W.O.

H FOOTWEAR

Prepared By :
Lion Wale
Obisesan
House(LEMON)
TABLE OF
CONTENTS

ABOUT COMPANY

EXECUTIVE SUMMARY

VISION AND MISSION

MARKET TARGET

PRODUCT AND SERVICES

PRICING

MARKETING STRATEGY

ESTIMATED COSTS

OPPORTUNITIES TO PATNER

MEET OUR TEAM

CONCLUSION
ABOUT
COMPANY
INTRODUCTION
Wale Obisesan House Production is a
footwear business that primarily deals in the
production and sale of high-quality shoes for
both adults and children. Our vision is to
become the leading provider of stylish,
comfortable and affordable shoes for every
individual. We believe in challenging the
traditional norms of footwear by offering
excellent products that are both innovative
and sustainable to the environment
 EXECUTIVE
SUMMARY
Wale Obisesan House Production is a
footwear business that primarily deals in
the production and sale of high-quality
shoes for both adults and children. Our
vision is to become the leading provider
of stylish, comfortable and affordable
shoes for every individual. We believe in
challenging the traditional norms of
footwear by offering excellent products
that are both innovative and sustainable
to the environment.
 VISION AND
MISSION
VISION
To be the leading brand of
footwear that inspires and
empowers individuals to be
unique and confidently
express themselves, while
maintaining sustainability
and ethical practices.
MISSION
Our mission is to design
and produce high-quality
footwear that combines
style, comfort, and
functionality to cater to
the diverse needs of our
consumers
 MARKET
TARGET
Our target market is young adults,
children, and middle-aged individuals
looking for stylish and affordable
footwear. With W.O.H Production,
customers can expect quality
craftsmanship in every pair of footwear we
produce.
 PRODUCT &
SERVICES
Products and Services:
WOH Production specializes in producing
different types of shoes, such as sandals,
sneakers, and boots, among others. Our
production process focuses on
incorporating the latest trends with
customer needs and desires, ensuring that
our products meet the changing market's
preferences. We also provide
customization services whereby the
customer can place custom orders for
shoes to their specifications, including
size, shape or design.
 PRICING

Our pricing strategy is customer-focused,

whereby we offer affordable prices;
however, we do not compromise on
quality. We understand that purchasing
high-quality shoes can be a significant
expense, which is why we offer affordable
prices, ensuring that every customer can
get their favourite pair of stylish and
comfortable shoes.
MARKETING
STRATEGY
Marketing Strategy
To increase our market reach and attract more
customers, we will run several marketing campaigns.
Our marketing strategy will comprise of:
• Creating a social media presence on different
platforms and bringing awareness of our brand and
products.
• Launching promotions and discounts to target
potential customers and encourage sales.
• Creating partnerships with reputable fashion bloggers
and influencers to increase our brand exposure.
• Engaging in local events, fashion shows or exhibitions
to showcase our products and create awareness of our
brand.
 ESTIMATED
COSTS

S/N Tools Cost

Industrial
1 210,000
sewing Machine

Filling Machine
2 2pc @50,000 100,000
each

Furniture &
3 120,000
Fittings

4 Tools 55,000

Rent
5 120,000
per annum

Logistics and
6 80,000
miscellaneous

Total 685,000
 ESTIMATED
REVENUE
The current cost per unit of an handmade footwear ranges 5,000 to
15000 in Nigeria depends on the kind of footwear you want

using a 7000 footwear for example

we projected to at least sell a pair of footwear in a day excluding sat
and sun

therefore 7000*260 =1,820,000

the above estimated illustration indicates that in a year the business

will be making profit. Hence this type of business is viable
OPPORTUNITIES TO
PATNERS
We would like to extend a
partnership invitation to your
company . We believe that our
business can help expand your
customer base while providing
quality, stylish and affordable
footwear. As a partner, we can
customize designs to suit your
company’s branding or offer
custom discounts for orders made
in bulk
 MEET OUR
TEAM

AKOREDE

W.O.H TEAM ADEJOKE

THANK
YOU
Contact us:
+2348062086487

WOHFOOTWEAR@Gmail.com