ADIDAS

WHO IS IT FOR THE PRODUCT

Our project is to introduce our new collection of masculine and feminine footwear.

Adidas is dedicated to marketing your shoes across the country, for men, women,
girls, and children.

CHARACTERISTICS OF THE PRODUCT

Our company Adidas, is characterized as a market leader and highlights from the
others by the quality of its products. Mainmind Our product is characterized by its
comfort innovation, style and quantity of designs.
Adidas is a company that likes to show off and always shine as it has great variety
and quantity of designs.

PRICE

Our product has different prices as it becomes accessible for all who want to look
and innovate with our styles, and for ease of many people we have layaway.

CUSTOMER NEEDS

Our new product is mainly based on the satisfaction of our customers, so we

created Tennis that this does not necessarily designed for athletes, but is an
athletic shoe for any person, enabling him to feel that he is a good athlete, this idea
emphasizes the feeling of passion for the sport. The new product is based on
comfort, presentation and quality.

SOCIAL IMPACT

We can say that Adidas is a globally recognized company, however, few or many
people are far from knowing that it is a socially responsible company and we do not
consider all that is behind the company. ADIDAS not only has focused on growth,
but has also been devoted to develop their own methods and guidelines that help
to take into account economic, social, environmental and cultural factors that make
it a responsible company in business and thanks to the hard work that workers
perform to include each and every one of the important points that add value to
each person who is part of the company.
ENVIRONMENTAL IMPACT

"Implementing environmental performance across our value chain is an important

to provide long-term sustainable operations step. At the same time, our
Environmental Strategy creates a sustainable platform for future improvements and
innovations and is therefore essential for the success of our business. "
The Environmental Strategy is the company's commitment regarding the use of
40% more cotton in 2015 and 100% in 2018. Our company co-founded the Better
Cotton Initiative which aims to improve the environmental impact on the cotton
industry. Our main goal is to reduce water consumption and pesticide use in cotton
cultivation.