anheuser-Busch InBev worldwide from 2005 to 2021. In 2021, the global production volume of Anheuser-Busch InBev was 582 million hectoliters. AB InBev is a multinational company, operating in 25 different
countries through six geographic regions. Read more
Note(s): Worldwide; 2005 to 2021
Source(s): Anheuser-Busch InBev
 Production volume of Anheuser-Busch InBev (AB InBev) in 2021, by region
(in 1,000 hectoliters)
Production volume of Anheuser-Busch InBev by region 2021

180,000

160,000
Production volume in thousand hectoliters

140,000

120,000

100,000

80,000

60,000

40,000

20,000

0
South America Middle Americas North America Asia-Pacific EMEA Global export & holding
companies

13 Description: In 2021, the world region with the highest production volume of Anheuser-Busch InBev products was South America at about 156.62 million hectoliters. Read more
Note(s): Worldwide; 2021
Source(s): Anheuser-Busch InBev
 EBITDA of Anheuser-Busch InBev (AB InBev) worldwide from 2005 to 2021
(in million U.S. dollars)*
EBITDA of Anheuser-Busch InBev worldwide 2005-2021

25,000

20,000
EBITDA in million U.S. dollars

15,000

10,000

5,000

0
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021

14 Description: This statistic shows the EBITDA of Anheuser-Busch InBev worldwide from 2005 to 2021. In 2020, the EBITDA of Anheuser-Busch InBev worldwide amounted to about 17.32 billion U.S. dollars, before increasing to around 19.21 billion U.S. dollars in the
following year. AB InBev is a multinational company, operating in 25 different countries through six geographic regions. Well-known company brands are Budweiser, Bud Light or Stella Artois. Read more
Note(s): Worldwide; 2005 to 2021; * EBITDA is the abbreviation for Earnings before interest, taxes, depreciation and amortization. Data prior to 2020 were taken from previous editions of the publication. Read more
Source(s): Anheuser-Busch InBev
 Anheuser-Busch InBev (AB InBev): EBITDA margin worldwide in 2021, by
region*
AB InBev EBITDA margin worldwide by region 2021

60%

48.8%
50%

40% 37.7%
35.4%
33.9%
EBITDA margin

32.4% 32.9%

30%

20%

10%

0%
North America EMEA Asia Pacific Middle Americas South America Worldwide

15 Description: This statistic shows a regional breakdown of the earnings before interest, taxes, depreciation and amortization (EBITDA) of Anheuser-Busch InBev in 2021, by region. In that year, Anheuser-Busch InBev's EBITDA margin in North America stood at 37.7
percent. Read more
Note(s): Worldwide; 2021; * Excludes global export and holding companies. Read more
Source(s): Anheuser-Busch InBev
CHAPTER 03

Brands
 Brand value of leading beer brands worldwide in 2021 (in million U.S.
dollars)
Most valued beer brands worldwide 2021

Brand value in million U.S. dollars

0 2,000 4,000 6,000 8,000 10,000 12,000 14,000 16,000 18,000

Budweiser 16,173

Heineken 12,879

Stella Artois 10,901

Bud Light 9,373

Corona 8,893

Skol 7,303

Cass 7,024

Tecate 4,186

Guinness 3,846

Brahma 3,843

17 Description: Budweiser was the most valued beer brand worldwide in 2021, with a worth of 16.17 billion U.S. dollars. The brand was followed by Heineken in second and Stella Artois, ranked third. Read more
Note(s): Worldwide; 2021
Source(s): Kantar Millward Brown
 Sales of the leading domestic premium beer brands in the United States in
2021 (in million U.S. dollars)
United States: sales of top domestic premium beer brands 2021

Sales in million U.S. dollars

0 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000

Bud 6,767.32

Michelob 3,315.27

Coors 2,649.92

Miller Lite 2,131.76

Busch 1,729.03

Natural 1,343.38

Bud Specialty 680.06

Keystone 428.45

Miller High Life 400.65

Yuengling 376.53

18 Description: For the 52 weeks ended December 26, 2021, Budweiser was the leading domestic beer brand in the U.S. with sales amounting to approximately 6.77 billion U.S. dollars. Total category sales amounted to about 26.5 billion U.S. dollars. Read more
Note(s): United States; 52 weeks ending December 26, 2021
Source(s): Beverage Industry Magazine; IRI
 Dollar sales of the leading flavored malt beverages in the United States in
2021, by brand (in million U.S. dollars)
U.S. dollar sales of the leading flavored malt beverage brands 2021

Sales in million U.S. dollars

0 100 200 300 400 500 600 700 800

Twisted 678.13

Smirnoff 474.12

Mike's Harder 420.16

Mike's Hard 314.9

Seagrams Escape 205.39

19 Description: Twisted was the leading flavored malt beverage brand in the United States in 2021. The brand generated over 678 million dollars in sales, beating out competitors Smirnoff and Mike's Harder which had sales of 474 million dollars and 420 million dollars
respectively. Read more
Note(s): United States; 52 weeks ending December 26, 2021
Source(s): Beverage Industry Magazine; IRI
CHAPTER 04

Competitors
 Market share of leading beer suppliers in the United States from 2014 to
2021
Major beer vendor market share in the United States from 2014 to 2021

Molson Coors AB InBev Others

120%

100%

27% 29% 31% 32% 34% 35% 37% 39%

80%
Market share

60%

46% 45% 44% 43% 42% 42% 41%

40% 40%

20%
27% 26% 25% 25% 24% 23% 22% 21%

0%
2014 2015 2016 2017 2018 2019 2020 2021

21 Description: While Molson Coors and AB InBev continue to be the leading beer suppliers in the United States their market shares have been slipping. In 2014, the two companies combined accounted for 73 percent of the U.S. beer market, by 2021 that figure had
slipped to 61 percent. Read more
Note(s): United States; 2014 to 2021
Source(s): Molson Coors
 Net sales of Molson Coors worldwide from 2009 to 2021 (in million U.S.
dollars)*
Molson Coors' net sales worldwide 2009-2021

12,000

10,000
Net sales in million U.S. dollars

8,000

6,000

4,000

2,000

0
2009* 2010* 2011** 2012* 2013* 2014 2015 2016*** 2017 2018 2019 2020 2021

22 Description: This statistic shows the net sales of Molson Coors worldwide from 2007 to 2021. In 2021, the company's global net sales amounted to about 10.3 billion U.S. dollars. Molson Coors is a North-American-based brewing company, which produces brands such
as Coors Light or Blue Moon. Read more
Note(s): Worldwide; 2009 to 2021
Source(s): Molson Coors
 Heineken's revenue worldwide from 2011 to 2021 (in million euros)
Revenue of Heineken worldwide 2011-2021

30,000 28,521
26,583
25,843 25,811
25,000 23,770

20,511 20,792
Revenue in million euros

20,000 19,203 19,257

18,383
17,123

15,000

10,000

5,000

0
2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021

23 Description: In 2021, Heineken's revenue amounted to approximately 27 billion euros. Based in Amsterdam, Netherlands, Heineken is a Dutch brewing company which manufactures, markets and sells popular beer brands such as Heineken and Desperados in over 70
countries worldwide. Read more
Note(s): Worldwide; 2011 to 2021
Source(s): Heineken
 Global net revenue of Carlsberg from 2012 to 2021 (in million Danish
kroner)
Carlsberg's net revenue worldwide 2012-2021

70,000 66,468 65,902 66,634

64,350 64,506 65,354
62,614 62,503
60,655
58,541
60,000
Net revenue in million Danish kroner

50,000

40,000

30,000

20,000

10,000

0
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021

24 Description: This statistic shows the net revenue of Carlsberg worldwide from 2012 to 2021. In 2021, the Danish alcoholic beverage company's global net revenue amounted to 66.63 billion Danish kroner. Read more
Note(s): Worldwide; 2012 to 2021
Source(s): Carlsberg
 Net sales of Constellation Brands worldwide from 2011 to 2021 (in million
U.S. dollars)
Constellation Brands: net sales worldwide 2011-2021

10,000

8,820.7
9,000 8,614.9
8,343.5
8,116
8,000 7,580.3
7,321.1
Sales in million U.S. dollars

7,000 6,548.4
6,028
6,000
4,867.7
5,000

4,000

2,654.3 2,796.1
3,000

2,000

1,000

0
2011 2012 2013 2014 2015 2016* 2017 2018 2019 2020 2021

25 Description: The timeline shows the sales of Constellation Brands worldwide from 2011 to 2021. According to the report, the global sales of Constellation Brands amounted to approximately 8.82 billion U.S. dollars for the year ended on February 28, 2022. Read more
Note(s): Worldwide; 2011 to 2021
Source(s): Constellation Brands
 Revenue of Tsingtao Brewery Group from 2012 to 2021 (in billion yuan)
Revenue of Tsingtao Brewery Group China 2012-2021

35

30.17
30 29.05
28.29 27.63 27.98 27.76
26.11 26.28 26.58
25.78
25
Revenue in billion yuan

20

15

10

0
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021

26 Description: Tsingtao Brewery Group is one of China's largest breweries. In 2021, the company generated approximately 30.2 billion yuan in revenue, increasing from around 27.8 billion yuan in the previous year. Read more
Note(s): China; 2012 to 2021
Source(s): Shanghai Stock Exchange; Tsingtao Brewery
 Revenue of Asahi Group Holdings, Ltd. from fiscal year 2012 to 2021 (in
trillion Japanese yen)
Asahi Group Holdings' revenue FY 2012-2021

2.5
2.24
2.08 2.12 2.09
2.03
2.0 1.86
Net sales in trillion Japanese yen

1.79
1.71 1.71
1.58
1.5

1.0

0.5

0.0
2012 2013 2014 2015 2016* 2017 2018 2019 2020 2021

27 Description: In fiscal year 2021, the Japanese food manufacturer Asahi Group Holdings, Ltd. generated revenue amounting to around two trillion Japanese yen, an increase from about 1.58 trillion yen in fiscal 2012. Read more
Note(s): Japan; fiscal year 2012 to 2021; fiscal years ended December 31; *The company's consolidated financial statements have been prepared based on Japanese accounting standards for years up to the fiscal year ended December 2015 and [...] Read more
Source(s): Asahi
 Net revenue of The Boston Beer Company from 2012 to 2021 (in million
U.S. dollars)
The Boston Beer Company's net revenue 2012-2021

2,500

2,057.62
2,000
Net revenue in million U.S. dollars

1,736.43

1,500
1,249.82

959.93 995.65
1,000 903.01 906.45 862.99
739.05
580.22
500

0
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021

28 Description: This statistic shows the net revenue of The Boston Beer Company from 2012 to 2021. According to the report, the company's net revenue amounted to approximately 2.06 billion U.S. dollars in 2021. The Boston Beer Company is one of the largest craft
breweries in the United States. Read more
Note(s): United States; 2012 to 2021; Fiscal year ends on the last Saturday of December based on a 52/53-week year.
Source(s): The Boston Beer Company
 Sources

Advertising Age RBC.ru

Anheuser-Busch InBev Reuters
Asahi Shanghai Stock Exchange
Barth-Haas Group Statista
Beverage Industry Magazine TAdviser
Bloomberg The Boston Beer Company
Carlsberg TotalEnergies
CNBC Tsingtao Brewery
Constellation Brands US Securities and Exchange Commission
Daily Mail WARC
Euronews Yale University
Forbes
Fortune
Heineken
Imperial Brands
IRI
Kantar
Kantar Millward Brown
Kantar Worldpanel
Microsoft
Molson Coors
PepsiCo

29