SPOT SHOES TRADING

COMPANY PROFILE
W W W. S P OT S H O E S T R A D I N G . C O M
 Index
ABOUT US
OUR TIMELINE
OUR BRANDS
HOW WE WORK
CSR

01
ABOUT US
Our Story
The idea of a fashion lifestyle and utility-based product
and company was incepted in the year 2008. Working on
the same idea the company took shape in the year 2010, in
which the first true value and utility footwear brand SPOT
was created. Following the success of which the active
lifestyle brand PUCA was created in 2012.
The core-focus of the brands is to be fair to the customer
in masses who craved to own a brand that will cater to their
pockets and their style.
During the last 10 years we have expanded our business
across MENA region as well as in the Sub-continent.
Our annual production capacity is 2 million pairs. We follow
all local as well as international law obligations regarding
forced labor, non-discrimination, non-harassment, right of
association, fair wages & benefits, workers health & safety,
environment, etc.

02
 VISION
The world is changing around us. To sustain and
thrive as a responsible business in the future,
we must look ahead while understanding the
present and remembering the past. As a compa-
ny, we want to sustain our core-focus of being a
true value company, fulfilling the desires and
aspirations of the masses by providing them
with the product and services they deserve. We
want to evolve keeping innovation and creativi-
ty at the center of our structure to improve our
competitive standing.

WE CHALLENGE TO BE NEW!

03
MISSION
Creating for many, creating for less – We focus
on the masses aspirations and desires to have
TRUE VALUE footwear.
Create to thrive and innovate to survive – In this
modern world we understand the need to keep
innovating and creating to move towards the
future.
One world - One community – We believe the
whole world is ours and we are for the whole
world. Hence as a constant measure, we ensure
fair trade and sustainable environmental norms
to be upheld.

BRINGING INSPIRING LIFESTYLE TO

THE WORLD!
04
 VALUES
PASSION-DRIVEN: We just don’t make footwear we
LOVE/ADORE footwear. We are mostly interested in solving
customer problems by innovating and finding better solu-
tions for their issues.
UNIQUE CULTURE: We have created an enriched work envi-
ronment that enhances an employee with both personal
and professional development.
INTEGRITY: We are committed to fairness in both how we
create a product and how we provide our services. We deliv-
er TRUE VALUE so that the masses can attain their desires
and aspirations.
RESPONSIBLE: We as a company are responsible for our be-
havior and our sphere of influence. Hence, we make sure
that we drive our business to provide positivity and create
an ONENESS amongst all our touchpoints.

05
OUR TEAM
We are a bunch of professionals with a great mix of experience and creativity. As a company, we
take pride in keeping long term association with our team members. Hence, having almost a per-
fect record of retaining most of the employees who have worked with us over the last decade. We
nurture our team as our family as we believe in collective growth.

ALL FOR ONE AND ONE FOR ALL!

06
 OUR TIMELINE

S.S.T. WAS FOUNDED,

SPOT WAS LAUNCHED EXPANDED TO M.E.N.A R&D VIETNAM STARTED

2010

2014

2018
450 thousand puca accessories
planning & execution pairs sold launched

Kaido distribution 750 thousend 1.25 million pairs

attained pairs sold sold
2008

2012

2016

2020
IDEA INCEPTION PUCA WAS LAUNCHED WEBSITE LAUNCHED LAUNCHED IN INDIA

07
OUR PRESENCE

08
 BRANDS
Spot Shoes Trading manages a diversified portfolio of brands namely Puca, Spot, Kaido
and markets them globally. Our operational expertise, dedicated teams, and commit-
ment to each brand's differentiated market positioning allow us to gain market share
and expand our reach globally.

09
 LIVE ACTIVELY IN STYLE
Puca is labelled to spread an inspiring lifestyle that reflects
a culture of passion and quality, and you wear as a fashion
statement. It elevates you to the next level of an active life-
style. Puca is where quality and comfort becomes affordable.
It offers products in different categories, including shoes,
sandals, slip-on, & flip-flops. PUCA believes in bringing
continuous innovation and improvement in its products
and add value to your lifestyle.

10
 MAKING YOU WEAR
YOUR ATTITUDE, DAILY.
A perfect mix of trendy and traditional designs, Spot brings
a fresh perspective to stylish, supportive footwear. Spot
realizes the ever-increasing demand in the market for con-
siderably priced lifestyle sandals. The core of the brand
has evolved into a reflection of traditional culture while
remaining true to the contemporary style.

11
 FASHIONABLE, YET COMFORTABLE
DESIGNS FOR ALL AGE GROUPS
Kaido is an international brand which is globally available
and famous for its extremely aggressive design and quality.
Kaido focuses on providing style and comfort with a
unique touch at considerable pricing. Kaido products are
made for today’s young and energetic “STREET-SAVVY”
youth.

12
 HOW WE WORK

13
RESEARCH & DEVELOPMENT
Spot Shoes has multiple in-house R&D team which are placed around the world to provide cus-
tomers with products as per their demands and current market trends.
The R&D department is equipped with the latest machines and modern footwear construction
methods to create innovative footwear at the optimal cost.
The R&D department consists of well trained and experienced industry professionals.
All of who are in-line with the companies aspirations to deliver the best to the world.

14
 PRODUCTION PROCESS DESIGN DEVELOPMENT

We follow a standard quality-controlled production

DESIGN CONFIRMATIOM
process involving the latest up-to-date machinery
SAMPLE PRODUCTION
and experienced workers to deliver the best output.
The equipment’s undergo frequent updates to stay
SAMPLE CONFIRMATION
ahead of the ever-changing trends and technologies
in the footwear industry. The R&D department works
MAERIAL CONFIRMATION
in loop with the production facility to frequently
check whether the outputs are up to par. There are
MASS PRODUCTION PLAN
frequent quality control checks for the input (raw
materials) as well as the final product. These are
PRODUCTION INSPECTION
very necessary to maintain the high-quality stan-
dards offered at Spot Shoes Trading.
SHIPMENT INSPECTION

DELIVERY TO DESTINATION

DELIVERY TO RETAIL STORE

15
SALES AND MARKETING
The world of communication technology is variable, when it comes to the mediums through which
brands promote themselves. We keep ourselves updated and at the forefront of adapting to new
technologies and platforms. We use a mix of above and below the line marketing to target most of
the target audience, creating a complex integrated approach. We compete in a multi-channel and
omnichannel ecosystem. We have a presence in a variety of marketing channels encompassing
social media, print, in-store, and outdoor marketing.

16
 PRODUCT SALES

Flipflops Sneakers
15% 37%

Sandals
18%

Sports shoes
11%
Casual shoes
19%

17
CORPORATE SOCIAL RESPONSIBILITY (CSR)
CSR is an evolving business practice that incorporates sustainable development into a company's
business model. It has a positive impact on socio-economic and environmental factors. At Spot
Shoes Trading we believe that CSR can positively impact the business environment by improving
the standards of living globally while building our brands. So, over the past one decade, we have
been contributing our share to the society. As per our commitment towards creating and promoting
an active lifestyle for all, we founded Púca-pro tennis academy to nurture budding young players
with a passion for tennis, Vaas Victoria Cricket Academy for the overall development of the young
cricketer, A few tournaments are periodically conducted for National basketball inter-school cham-
pionship as well as a football tournament and many other activities encouraging the youth to stay
fit and active. Further to our commitment towards the global environment we made it a practice to
plant trees periodically to make sure that the future is also as green and healthy as our past.

17
Thank You