Rotate Your Phone For Better Experience

BRAND
GUIDELINES
hazalmiyor@gmail.com
@hazalmiyor
RETRO STYLE HANDMADE SODA
 INTRODUCTION
Brand Guidelines are clear defined rules that communicate how your brand should be represented
throughout all mediums. They help to keep consistency and show you exactly how to use your brand.

Our presentation offers a comprehensive exploration of your brand, including key elements such as
brand strategy: mission, values, personality and physical branding components: logo, color palette,
typography, brand elements. We also devle into social media presence, brand application, and more,
providing valuable insights into your brand identity.

PAGE 2
01 BRAND STRATEGY 05 BRAND ELEMENTS

02 THE LOGOS 06 SOCIAL MEDIA

03 COLOURS 07 MOCK-UPS

04 TYPOGRAPHY

PAGE 3
 Who We Are 5
Your Brand Purpose 6
Brand Values 7
Tone of Voice 8
Brand Personality 9

01 BRAND
STRATEGY
PAGE 4
01

WHO WE ARE

Gaz Voda is a brand established to bring

innovation to monotony presentation and
tastes in the beverage industry with an
interactive and creative perspective. It
combines the beverage industry with
entertainment and niche offering and works
with a franchise system.

Overall, Gaz Voda is a Turkish company that

sells retro, handmade sodas. The company
offers a variety of flavors and a franchise
program that allows entrepreneurs to open
their own Gaz Voda stores.

PAGE 5
01
YOUR BRAND PURPOSE
WHAT?
Gaz Voda is a Turkish company that
sells retro, handmade soviet sodas.
The company was founded in 2018
and is headquartered in Istanbul.
Gaz Voda sodas are made with sugar
beet and fruit syrups. The sodas are
available in a variety of flavors such
as tarragon, berberis, pear and
grape.
The company also offers a franchise
program that allows entrepreneurs
to open their own Gaz Voda stores.
HOW?
Gaz Voda sodas are made with
natural ingredients and are free
of artificial sweeteners. This
appeals to health-conscious
consumers.
Gaz Voda sodas are sold in
retro-style conical glass
containers. This gives the sodas a
unique and appealing look also is
prepared in seconds in front of
the customers.
WHY?
Gaz Voda preserves Soviet-era
soda heritage with handmade,
authentic beverages. With
high-quality ingredients,
captivating packaging, and a
dedication to cultural heritage,
Gaz Voda offers a nostalgic and
elevated soda experience for
discerning consumers. By
combining tradition, quality,
and a touch of nostalgia, Gaz
Voda invites consumers to savor
a unique and memorable
soda-drinking journey.
PAGE 6
01

BRAND VALUES

Measy embodies elegance, with a refined and sophisticated brand

01 SOVIET RETRO STYLE identity that exudes timeless beauty and understated luxury.

Measy combines nostalgia with distinctive flavour. Inspired by

02 AUTHENTIC & INSPIRED timeless ingredients such as tarragon and duchess pear, our syrups
and purees offer an authentic and memorable beverage
experience.

Gaz Voda offers a personalized soda experience with a variety of

03 PERSONALIZED EXPERIENCE syrup flavors. The interactive process of spinning the conical glass
containers and mixing the syrup with cold soda adds engagement and
uniqueness to the soda-drinking journey.

PAGE 7
01

TONE OF VOICE Your brand's tone of voice reflects the character of your business in
both written and spoken communications. Ensure it's consistency
across all mediums to maintain a cohesive brand identity.

Playfull Serious

Casual Formal

Modern Traditional

Vibrant Muted

Spontaneous Careful

Accessible Exclusive

Youthful Mature

PAGE 8
01

BRAND KEYWORDS Here are a few words to showcase your brand personality. These
words best describe you and what you are about as a brand.

HE N T I C UNIQU
T E

RETR
AU
PLAYFULL N D M A D E
HA
S FRIENDLY
DE L I C I O U

O
PAGE 9
 Logo Overview 11
Primary Logo
Unrvealing The Logo 12
Secondary
Primary Logo
Logo 13
Submark & Logo
Secondary Favicon 14
Correct Logo
Submark & Favicon
Usage 15
Logo Misuse
Correct Logo Usage 16
Logo Misuse 17

02 THE
THE
LOGOS
LOGOS
PAGE 10
02
PRIMARY LOGO SECONDARY LOGO
The primary logo serves as the Your secondary logo
key representation of your brand. is also known as an
All other brand logos are derived alternate logo.
from this primary logo design.

SUBMARK FAVICON
Submark logos are simple, This is the simple
small, but indentiflable. form of the logo.

andmade sod
h a

da
made so

han
dmade s
nd
ha

oda
ha a
ndmade sod
PAGE 11
02

UNRAVELING
THE LOGO
This icon depicts a universe of
conical glass containers, filled with
syrup, with small gas planets
orbiting
It is derived from the word around them. It symbolizes the
'gaz voda,' a widely used essence of Gaz Voda's soda-making
abbreviation in Russian that process and the unique flavors
translates to carbonated contained within.
water. The logo remains
unchanged, keeping its
original form and meaning
intact.

The handmade soda slogan serves as a powerful emphasis on the core concept.

PAGE 12
02

PRIMARY LOGO
A primary logo is the main logo used to
represent your brand. All other brand logos
stem from this primary logo design. Your
primary logo design needs a lots of space
because of its intricacies and size. Use your
main logo in places where it has plenty of
room to breathe and isn’t restricted by
space.

We have designed a logo that is classic. But

at the same time it has an elegance to it. It
will definitely stand out from the
competitors.

Placements: MINIMUM SIZE

The primary logo will be used in most Those are the
of your design assets. When the logo minimum sizes for your
is needed in a smaller scenerio please logos. Please ensure
use without handmade soda and that it is legible at all
conical glass icon. the times. 200px - 70mm 125px - 50mm
PAGE 13
02

SECONDARY LOGO
Your secondary logo is also known as an
alternate logo. We made the decision to
arrange the logo in a horizontal orientation.
This adjustment allowed us to increase the
size of the icon and create more breathing
room for the typography, resulting in a more
balanced and visually appealing design.

By prioritizing the icon and scaling it up, we

aimed to create a more memorable and
visually striking logo that better represents
the brand.

MINIMUM SIZE
Placements:
Those are the
minimum sizes for your The secondary logo is designed
logos. Please ensure specifically for horizontal usage,
that it is legible at all 200px - 70mm 125px - 50mm providing more flexibility in
the times. various design layouts.

PAGE 14
02

SUBMARK FAVICON
andmade sod
h a
Submark logos are simple, A favicon is usually your

da
small but recognisable logo down to it’s

made so

han
brand designs. Submarks simpliest form and used

dmade s
fit into tight spaces where mainly as the title icon
the larger logo variations next to your web address.

nd
would not work. We have The bear icon with the

ha

o
wrapped the logo icon filled colour will stand

da
with a slogan and filled alone as a favicon.
ha da
ndmade so
the conical glass icon with
colour.

MINIMUM SIZE
Placements: ha
ndmade sod
a

a
ndmade sod

han
These logos can be used in smaller Those are the

dmade s
spaces, so if you are struggling for minimum sizes for your

ha

od
a
a

logos. Please ensure

ha

space, the favicon will work best.

ndmade sod

Social media and stickers work that it is legible at all

great with both. the times. 125px - 50mm 70px - 25mm

PAGE 15
CORRECT
LOGO
USAGE

PAGE 16
02

LOGO MISUSE These are the common logo misuse. To ensure consistency throughout
your brand please make sure that you do no use the logo in below
variations.

DO NOT use unproved DO NOT outline DO NOT reproduse the logo DO NOT change the
colour formats the logo with poor quality orientation of the logo

DO NOT change the DO NOT add a drop DO NOT distort or DO NOT resize individual
transparency of the logo shadow or outer glow stretch the logo elements of the logo

PAGE 17
 Colour Palatte 19
Secondary Shades 20
Colour Pairings 22

03 THE
COLOURS
PAGE 18
03

RETROFIRE BERBERIS TARRAGON CHOCOLATE

#BC2128 #CC212A #208520 #211517
R 188 G 33 B 40 R 188 G 33 B 40 R 32 G 133 B 32 R 33 G 21 B 23
C 0% M 61% Y 58% K 26% C 0% M 61% Y 58% K 26% C 40% M 0% Y 40% K 48% C 0% M 5% Y 4% K 87%

Here are your brand

colours. (RGB) The
consistent use of colour
is essential to an
effective brand
identity.

LINEN RETRO WHITE CREAM SODA LEMONATE

#FFF0E3 #E8D8BF #DDC7A7 #E7A832
R 255 G 240 B 227 R 232 G 216 B 191 R 221 G 199 B 167 R 231 G 168 B 50
C 0% M 6% Y 11% K 0% C 0% M 6% Y 16% K 9% C 0% M 9% Y 21% K 13% C 0% M 25% Y 71% K 9%
PAGE 19
03

PRIMARY Our brand should always try to use the pure brand colours, but if
this isn't possible, there are a variety of shades below that can be

LOGO COLORS used instead.

RETROFIRE
#BC2128

BERBERIS
#CC212A

LINEN
#FFF0E3

PAGE 20
03

SECONDARY Our brand should always try to use the pure brand colours, but if
this isn't possible, there are a variety of shades below that can be

SHADES used instead.

#5EA842 #E2424D #F9E6CD #FFC23B

TARRAGON RETROFIRE CREAM SODA LEMONATE

#034703 #89101B #AD9A80 #CC8215

PAGE 21
03

COLOUR Here your colour pairing flowers. The large central circle represents your base
colour, while the surrounding smaller circles show complementary colours that

PAIRINGS work in harmony with it. Please only use these pairs as they work the best
together and allow for everything to be easily legible.

PAGE 22
03

COLOUR Here your colour pairings. Please only use these pairs as they
work the best together and allow for everything to be easily

PAIRINGS legible.

PAGE 23
 Typography Overview 25
Primary Typeface 26
Secondary Typeface 27
Accent Typeface 28
Typography Hierarchy 29

04 TYPOGRAPHY PAGE 24
04

TYPOGRAPHY OVERVIEW
These are the typography choices we have used to match your
brand assets. Fascinate is used for headlines. Ubuntu Medium is
used for body copy and Lobster is used for accents.

Headings Body Copy Accents

Aa Aa Aa
Fascinate Regular
Aa Bb Cc Çç Dd Ee Ff Gg Ğğ Hh Iı İi Jj Kk Ll Mm
Ubuntu Medium Regular
Aa Bb Cc Çç Dd Ee Ff Gg Ğğ Hh Iı İi Jj Kk Ll Mm
Lobster Regular
Aa Bb Cc Çç Dd Ee Ff Gg Ğğ Hh Iı İi Jj Kk Ll Mm
Nn Oo Öö Pp Qq Rr Ss Şş Tt Uu Üü Vv Ww Xx Yy Zz Nn Oo Öö Pp Qq Rr Ss Şş Tt Uu Üü Vv Ww Xx Yy Zz Nn Oo Öö Pp Qq Rr Ss Şş Tt Uu Üü Vv Ww Xx Yy Zz
1234567890!@$#%*&? 1234567890!@$#%*&? 1234567890!@$#%*&?

PAGE 25
04

PRIMARY
A B C Ç D E F G Ğ H I İ J K
TYPEFACE
L M N O Ö P Q R S Ş T U Ü V
Your primary typeface is Fascinate, available
for download from Google Fonts. This bold W X Y Z a b c ç d e f g ğ h
and fun font will be used for headings,
creating a strong and visually appealing
typography that complements the rest of ı i j k l m n o ö p q r s ş
your brand identity.
t u ü v w x y z 1 2 3 4 5 6

7 8 9 0 . , / ? [ ] “ & @

FASCINATE - REGULAR
AaBbCcDd
PAGE 26
04

SECONDARY
A B C Ç D E F G Ğ H I İ J K L
TYPEFACE
M N O Ö P Q R S Ş T U Ü V W
Ubuntu Medium is your secondary typeface.
This will be used mainly for body copy as it is X Y Z a b c ç d e f g ğ h ı i
easier to read in larger volumes of text. This
can be downloaded from Google Fonts. We
have shown the whole font family below, but j k l m n o ö p q r s ş t u ü
we suggest to mainly use the ones
highlighted.
v w x y z 1 2 3 4 5 6 7 8 9 0

. , / ? [ ] “ & @
ADOBE CASLON PRO FAMILY
UBUNTU LIGHT

UBUNTU MEDIUM
UBUNTU BOLD
UBUNTU LIGHT ITALIC
UBUNTU REGULAR UBUNTU REGULAR ITALIC
UBUNTU MEDIUM ITALIC
UBUNTU BOLD ITALIC
AaBbCcDd
PAGE 27
04

ACCENT TYPEFACE Both Janda Manatee Solid and Lobster Regular will be used
mainly for accents. Janda Manatee Solid can be purchased from
dafont.com and Lobster can be downloaded from Google Fonts.

JANDA MANATEE SOLID LOBSTER REGULAR

A B C Ç D E F G Ğ H I İ J K L M A B C Ç D E F G Ğ H I İ J K L M N O

N O Ö P Q R S Ş T U Ü V W X Y Z Ö P Q R S Ş T U Ü V W X Y Z a b c

a b c ç d e f g ğ h ı i j k l m n o ç d e f g ğ h ı i j k l m n o ö p q r s

ö p q r s ş t u ü v w x y z 1 2 3 ş t u ü v w x y z 1 2 3 4 5 6 7 8 9 0

4 5 6 7 8 9 0 . , / ? [ ] “ & @ . , / ? [ ] “ & @

AaBbCcDd AaBbCcDd
PAGE 28
04

TYPOGRAPHY HIERARCHY
HEADLINES
Fascinate Regular works particularly well when used
in Uppercase. LOREM IPSUM
DOLOR SIT AMET
ACCENTS Lorem Ipsum Dolor Sit Amet
You can emphasise a particular word or phrase by
using Lobster Regular in a small font as shown in here.
Lorem ipsum dolor sit amet, consectetur
adipiscing elit. Nulla lacus massa, fringilla eget
BODY COPY felis vitae, feugiat dictum nunc. Sed gravida
augue eros, eu porta sem euismod ac. Etiam
Ubuntu Medium is used for the body copy. I have euismod magna nisi, at aliquam justo
used with tracking of 10 and an auto leading it venenatis nec.
allows to be legible.

BUTTONS
For buttons you can use either of your accents
fonts. I have used Janda Manatee Solid Regular Click Here
here.

PAGE 29
 Brand Marks 31
Icons / Illustrations 32
Brand Pattern 33

05 BRAND
ELEMENTS
PAGE 30
05

DA
D E SO
N DMA
BRAND MARKS
HA
I have created a series of brand marks to
accompany your brand assets. Using your
accent fonts i have used some words and
phareses to create them striking and bold
graphics.

PAGE 31
05

BRAND ICONS For your brand illustrations I have created plastic cup and conical syrup container based
illustrations paired with graphics showing your services. You have the choice between
two styles: simplified and colorful. These illustrations are not only fun and creative, but
they also have the ability to make your brand truly stand out.brand pop.

Simplified

PAGE 32
05

BRAND ILLUSTRATIONS For your brand illustrations I have created mobile retro cart, conical syrup
containers, soda machine, tap and holders based illustrations paired with
graphics showing your franchise services.

Tap Syrup Containers

Empty
Holders Syrup Container Soda Machine
05

BRAND PATTERN
All of your brand assets can be used to create a dinamic
brand pattern.

PAGE 33
06 DIRECTION
PHOTOGRAPHIC

PAGE 34
Here is an example of photography that
can be paired with your brand. These
were taken from Pexels, Freepik and
Pinterest. Having your own brand
photoshoot will always work so well to
capture your brand identity.

PAGE 35
 Social Media Overview 37
Feed Templates 38
Story Templates 39
Highlight Covers 40

07 SOCIAL
MEDIA
PAGE 36
07

SOCIAL MEDIA 120

Post
10k
Followers
800
Following

OVERVIEW
Gaz Voda Tr
Soda dreams come to life!
Step into our world of handmade flavors and retro vibes.
Here is an overview of your social media. By
using all of your brand assets it allows for a Following Message Email

cohesive brand identity throughout all of

desing mediums.
APPLY

PAGE 37
07

IG FEED TEMPLATES Here is an example of your feed templates. I have

created templates to show of your work, your
services and what you do. These will be provided in
editable format.

PAGE 38
07

IG STORY
TEMPLATES
Here are examples oof your story templates.
I have created templates to show of your
work, your services and what you do. These
will be provided in an editable format. I have
used bold colours and niche fonts to make
your social media pop and stand out.

PAGE 39
07

HIGHLIGHT COVERS Highlight Covers are a great way to brand your Instagram
page and make it stand out. I used your brand icons and
colours to make them unique on your feed.

HAND
MADE
APPLY SODA

PAGE 40
08 BRAND
IN USE
PAGE 41
PAGE 42
PAGE 43
PAGE 44
PAGE 45
 ndmade sod
ha a
a
ndmade sod

han
dmade
a

s
h

oda
ha a
ndmade sod

PAGE 46
 EMAIL ME
hazalmiyor@gmail.com

THANK FOLLOW ME
@hazalmiyor

YOU!
Feel free to email or message me
with any questions you may have.
VISIT MY WEBSITE
coming soon

I look forward to hearing from

you soon!