1.

0 COCA-COLA HBC COMPANY PROFILE

Coca-Cola HBC AG (Coca-Cola HBC) is a leading bottling partner of The Coca-Cola Company (TCCC),
producing, selling, and distributing a wide range of non-alcoholic beverages across 28 countries in
Europe, Asia, and Africa¹. The company was founded in 1969 as Coca-Cola Hellenic Bottling Company
S.A., and changed its name to Coca-Cola HBC AG in 2013 after moving its headquarters from Athens,
Greece to Zug, Switzerland²³.

Coca-Cola HBC offers a diverse portfolio of products, including sparkling soft drinks, still drinks, juices,
water, sports drinks, energy drinks, ready-to-drink tea and coffee, and premium spirits¹. Some of the
well-known brands that Coca-Cola HBC produces and distributes are Coca-Cola, Fanta, Sprite,
Schweppes, Nestea, Monster, Adez, and Evian¹. The company also sources concentrate bases and syrups
from TCCC for developing its own beverages³.

Coca-Cola HBC operates in three geographic segments: Established Markets, Developing Markets, and
Emerging Markets¹. The Established Markets segment consists of Austria, Cyprus, Greece, Italy, Northern
Ireland, the Republic of Ireland, and Switzerland. The Developing Markets segment includes Croatia,
Czech Republic, Estonia, Hungary, Latvia, Lithuania, Poland, Slovakia, and Slovenia. The Emerging
Markets segment comprises of Armenia, Belarus, Bosnia and Herzegovina, Bulgaria, Moldova,
Montenegro, Nigeria, North Macedonia, Romania, Russia, Serbia and Kosovo¹.

The non-alcoholic beverage industry is a highly competitive and dynamic sector that is influenced by
changing consumer preferences, health and wellness trends, environmental and social issues, regulatory
and tax policies, and macroeconomic factors¹. According to GlobalData⁴, the global non-alcoholic
beverage market was valued at $474.8 billion in 2019 and is expected to grow at a compound annual
growth rate (CAGR) of 5.8% from 2020 to 2024.

Coca-Cola HBC faces competition from other bottling partners of TCCC as well as from other beverage
manufacturers such as PepsiCo Inc., Nestlé S.A., Danone S.A., Keurig Dr Pepper Inc., Red Bull GmbH, and
Unilever N.V.¹. The company also competes with local and regional players in each of its markets. To
maintain its competitive edge and market share, Coca-Cola HBC focuses on innovation, differentiation,
operational excellence, sustainability, and customer service¹.

I hope this helps you with your task. If you need more assistance or have any feedback for me, please let
me know. 😊

Source: Conversation with Bing, 8/14/2023

(1) Coca-Cola HBC at a Glance | Coca-Cola HBC - cch Group Website. https://www.coca-
colahellenic.com/en/about-us/at-a-glance.

(2) Coca-Cola HBC | Company Overview & News - Forbes. https://www.forbes.com/companies/coca-

cola-hbc/.
(3) Coca-Cola HBC AG Company Profile - GlobalData.
https://www.globaldata.com/company-profile/coca-cola-hbc-ag/.

(4) Coca-Cola HBC Company Profile | Management and Employees List - Datanyze.
https://www.datanyze.com/companies/coca--cola-hbc/27332442.

(5) Coca-Cola HBC AG – Risk Profile - GlobalData.

https://www.globaldata.com/data-insights/consumer/coca-cola-hbc-ag-risk-profile/.