CORPORATE SOCIAL

RESPONSIBILITY
Business Ethics Presentation
 WHAT IS CSR ?
Corporate social responsibility (CSR) is a self-regulating business model that
helps a company be socially accountable to itself, its stakeholders, and the public.

By practicing corporate social responsibility, also called corporate citizenship,

companies can be conscious of the kind of impact they are having on all aspects of
society, including economic, social, and environmental.

 ISO 26000

 CSR & India

 TYPES OF CSR:

 Human rights responsibility (Ethical Responsibility)

 Philanthropic responsibility
 Environmental responsibility
 Economic responsibility
 NEEDS FOR CSR:

 License to operate.
 Attract and retain employees.
 Communities as suppliers.
 Attract and retain investors.
 Enhanced relationship with government and other stake holders.
DIMENSIONS
OF CSR
 INTERNAL
DIMENSIONS
 EXTERNAL
DIMENSIONS
PHASES OF CSR:
EMERGING
TRENDS
 ISSUES AND CHALLENGES:
 Lack of awareness of general public in CSR activities.
 Need to build local capacities.
 Issues of transparency.
 Non availability of well organized and non governmental organizations.
 Visibility factor.
 Non availability of CSR guidelines.
 Duplication of CSR activities.
 CASE
STUDY

ADIDAS
 Adidas is a 70 year old German multinational corporation and it manufactures
over 400 million pairs of shoes every year.
 Parley is a space where people come together to raise awareness for beauty and
fragility of oceans and take up projects that could end their destruction.
 In 2015 adidas partnered with parley. Their main goal was to turn marine
pollution into sportswear.
 Build a unique retail activation for the launch of Adidas Parley shoes, which
saves approximately 11 plastic bottles from reaching our oceans
when recycled into a pair of trainers.
 Built a vending machine to dispose bottles to recycle them and later use them
for making shoes.
 CASE
STUDY

COCA COLA

•Coca Cola is a multinational beverage manufacturer which entered India

in the 1950’s

•Coca-Cola launched its sustainability framework Live Positively

embedded in the system at all levels, from production and packaging to
distribution.

•The company’s CSR policy Live Positively establishes seven core areas
where the company sets itself measurable goals to improve the business’
sustainability practices.
 REFERENCES:
 https://www.marketingmag.com.au/news-c/news-adidas-ultraboost/
 https://youtu.be/pJBRqespiOA
 https://youtu.be/qiGGitns2Mw
 https://www.parley.tv/updates/2017/10/12/adidas-originals-x-parley
 https://www.investopedia.com/ask/answers/011215/what-are-top-trends-corporate-social-responsibili
ty.asp
 https://everfi.com/blog/community-engagement/corporate-social-responsibility-trends/
 https://www.investopedia.com/terms/c/corp-social-responsibility.asp
 https://www.transparenthands.org/different-types-of-corporate-social-responsibility-csr/
 https://indiacsr.in/csr-rbl-bank-sponsors-the-installation-of-being-swachh/
 https://thecsrjournal.in/csr-news-bmw-india-foundation-corporate-social-responsibility/
 PRESENTED BY:

 DEV AMLANI- 02
 DHAIRYA DOSHI- 12
 NIYUDH PANCHAL- 38
 HRITHIK PANCHAL- 39
 SHUBHAM PARAB- 40
 JIMIT SHAH- 46