THE SHOES MADIFASE

NAME OF COMPANY
We have chosen for our sports footwear enterprise the following name "THE shoe
MADIFASE" the word MADIFASE comes from the first two letters of each member
of this group, for the color of the logo we chose blue since it transmits
professionalism in each project that we have, the seriousness with our clients,
integrity of each of us with our work and thus not affect the interests of other
individuals.

MISSION
The mission of our company THE SHOES MADIFASE is to produce and market

sports shoes with exclusive designs in the market, meeting the standards and

needs of our customers. We have established an illustration that supports our team

members so that they can provide exceptional service to our customers so that

they feel satisfied not only with our products. We are committed to strengthening

our brand and products to improve our position in the market.

VISION
Our vision is to be a profitable and efficient company to obtain sports shoes that

are desired by our clients at a national and international level and to become a

brand recognized for the good quality of its product.

 METAS
SHORT TERM GOALS

ACQUISITION OF MACHINERY:

- We will obtain the necessary machines to operate in the development of the sports

shoes to obtain an excellent product.

RECRUITMENT:

- We are going to acquire a trained staff that allows the acceptance of the product.

ESTABLISHMENT:

- Have our location located in a commercial place where customers purchase the

product.

MEDIUM TERM GOALS:

EXPAND TRADE:

- We will make a development of our business to get more profit.

DABBLE:

- We choose to innovate in novel shoes and greater design to what the client needs.

STAFF EXPANSION:

- Have more staff for customer service

LONG-TERM GOALS:

- Establish ourselves in the national market.

- Have more points of sale to expand our product.

- Be recognized for quality and design.

- Differentiate us from other companies in the same industry.

- keeping our fixed customers and capturing even more.

 COMPETITORS
DIRECT COMPETITORS

Our research study led us to our

We have direct competition from the Walon company. This company is concerned

with giving each client a good quality product, just as the medifase gives the client

the security of having exclusive quality and design.

INDIRECT COMPETITOR:

On the other hand, we carry out an analysis around our

Indirect competition we have the cat brand that offers shoes with a different type of

quality and another use. This company is concerned with giving each client

comfortable shoes and with greater support for these places, unlike the medifase.
 SWOT ANALYSIS:

STRENGTHS:

- We have qualified personnel to carry out the distribution of our shoes.

- Excellent relationship with quality and price.

- Diversity of shoe designs between ladies and gentlemen.

WEAKNESSES:

- Not having a marketing strategy for the sale of our products.

- Stock problems.

- High financial expenses.

- Not having a good infrastructure.

OPPORTUNITIES:

- High prices of the competition in the same category.

- Direct consumption strategy.

- Being able to focus on more sports products, not just footwear.

THREAT:

- Most competitive shoe companies.

- Aggressive advertising by other companies.

- Other companies counterfeit our product.

- That other companies have better positioning.

 PEST ANALYSIS

POLITICAL FACTOR

- Hyperinflation and currency fluctuations

- stagnation of the country's economy

- Difficulty for foreign trade

ECONOMIC FACTOR

- Interest rate increase

- Costs of raw materials needed for production

- more employment opportunities by manufacturing companies

SOCIAL FACTOR

- Cultural influences of the time; that society imposes a type of shoe to play

- That the products are directed sector b

TECHNOLOGICAL FACTOR:

- New manufacturing processes with much more technology

- Not having good technology to promote our products

 MARKETING OBJECTIVES
IMMEDIATE OBJECTIVE:

CUSTOMER ACQUISITION:

- Publish our products in the right places, where they want to buy sports

products and that way, we will reach them.

DISCOUNTS AND PROMOTIONS:

- For the first purchase at the opening, you will get 10% considering that it

does not affect our profits from The Shoes Madifase store.

ADVERTISEMENTS:

- We will offer all citizens in general quality footwear, with a wide range of

models and designs at the best prices on the market.

SHORT-TERM OBJECTIVE:

- Offer careful attention and have affordable prices, achieving customer loyalty

for The Shoes Madifase store.

- Increase production and market a product of excellent quality and thus

increase our list of clients.

- Position the brand as a symbol of high design and status.

LONG-TERM GOAL:

- Being a company aimed at complying with the requirements of the business

policies and laws that govern the market in which The Shoes Madifase Store
operates. With that Become one of the main footwear marketers within the city,
being recognized for the quality of products it offers and for the treatment provided
to its customers.

- Begin to form bases to be able to become a multinational company.

- Open new points of sale in different parts of the country.
 MARKETING STRATEGIES

in marketing strategies we have used the 4p's

PRODUCT:

The shoes madiphase as an essential product are good quality sports shoes, from

the point of view of comfort when walking and running, it is a product that provides

and ensures optimal performance for certain sports disciplines. Our goal is to be

able to grow as a company and as a shoe brand to be recognized worldwide,

providing good quality to our customers .

PROMOTION:

Another of the main functions is to have a lot of publicity and promotion.

All the promotion and publicity that we will take out about our shoes will be

announced through our social networks of Instagram and Facebook.

We also have discounts after the purchase of 2 pairs of shoes and complimentary

knee pads or sports socks.

PRICE:

The price is according to the sports functions that you want to use, for example

soccer shoes will cost more than running shoes. We are a company in the process

of growth, we want to grow and be recognized.

The price of the shoes can be a bit high, since our shoes are made of good

material and good quality. The shoes Madifase seeks above all things the

satisfaction of its customers to build brand loyalty and make it grow even more.
Our goal is to one day be able to compete with international companies such as

Adidas and Nike.

PLAZA: Finally, our company is located in one of the most commercial areas of Lima, in
San Isidro, exactly in Av. Santo Toribio 133, we are waiting for you!

Well, that would be all, thank you very much, I hope you liked our company and help
us to grow.