Portfolio Zou 2022

2022
We are ZOU, a creative communication

studio based in Jakarta.
ZOU welcomes the disruptive nature of

media and responds to the dynamic and
rapidly changing industry by bringing
together forward-looking strategies and
sharp design for our clients and their audience.
List of Services
At our core, ZOU helps brands map
their distinctions and position in
the market for greater longevity.
ZOU unfolds brands’ potentials by

sharpening and expanding their world
through compelling storytelling.
ZOU connects brands with partners and key

figures through a range of amplification strategies
to build a stronger connection with their audience.
Brands We’ve Worked With
ZOU PORTFOLIO 2022 9
MYRIS
Myris is the parent company of a number
of subsidiaries in the fields of interiors,
architecture, retail, fashion, homewares
and accessories, music, film and textiles.
Taking into consideration their idea of
creative manifestation that adopts the
essence of nature to render ideas into
objects, we implemented a concept
inspired by our ecosystem and the Wabi
Sabi principle of traditional Japanese
aesthetics for Myris’ branding. Thus,
embracing imperfection and using
nature’s colours in our design.
Rumah Segi
Rumah Segi is a concept space that resides in West Jakarta.
Once the family home of established architect Duwe Adiningrat,
the hexagonal building now serves multiple purposes that can
be adapted according to the patron’s needs. It boasts a distinctive
structure that serves as our inspiration for Rumah Segi’s logo,
which we then adapted to other parts of their branding, from
collaterals to signages that make for its environmental design.
Jakarta Coffee Manual 2017

In 2017, Manual Jakarta published their first ever print issue along with their fourth Jakarta Coffee Manual, the publication’s biannual ode to the rising coffee
culture in Jakarta that features numerous coffee shops across the city. They were launched together as a way to gauge the readers’ interest in the print issue,
with Manual Jakarta having been an almost solely online publication up to that point. Being under the same umbrella company, we have been trusted to
execute the editorial design of both projects as well as the ones before and after them.
Seminyak Design Week

“Where’s Wayan?” is an illustrated poster design that we did for the Designers’ Response exhibition
of Seminyak Design Week 2018. Made as a localized reinterpretation of the famous “Where’s
Waldo?”, the artwork is our way of responding to the theme of “Seminyak as a melting pot”.
CITIBANK INDONESIA
#BringMoreHome
This campaign was made for the Garuda Indonesia Citi Credit Card (GICC) to promote its extra 20kg baggage benefit.
We communicated it through three different content formats; typographic posters with straightforward messages,
photography, and illustrations.
ARA
Looking to appeal to the younger audience through Instagram, ARA Jakarta approached us to execute their page’s content
strategy. So we went with a mood board style for the feed’s visuals, focusing on high-quality photographs of their store and
products while also incorporating other elements like illustrations and videos for variety. Beyond that, our attention went to
their story, as we made interactive content such as monthly lucky items and how-tos.
To strengthen the bond between ARA and their community, we introduced #FriendsofARA as an online activation. Through it,
we highlighted ARA’s loyal customers and collaborators along with their ARA pieces, thus promoting them to potential patrons.
Kayu Kayu Restaurant
Kayu Kayu is a family-friendly restaurant that focuses on bringing people closer to nature.
At that time, through photography and videography, we’re highlighting their homy yet
elevated Indonesian dishes as well as their unique indoor garden ambience.
DIAMOND INDONESIA
Diamond Indonesia is a household name in the F&B sphere. When they entrusted us with the task to showcase their three
core products, we decided to go with a lighthearted mood that suits the brand’s colours, which we accomplished through our
photography and design works. On top of that, we also worked with them in the execution of the Diamond Moms Community,
an event where mothers can exchange ideas and feedback to help Diamond grow.
ORVIA
ORVIA believes in appreciating the little things as a celebration of life and
to share happiness through gelato that everyone can enjoy. By that, we share
ORVIA’s story and products through storytelling and emotional content.
We photographs every story behind the flavor and share it with everyone.
Herbana
Herbana is an all-natural brand offering a wide range of herbal
products aimed to make a healthy and balanced lifestyle
Effortlessly Possible. Through Herbana vision we create and
represent nature and herbs through educational content,
campaign activity and community.
HERBAMOJO
Herbamojo is an all-natural herbal supplement from PT. Deltomed
Laboratories formulated especially to support male active lifestyle.
Herbamojo combined 7 key herbal ingredients that work optimally
to improve your focus, energy, immunity and performance. We
help Herbamojo visualized their mission in gaining awareness of
the importance of men’s health. We created several campaigns that
support men’s healthy lifestyle and endurance.
FLASH COFFEE
Flash Coffee has established it with their eye-catchy colourway, exclusive t-shirts, and — with our help — memes.
Frankly, it was one of the more challenging aspects of creating social media content for Flash Coffee, as we had to
make it feel organic even though it’s planned.
Bridges Eyewear was one of our fashion-based clients. With its mission to provide designer-quality
eyewear at an affordable price point, the brand mostly targets the youth market. Through our content
creation, Bridges Eyewear held various activation needs from photographs, videos, and campaigns.
Alongside, adapted from the previous logo, a refreshed version of the brand portrays a youthful tone
with bright color palettes and comical design elements.
The Social Club Indonesia is a job

marketplace for influencers in Indonesia
connecting with brands. Through a
branding project, we visualize an idea of
how it means to connect friends, brands,
and the community for collaboration –
building a symbiotic mutual relationship
in the business ecosystem.
Seek-a-Seek
2019
For Seek-A-Seek #2, we created an interactive booth as our
installation. By opting for this route and focusing on the point of view
of our designers, we gave something that the visitors of the graphic
design festival can relate to, as we presented the full reality of our
creative process--starting from inspirations and ideations to client
feedback and even rejected ideas.
Fred Perry:
SUBCULTURE LIVE
Subculture Live is an initiative from Fred Perry to support and bring British underground music culture onto the
global stage. When Subculture Live landed in Jakarta for a one-night-only event, we worked closely with the
brand in selecting talents, executing photoshoots, and building up the buzz for the main occasion.
Nusantara
Fashion
Festival
Nusantara Fashion Festival (NUFF) is the first and largest
online fashion event in Indonesia. Exhibiting the works of
more than 70 local designers, NUFF was held throughout
August of 2020 as a means to fire up the nation’s spirit in
its month of independence while helping small businesses
face the pandemic. For NUFF 2020, we were in charge of
the event’s social media and website content management.
We provided strategy, design, and copywriting works that
cover all there was to know regarding the event, starting from
highlighted fashion pieces to designer profiles.
Angkasa Architect
Angkasa Architects is an architecture firm established by Jefri Angkasa and Indri Sisilia
where we created a website design to visualize their projects.
KEMENPAREKFRAF
T-shirt design for Ministry of Tourism and Creative Economy
of the Republic of Indonesia’s (Kemenparekraf) end-of-year
gift among their internal members.
The main idea here is to combine several illustrations into

one, representing Indonesia’s diverse and united cultures.
Through the illustrations, we highlight various tourism themes,
which are: Diving, Ecotourism, Coffee, Heritage, Wellness, and
Sport. For the design style, we went with a vibrant palette and
dynamic illustrations, creating a welcoming charm that many
would relate to Indonesia’s tourism experience.
CITIBANK INDONESIA
What Youth Wants

This campaign was done in celebration of Youth Pledge Day and Heroes Day in Indonesia. We sat and talked with 12
young figures of diverse backgrounds who each have an inspiring contribution to the local industry. It was created in
the form of audiograms to allow the youth to share their experiences in their authentic voice.
ZOU PORTFOLIO 2021
2022 62
Herbana Herbana Experience is a campaign we kickstarted for Herbana as a way to
Experience
reach out to the community and spread the brand’s core idea that healthy
living can be effortlessly possible through offline events.
For its first execution, we did an event called Herbana Behind the Scenes,
where we took several KOLs on a trip to Central Java to get an insider look
into Herbana’s production process and the people behind it. The second
one was The Launch Party of Wellness Workbook. Herbana Wellness
Workbook is a planner that we helped devise as a guide for people
embarking on their wellness journey, containing helpful articles on the
topic written by chosen KOLs.
ZOU PORTFOLIO 2022
2021 64
ZOU PORTFOLIO 2022
2021 65
MINIMALTKET
MINIMALTKET is a passion project that we initiated to become a dynamic and collaborative space where one can shop for items designed
by local talents. Our love for humour is the biggest inspiration behind every collection, as we go all out with the puns with each release.
Just for
Fun(ds)
When the COVID-19 pandemic first hit the country,
we decided to help the government in handling the
crisis through our CSR project with MINIMALTKET,
Just for Fun(ds). It was executed in the form of an
open donation where everyone who contributes can
get a free digital portrait illustrated by our designers.
The initiative went on for three weeks, and we
successfully raised a total of IDR 10,999,999 to help
BNPB (Badan Nasional Penanggulangan Bencana) in
their fight against the pandemic.
www.wearezou.com
hello@wearezou.com
@wearezou

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2022

We are ZOU, a creative communication

ZOU welcomes the disruptive nature of

ZOU unfolds brands’ potentials by

ZOU connects brands with partners and key

Jakarta Coffee Manual 2017

Seminyak Design Week

Kayu Kayu Restaurant

The Social Club Indonesia is a job

The main idea here is to combine several illustrations into

What Youth Wants

Herbana Herbana Experience is a campaign we kickstarted for Herbana as a way to

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