M.N.

J
SANDALS
12- ABM

MEMBERS:

MARY BEL TAGHOY

NECKY INVENTO
JOAN
ALBERT

I. EXECUTIVE SUMMARY:
 This business will be the top manufacturer of sandals and slippers in
City. The creation and marketing of sandals and slippers are our only
concentration and commitment. We strive to continually offer slippers and
sandals that are pleasant, long-lasting, and reasonably priced to the
people. This practically unbreakable sandals will gained popularity when
regular people looking for sturdy and comfortable footwear saw the value in
the item. With time, better materials and cutting-edge production
techniques have been improved its sandals even more. This wide variety of
sandals and slippers are the result of the company's passion for sandal
creation and manufacture.

II. STUDY BACKGROUND

A. An overview history of the product MNJ SANDALS

Our modern professor requested that the students submit their

own hand-made slippers, which is how the MNJ sandals got their
start. And  then their marketing prof. asked them to create
their own product with specific branding and logos back in
December of 2022. So Marybel made the decision to make a new
pair of the slipper. To make her product more recognizable,
then adds some logos and branding. Each member produced a
finished product, and our lecturer asked us to select the best one.
As a result, the team decides to go with the MNJ sandal since it
stands out from the competition.

B. MISSION AND VISION

MISSION

MNJ Sandals' goal is to effectively and efficiently meet our customers'

needs. This entails that we view our clients as partners, including our
suppliers in a process of continuous improvement, and work to optimize our
procedures and corporate structure in order to build a skilled team with a
solid reputation.

VISION

We will work with passion as a drive for excellence, helping our personnel to fulfill
their potential, transparency, Integrity and honesty, and be a benchmark in the street
with brands that are favored in our sectors.
 C. PRODUCT / SERVICE OFFERING
MNJ Sandals is renowned for its dedication to providing authentic,
premium-grade, yet reasonably priced footwear that will undoubtedly last
for a very long time. sandals that are ideal for you and will go with you
wherever. As cheap as ₱100 might be spent on high-quality sandals.

III. MACRO – ENVIRONMENTALANALYSIS

A. ECONOMIC

Since our company's goal is to offer high-quality sandals at competitive

prices, we adjust our pricing to reflect the financial situation of our
customers. In particular, some of our customers tend to be in just average
situation in the community, we made our prices lower so that they could
afford them. But perhaps most importantly, we made some changes so that
we could continue to make a profit even if we reduced the price of our
products. Our company is more affordable, but it will satisfy the customers
and they will be able to afford the price. It has great potential to grow, and if
we stick to our current business practices, we will make a very large profit.

B. POLITICO – LEGAL
In the modern world, where governmental policies, programs, and
legislation have a significant impact on businesses of all sizes and types.
Businessmen frequently define and reorient their business strategy and
tactics depending on the type of government at work, as is evident. We
obtain the business licenses and permits required for starting a business in
order to ensure that MNJ Sandals will continue to exist in matters of the
politico-legal environment. Among them are the Mayor's Permit and
Business Permit, Barangay Clearance, Business Name Registration
Certificate from the Department of Trade and Industry, and TIN from the
Bureau of Internal Revenue.

C. SOCIOCULTURAL
 The days of using sandals and slippers as a form of discipline for
misbehaving kids are long gone. Today, sandals are thought to be some of
the easiest and most casual types of footwear. Rubber and leather sandals
are symbolic of simplicity and humility in the Philippines, and the founders
of MNJ Sandals were inspired to start their company when they realized
that some members of the community could not afford to buy sandals of
high quality and durability.

D. DEMOGRAPIC
Ages 10 to 30 are our primary target market for female clients. 60% of
the women who shop at our store are single, while 40% or less are married.
They decide to buy our product because they value practicality. Every day,
we sell between 100 and more pairs of sandals to customers. Our daily
income ranges from $1500 and over. This MNJ sandal is close by in the
street where people may find the location quickly. In front of Jollibee in the
city of Mactan Lapu-Lapu, we'll have our main branch.

E. TECHNOLOGICAL
Facebook, Twitter, and Instagram are the platforms that MNJ Sandal
uses. Facebook aids MNJ Sandal in generating revenue, spreading
awareness of the business, and gaining more worthwhile clients. You will
need cardboard, scissors, a sewing machine, leather or felt, and markers.
Sustainable materials for footwear include recycled plastic, and leather
from food waste and plants.

F. NATURAL
Sustainable materials for footwear include recycled plastic, and
leather from food waste and plants. Since inflation in is possible, our
business is ready to adjust prices so that we will still generate profit. Our
Company is ready if ever we encounter natural disasters we make our
facilities be ready and we are giving our employees seminars of what
they will do if natural disasters occurs. We urged our costumer to make
their order through our fb page and IG account MNJ Sandal.

V. Micro-environmental Analysis

A. THE COMPANY
 The highest position in the organization's hierarchical structure. It is in
charge of organizing, managing, and ensuring that all tasks inside the
organization are completed successfully and in accordance with the
defined production policies. The immediate leader of the business in
charge of each department is the general manager. As the person who
creates sales budgets and plans, this is classified. Furthermore, it sets the
market's goals and objectives. Future sales projections are made as well as
the product demand being calculated.

B. SUPPLIERS

In modern times, sandals have been extremely popular, especially in

warm climates. With the growth of mass shoe manufacturing, sandals have
been produced in a variety of styles and materials from the simple thong to
the platform sandal. The term sandal has also been used to refer to a
woman’s low-cut shoe or light slipper. People may choose to wear MNJ
Sandals for several reasons, among them comfort in warm weather,
economy (sandals tend to require less material than shoes and are usually
easier to construct), and as a fashion choice.

C. CUSTOMERS

According to what we've seen, a lot of people purchase multiple sandal

types so they can picture wearing various sandal types on a daily basis.
Therefore, we develop our own design, the (M.N.J. Sandals), and are
delighted and appreciative to know that our own product may satisfy
everyone. It is also our responsibility to satisfy our clients by the price we
charged.

D. COMPETITION
 One of the most important factors in the many types of sandals is
industrial competition. Gaining the market share we want as a new player
won't be simple in the short run because customer preferences are still
evolving. Our initial short-term success will depend on our capacity to
provide customers with cutting-edge footwear that not only gives value for
money but also appeals to the environmentalist in the consumer as a result
of our green manufacturing.
To obtain real estate, machinery, and equipment, as well as to create a
new product, entering the footwear industry takes significant start-up
money. The barriers to entry are raised by initial large capital outlays as
well as the price of marketing and promoting a new product requires.

E. PUBLICS

We must make sure that the sandals we offer and display are high-quality
and secure for our customers. Therefore, if they are satisfied, they are
likely to come back. By using this technique, we may cultivate a close
relationship with our customers and increase our profitability thanks to their
feedback.

VI. Strength and Weaknesses

Strength
 Our products are distinctive from other sandals since they are
constructed from recycled plastic, leather made from food waste, and
plants. In addition, customers will undoubtedly purchase our product
because the sandals we offer are reasonably priced but powerful and
durable.

Weakness
Even though we offer high-quality sandals, consumers are increasingly
opting for popular styles like the fisherman sandal, chunky flip-flop sandal,
classic buckle sandal, etc. MNJ sandals, on the other hand, are typically
composed of less expensive materials and are available for less money.
The Filipinos' sense of style is already firmly rooted in imported product,
and they are greatly influenced by them.

VII. The Market

A. Market Size
For about 505 085 population in the city, our target population in the
market figure is ¼ of it.

Our costumer targets are women, like office workers and production
workers who really need to wear comfortable sandal that last longer.
Women need a shoes that may not be modernly stylized, but would lasts
longer and resists from tearing out when worn in the working place.

C. Market Trends
Even if it's said that certain imported sandals have highly styled designs,
we can also create an original, modern sandal that follows trends. Because
of this, choosing one of our product could be wise.

VIII. Marketing Objectives

Our company's major objective is to offer the Filipinos high-quality
sandals, and more importantly, to contribute to the growth of our nation's
economy. By producing domestically created goods instead of importing
them, we can ensure that all sales revenue goes directly to Filipino
business owners like us. And by effectively paying taxes, we Filipino
business owners will contribute to the development of the country.

IX. MARKETING STRATEGIES

A. Product & Service Strategy

1. Target Market
Our sandals product suitable for female clients only, which is they can
assure that our product can give them benefits in terms of quality.

2. Brand Positioning
MNJ Sandals offers high-quality that will last for a very long time. Also,
we do adjust our pricing based on the demand and customers situation.
That's how we can say that "Customer is our life."

B. Pricing Strategy
Our pricing strategy deals with the multitude of factors that influence the
setting of the price. We offers/sets low price which is P100.00 to increase
sales and market share, as well as the customers also benefited. We do
adjust also from P100.00 slowly lowers the price to make our product
available always.

C. Distribution Strategy
 Since our products are sandals and slippers, we allow delivery systems
such as home delivery but the customer should shoulder the delivery fee,
but we also have free delivery to a customers with volume of orders.

D. Advertising and Promotion Strategy

Our advertising and promotion strategy goal is to generate a
response from our Target customer. We used our FB page IG account
(MNJ Sandals) as one of our advertising and promotion strategy
because all items are already posted and the customer also can easily
make their order through.

X. Tactical Implementation
 Posters and TV commercials will be used. Additionally, we'll use our
Facebook, Twitter, and Instagram pages to connect with our potential
customers. This plan's development includes, but is not limited to, choosing
an appropriate message, setting up the production of the ad, choosing
which channels to air it on and when, and keeping track of potential
customers who respond to the ad.

ACTION TIME

Eliminating
weaknesses,
CONDUCT TRAINING Increased 4th of January 2023
productivity and
adherence to quality
standards , Conduct a
test program , Measure
training results

Posters, TV
Commercials ,
PROMOTION Facebook , Twitter , 27TH of December 2022
Instagram Pages.

Send out anonymous

surveys at the end of
each month and Every month's last
MEETING
IMPLEMENTATION AND conduct interviews with Saturday
ASSESMENT managers and
employees to track the
progress of
development.

XI. MARKETING BUDGET

PROMOTION AND ADVERTISING ₱ 15,000

MARKETING STAFF ₱ 80,000

PROFESSIONAL SERVICES ₱ 5,000

STORE RENTAL ₱ 3,500

EQUIPMENT ₱ 20,000

RAW MATERIALS ₱ 15,000

PRODUCT MARKETING ₱ 13,000

TOTAL ₱ 151,500

XII. FEEDBACK AND CONTROL

The first results of the training will be available by the end of January.
Based on how the employees perform their tasks, the results will help to
reduce the effects of dynamic disturbances, add stability to an unstable
process, and ensure repeatable and reliable control loops. Currently, our
focus is on creating the advertisement that will be signed by the running
business's CEO.