Professional Documents
Culture Documents
AT
SUBMITTED BY:
CHETNA SRIVASTAVA
BACHELOR OF KNITWEAR DESIGN
BATCH-2013-2017
NIFT MUMBAI
THE JURY EVALUATION SHEET
Jury Members
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Chetna Srivastava
Knitwear Design Department
NIFT Mumbai
ACKNOWLEDGEMENT
I owe a great many thanks to a great many people who helped and supported me during the
Graduation Project. My deepest thanks to my college mentor, Tulika Tondon Proffessor of
Knitwear Design
department National Institute of Fashion Technology,Mumbai
The foundation of shoppers stop was laid on October 27, 1991, by the K. Raheja Corp. group of comapanies. Being amongst
India's biggest hospitality and real estate players, the Group crossed yet another milestone with its lifestyle venture
From inception, shoppers stop has progressed from being a single brand shop to becoming a Fashion & Lifestyle store
for the family. Today, Shoppers stop is a household name, known for its superior quality products, services and above all, for
providing a complete shopping experience.
With an immense amount of expertise and credibility,
Shoppers stop has become the highest benchmark for the Indian retail industry. In fact, the company's continuing expansion
plans aim to help Shoppers Stop meet the challenges of the retail
industry in an even better manner than it does today.
By 2017 Shoppers Stop operations expanded to 81 stores in 38 cities viz. Ahmedabad , Aurangabad, Amritsar, Bengaluru
(10 stores), Mangalore, Bhopal, Chennai (3 stores), Coimbatore, Agra, Delhi (5 stores), Chandigarh, Durgapur, Gurgaon (2),
Ghaziabad (2), Hyderabad (5 stores), Indore, Jaipur (3 stores), Jalandhar, Ludhiana, Kolkata (5 stores), Kolhapur, Goa, Latur,
Lucknow, Thane, Mumbai (9 stores), Panvel, Meerut, Mysore, Noida (2), Pune (6 stores), Surat, Siliguri, Vadodara, Vijayawada,
Raipur, Raipur Airport and Visakhapatnam.
AWARDS ,RECOGNITION AND ACOMPLISHMENTS
Shoppers Stop is the only retailer from India to become a member of the prestigious
Intercontinental Group of Department.
The IGDS consists of 30 experienced retailers from all over the world, which include established stores like
Selfridges(England), Karstadt(germany), Shanghai No.1(China),
Manor(Switzerland),to name a few.
YEAR ACIEVEMENT
2001 Mr. B. S. Nagesh won the “Annual Award for Excellence as Top COE for
2001” at the Institute of Marketing Management.
2002 Retailer of the Year
2003 Lycra Images Fashion Award for “Best Retail Chain of the Year”
2006 “Intelligent Enterprise Awards” for IT at the Technology Senate for the
SSL Group Companies.
2007 Department Store of the year
VISION Stop
Brands of Shoppers
To be an inspirational and trusted brand, transforming customer's lives through fashion and delightful
shopping experience every time
designing
buying
Quality Control
DESIGNING TEAM :
The designing team headed by Mrs.Ekta, is concerned with the making of designs,that caters to the taste of the
celebrity of the
exclusive label and also by keeping in mind the guidelines provided by him.
BUYING TEAM
The buying team or the buyer can give suggestions about which design would sell and which would earn less
profit. The designer accordingly makes necessary changes. Then he gets the samples made from the vendors.
VENDOR
Vendors are assigned on two bases: Conversion: in this, the brand purchases all the fabrics, trims and hands
them over to the vedors. The vendors are only responsible for converting the raw materials into final product.
The vendor is not liable for any rejections. These are mostly domestic vendors
- Import: All the purchases, starting from fabrics and trims to everything re-quired for production are done by
the vendors. The vendor will be liable for any rejection that comes into view.
QUALITY ASSURANCE
The quality assurance department, as the name suggests, assures that the quality level is always maintained. The department
conducts
inspections right from the fabric to the final production lot.
Fabrics are inspected using the 4-point system for defects. Defects are checked from both physical and performance’s point
of view. Various tests are conducted to check dimensional stability, fastness, tensile strength, etc. After desk loom fabric is
considered OK, then it is
released to the vendors for conversion into yardages for sample
production.
Once, samples have been developed and have received approval from the design, product development and merchandising
department, a pilot run in conducted before final production starts. This is done to check fit and workmanship. Further
inspections are done during
in-line production and once the entire order has been completed.
DESIGN PROCESS
FORECAST CONCEPT
COLORS
RESEARCH BOARD
STYLE
FABRIC/
DEVELOPME LOOKS
TRIMS
NT
PRODUCT FINAL
SAMPLING
NOTE PRODUCT
FORECAST RESEARCH: The forecast research begins with referring to Promostyl and WGSN, then concepts and other stories are
derived for the collection.
STYLE DEVELOPMENT: Concept, brand philosophy, Previous sales reports , material study.
RANGE PRESENTATION: The range and idea is then presented to the celebrity and the head designer, for approval
BOOKING: A group of merchandisers and buyers decide on number of pieces per design,that should be mass produced.then they
are segregated vendor wise and sent to vendors.
STRENGTH WEAKNESS
OPPORTUNITY THREAT
BRAND STUDY
THE FLAUNT WOMAN
Femina’s retail brand iden- She’s not afraid to Flaunt her strength, her as-
tity is FLAUNT. It is a re- piration, her confidence, her spirit, her style…
flection of today’s modern and her attitude.
aspirational woman, who’s
self-assured and stylish.
bold, young, trendy,
stylish, self assured,
experimental, confident
vibrant, multi-faceted
multidimensional.
C O N S U M E R
A
W O RKIN G W O MAN
A N
EN T R EP RENEU R
A
H O M EMA KER W I T H A N A CT IVE
SO CI AL L I FE
FLAUNT POSITIONING
INSPIRING
MODERN
STYLISH
MULTIDIMENSIONAL
PROMISING
ENRICHING
EVOLVING
EXPERT
CONFIDENT
FASHION FORWARD
Do’s Do n’ts
B old y et Bala nce d Pu nk/Goth
Fa sh i on fo rward y et C lassi c To m b o y / R o c k e r / F l a m b o y a n t /
Gen tle Gla morou s S exy
S tre e t y et ne at C a s u a l S t re e t
F l amb oy a nt/ Prep py
S H E F L A U N T S I T T H E C H I C W A Y
PROJECT 1
Following the given design process, create five separate ranges for
women’s wear,between age group 22 to 34 years old, for
AUTUMN–WINTER 17-18.
Formalwear and casualwear borrow silhouettes and materials from each
other. Relationship between the catwalk and the street has become
increasingly symbiotic.Increased crossover between nightwear and
daywear. Concept of seasonal dressing erodes with pieces that can be
worn year-round.
EMBOSSED, DEVORÉ
OR PILE JACQUARDS,
1.WOODLAND
2.MARVELED MARBLES
3.ORGANIC CAMO
4.FLORAL GEO
5.WINTER FOLK
AUTUMN /WINTER 2017-18 THEMES FOR FEMINA FLAUNT
Natural textures
Scandinavian styling
Nostalgic-camping
Country-look
WOODLAND
AUTUMN /WINTER 2017-18 THEMES FOR FEMINA FLAUNT
Engineered sculpture
Silk quilting
Updated Seventies
FLORAL GEO
Minimalism+Maximalism
STYLES FOR THE SEASON
WOMEN’S WEAR
Theme:
MARVELED MARBLES
15-4003 TPX
19-5708 TPX
15-1050 TPX
CLIENT PROFILE:
Not afraid to FLAUNT her STRENGTH , her CONFIDENCE , her SPIRIT , her STYLE ,
and her ATTITUDE.
PRINTS DEVELOPED FOR MARVELED MARBLES
STYLE #01
SEASON: A/W 2017
STYLE DESCRIPTION:SHORT BELL SLEEVE
DRESS
STYLE NUMBER:CLASSY
FABRIC:DOUBLE JERSEY FOLLOW SMALL SIZE FOR SAMPLE
COLOR:PRINTED GREY MARBLE
VENDOR:COMMON WEALTH
Bell Sleeves
Key hole at
the back
Add side pockets
FRONT
BACK
STYLE #01
COST SHEET
COSTING
FABRIC UNIT RATE CONSUM TOTAL
DESCRIPTION PTION (RUPEES)
FBRIC-1 1 250 1.5 MTRS RS 375
DOUBLE RS/MTRS
JERSEY
FABRIC-2
TRIMS 1 25 RS 1 RS 25
TASSEL
PATCH
CUTTING 1 RS 12 1 RS 12
SEWING 1 RS 20 1 RS 20
FINISHING 1 RS 5 1 RS 5
OTHER RS 5 RS 5
EXPENSES
TOTAL RS 542
COST
PRICE
MRP RS 1599
STYLE #02
SEASON: A/W 2017
STYLE DESCRIPTION: BELL SLEEVE TOP
STYLE NUMBER:MARBLE
FOLLOW SMALL SIZE FOR SAMPLE
FABRIC:DOUBLE JERSEY
COLOR:PRINTED GREY MARBLE
VENDOR:COMMON WEALTH
4” neck drop
Tassel lace
FRONT
Length 24”
BACK
STYLE #02
COST SHEET
COSTING
FABRIC UNIT RATE CONSUM TOTAL
DESCRIPTION PTION (RUPEES)
FBRIC-1 1 250 1.5 MTRS RS 375
DOUBLE RS/MTRS
JERSEY
FABRIC-2
TRIMS 1 25 1 RS 25
TASSEL RS/MTR
LACE
CUTTING 1 RS 12 1 RS 12
SEWING 1 RS 20 1 RS 20
FINISHING 1 RS 5 1 RS 5
OTHER RS 5 RS 5
EXPENSES
TOTAL RS 542
COST
PRICE
MRP RS 1200
STYLE #03
SEASON: A/W 2017
STYLE DESCRIPTION: LONG TOP WITH
FRINGES
STYLE NUMBER:GEMS FOLLOW SMALL SIZE FOR SAMPLE
FABRIC:JERSEY KNIT
COLOR:WHITE
VENDOR:SHREE RAM
neck drop
FRONT BACK
STYLE #03
COST SHEET
COSTING
FABRIC UNIT RATE CONSUM TOTAL
DESCRIPTION PTION (RUPEES)
FBRIC-1 1 250 1.5 MTRS RS 375
DOUBLE RS/MTRS
JERSEY
FABRIC-2
TRIMS 1 25 1 RS 25
FRINGES RS/MTR
LACE
CUTTING 1 RS 12 1 RS 12
SEWING 1 RS 20 1 RS 20
FINISHING 1 RS 5 1 RS 5
OTHER RS 5 RS 5
EXPENSES
TOTAL RS 542
COST
PRICE
MRP RS 1200
STYLE #04
1” Turtle neck
Batwing sleeve
6” cuff
Asymetrical
hem
BACK
FRONT
Back as same as front
STYLE #04
COST SHEET
COSTING
FABRIC UNIT RATE CONSUM TOTAL
DESCRIPTION PTION (RUPEES)
FBRIC-1 1 250 1.5 MTRS RS 375
DOUBLE RS/MTRS
JERSEY
FABRIC-2
TRIMS
CUTTING 1 RS 12 1 RS 12
SEWING 1 RS 20 1 RS 20
FINISHING 1 RS 5 1 RS 5
OTHER RS 5 RS 5
EXPENSES
TOTAL RS 517
COST
PRICE
MRP RS 1500
STYLE #05
SEASON: A/W 2017
STYLE DESCRIPTION: BOXY OVERALL
PRINTED SHIRT
STYLE NUMBER:SHINE FOLLOW SMALL SIZE FOR SAMPLE
FABRIC:JERSEY KNIT
COLOR:YELLOW AND BLACK
VENDOR:PADAM FASHIONS
1.5” collar
3/4 placket
20” body length
BACK
FRONT
STYLE #05
COST SHEET
COSTING
FABRIC UNIT RATE CONSUM TOTAL
DESCRIPTION PTION (RUPEES)
FBRIC-1 1 250 1.5 MTRS RS 375
DOUBLE RS/MTRS
JERSEY
FABRIC-2
TRIMS
CUTTING 1 RS 12 1 RS 12
SEWING 1 RS 20 1 RS 20
FINISHING 1 RS 5 1 RS 5
OTHER RS 5 RS 5
EXPENSES
TOTAL RS 517
COST
PRICE
MRP RS 1500
STYLE #06
SEASON: A/W 2017
STYLE DESCRIPTION: MARBLE PRINTED
BASIC TOP
STYLE NUMBER:STRIPY
FABRIC:JERSEY KNIT FOLLOW SMALL SIZE FOR SAMPLE
COLORWHITE AND BLACK
VENDOR:PADAM FASHIONS
FRONT BACK
STYLE #06
COST SHEET
COSTING
FABRIC UNIT RATE CONSUM TOTAL
DESCRIPTION PTION (RUPEES)
FBRIC-1 1 250 1.5 MTRS RS 375
DOUBLE RS/MTRS
JERSEY
FABRIC-2
TRIMS
CUTTING 1 RS 12 1 RS 12
SEWING 1 RS 20 1 RS 20
FINISHING 1 RS 5 1 RS 5
OTHER RS 5 RS 5
EXPENSES
TOTAL RS 517
COST
PRICE
MRP RS 1500
PROJECT 2
Following the given design process, create four separate ranges for women’s
wear,between age group 18 to 26 years old, for
AUTUMN–WINTER 17-18.
BY
SHANE AND FALGUNI PEACOCK
1.WILCHILD is owned by Shane and Falguni Peacock in shoppersstop.
Words are brought to the forefront, as slogans grow from short sharp statements
to lengthy
paragraphs in small sans serif. Inspired by contemporary editorials, designers
experiment with text alignment, resembling
everything from poetic prose to extensive lists and dictionary definitions. A look
gaining traction at street level, back tee placements prove a popular vehicle for
this story
COMPETETIVE BRANDS FOR WOMEN’S WEAR FOR WILDCHILD
PROJECT BRIEF
1.BIKER BANDITS
2.PUNK ROMANCE
3.RENAISSANCE REBEL
4.IDEALLY WILD
THEMES FOR WILDCHILD FOR AUTUMN/WINTER 2017-18
STYLES FOR THE SEASON
WOMEN’S WEAR
Theme:
PUNK ROMANCE
CLIENT PROFILE :
1.Client represents style and fashion interest of a modern
girl fulfilling her fashion and lifestyle needs.
• YOUNGSTERS
• TARGET- MASS POPULATION
2.A reflection of today’s modern girl who is self assured and
• AGE GROUP- 16 TO 25 YEARS
stylish.
• ANNUAL: 2-3 LAKHS PER ANNUM
3.Not afraid to show her strength, her confidence, her spirit,
her style and her attitude.
ARTWORKS
STYLE #01
SEASON: A/W 2017
STYLE DESCRIPTION: HIGH NECK ROSE
PATCH DRESS
STYLE NUMBER:ROSE
FABRIC: POLYSTER KNIT FOLLOW SMALL SIZE FOR SAMPLE
COLOR: BLACK
VENDOR:COMMON WEALTH
1” High neck
embrioderry patch
sleeve length 14”
5.5 “
11 “
FRONT BACK
ARTWORK
body lentgh 32”
STYLE #01
COST SHEET
COSTING
FABRIC UNIT RATE CONSUM TOTAL
DESCRIPTION PTION (RUPEES)
FABRIC-1 1 350 1.5 MTR RS 525
SPANDIX RS/MTRS
POLYSTER
FABRIC -2 1 300 O.250 RS 75
KNITTED RS/MTRS MTR
NET
EMBROID 1 RS 50 RS 50
ERY
PATCH
CUTTING 1 RS 12 1 RS 12
SEWING 1 RS 20 1 RS 20
FINISHING 1 RS 5 1 RS 5
OTHER RS 5 RS 5
EXPENSES
TOTAL RS 692
COST
PRICE
MRP RS 2099
STYLE #02
SEASON: A/W 2017
STYLE DESCRIPTION: EMBRIODERED NET
TOP
STYLE NUMBER:RED
FABRIC: POLYSTER KNIT 3.5” ARTWORK
COLOR: BLACK
VENDOR:COMMON WEALTH
3.5”
FRONT BACK
COST SHEET
COSTING
SEWING 1 RS 20 1 RS 20
FINISHING 1 RS 5 1 RS 5
OTHER RS 5 RS 5
EXPENSES
TOTAL RS 422
COST
PRICE
MRP RS 1250
STYLE #03
2.5” cuff
NETTED HOODIE
COST SHEET
COSTING
CUTTING 1 RS 12 1 RS 12
SEWING 1 RS 20 1 RS 20
FINISHING 1 RS 5 1 RS 5
OTHER RS 5 RS 5
EXPENSES
TOTAL RS 560
COST
PRICE
MRP RS 1650
STYLE #04
SEASON: A/W 2017
STYLE DESCRIPTION: CHOKER NECK SHIMMER
TOP
STYLE NUMBER:PARTY FOLLOW SMALL SIZE FOR SAMPLE
FABRIC: POLYSTER KNIT
COLOR: BLACK
VENDOR:COMMON WEALTH
2” Turtle neck
key hole with hooks at
the back
neck drop 8”
FRONT BACK
STYLE #05
WAIST 28
LENGTH 38”
8”
BACK
3.5”
FRONT
STYLE #04 & 05
COST SHEET
COSTING
FABRIC UNIT RATE CONSUM TOTAL
DESCRIPTION PTION (RUPEES)
FBRIC-1 1 300 1.5 MTRS RS 450
SHIMMER RS/MTRS
KNIT
WITH
SPANDEX
FABRIC -2
CUTTING 1 RS 12 1 RS 12
SEWING 1 RS 20 1 RS 20
FINISHING 1 RS 5 1 RS 5
OTHER RS 5 RS 5
EXPENSES
TOTAL RS 492
COST
PRICE
MRP RS 1500
COSTING
FABRIC UNIT RATE CONSUM TOTAL
DESCRIPTION
PTION (RUPEES)
FABRIC-1 1 250 2 MTRS RS 500
SINGLE RS/MTRS
JERSEY
FABRIC -2
CUTTING 1 RS 12 1 RS 12
SEWING 1 RS 20 1 RS 20
FINISHING 1 RS 5 1 RS 5
OTHER RS 5 RS 5
EXPENSES
TOTAL RS 542
COST
PRICE
MRP RS 1600
STYLE #06
8”
ARTWORK
FRONT BACK
body length 28”
COST SHEET
COSTING
FABRIC UNIT RATE CONSUM TOTAL
DESCRIPTION PTION (RUPEES)
FABRIC-1 1 450 1 MTR RS 450
FLEECE RS/MTRS
BRUSHED
FABRIC -2 1 150 0.25 MTR RS 75
RIB RS/MTRS
PRINTING 1 RS 50 RS 50
DIGITAL
CUTTING 1 RS 12 1 RS 12
SEWING 1 RS 20 1 RS 20
FINISHING 1 RS 5 1 RS 5
OTHER RS 5 RS 5
EXPENSES
TOTAL RS 620
COST
PRICE
MRP RS 1800
BIBLIOGRAPHY
www.shoppersstop.com
www.wgsn.com
www.google.com