SCORECARD

2/06/2020

POSITION:: Art Director

CREATED BY: Armando Vicuña

Misión

Art directors are responsible for the overall visual aspects of the advertising, media campaign, social
media, store and all the visual aspects of the brands, coordinating the work managing the brand
identity across the creative team and company.

Responsibilities

TEAM MANAGEMENT
● Work with the entire creative team to establish a unified brand understanding and voice for
the company
● Inspire the creative team to continually elevate the design aesthetic and challenge the status
quo
● Delegate projects to in-house designers and supervise mockups & deliverables
● Obtain team approval by presenting final layouts, storyboards, and illustrations
● Encourage members to provide feedback and respond to internal commentary and requests,
helm a creative audit to elevate our innovation
● Organize team workshops, learnings session and training for the creative team (Visual Design,
Photography)
● Work close with the audiovisual Art Directors to ensure the right applications cross the multi
media and videos.
● Oversee the art department and design team. Must hire, train, schedule, mentor, and partner
with staff

360 INTEGRATED CAMPAIGNS & CONCEPTS

● Generate clear ideas and concept with the copywriters for both micro and macro projects
● Participate in the conceptualization, planning and presentation of 360 integrated campaigns
with a performance and branding measurable impact towards our goal.
Conceptualize campaign vision by harnessing original graphics, copy, content websites, social
media, and other marketing materials
● Develop creative briefs based on ideas established in brainstorming sessions with direction,
schedules, and expected deliverables for the creative team
● Work with copywriters and Creative directions to create concepts for 360° campaigns.
 SCORECARD
2/06/2020

POSITION:: Art Director

CREATED BY: Armando Vicuña

BRAND IDENTITY & AESTHETICS

● Define and implement the brand aesthetics for each brand we have (Trafilea Group,
Shapermint, empetua, Truekind)
● Create Brand Identity and Aesthetics for all upcoming brands
● Manage the overall view with guidelines, proposals, team management ensuring all the
outcome respond accordly with brand needs and identity
● Constantly propose improvements and innovation to take the brands into the next level
● Provide direct feedback to the video production team in terms of aesthetics for different
blocks and parts of the creatives. Ensure that the takes are what we were expecting at every
point.

GUIDELINES & IMAGERY

● Sign off guidelines & supervise the right execution cross all the traffic sources with all the
creative team for the different brands’ aspects during the different seasonalities
● Sign off, implement, and innovate the guidelines for the different marketing activities:
○ Brand Guidelines, Identity, and aesthetics
○ Products Categories Guidelines
○ Product Pictures
○ Video Productions
○ Print: Packaging, Catalogs, Product tags, boxes, etc)
○ Special Dates
○ 360° Campaigns
○ Visual Graphics
○ Social Media

TRAFILEA GROUP
● Build and maintain the visual brand identity for Trafilea across main channels.
● Have up to date all guidelines and innovation opportunities
● Improve decks and presentations for partners and PR
● Set north of the aesthetics and Imagery to use on the channels

EMPETUA
● Build and maintain the visual brand identity for Empetua across main channels.
● Have up to date all guidelines and innovation opportunities
● Improve decks and presentations for partners and PR
● Set north of the aesthetics and Imagery to use on the channels

TRUEKIND
● Build and maintain the visual brand identity for truekind across main channels.
 SCORECARD
2/06/2020

POSITION:: Art Director

CREATED BY: Armando Vicuña

● Have up to date all guidelines and innovation opportunities

● Improve decks and presentations for partners and PR
● Set north of the aesthetics and Imagery to use on the channels

Skills and Knowledge required

(those skills that the person will need to achieve the previously mentioned results)

● Bachelor’s degree in fine art, graphic design, or similar field

● 8+ years as a professional graphic designer with 4+ years of experience in a management role
● Proficiency with design software, such as Adobe Creative Suite
● Exceptional capability with Branding, typography, layout, and prototyping
● Highly skilled with leading a team of creative talent
● Strong creative vision with an understanding of business objectives

Company values

1. Ambition: We are driven by a strong desire to learn and grow. We are always thinking big, we have
courage and nothing sounds impossible to us. We continuously step out of our comfort zone, we
change and adapt immediately.

2. Discipline: We are self-disciplined individuals, we do our work to the best of our abilities and strive
for excellence. We believe in discipline as the bridge between goals and accomplishment. Discipline
makes us better, faster, and stronger!

3. Commitment: We are passionate about what we do, we aim for excellence and go the extra mile to
stand out. The company’s core values and philosophy are embedded in our DNA. We are loyal to our
team and strive to grow together, while reaching our goals and following our purpose.

4. Intelligence: We combine hard work with continuous improvement in cognitive learning and
problem solving skills. We are critical thinkers and we develop our capabilities to become the experts
in our respective fields.

5. Responsibility: Continuously obtain a fair return in our investment to ensure the company’s future.
 SCORECARD
2/06/2020

POSITION:: Art Director

CREATED BY: Armando Vicuña

Do more with less and always be efficient.

6. Optimism: We think, visualize, and always strive towards achieving the best results possible.

7. Confidence: We are self-confident individuals, we have conviction. We believe in ourselves and

inspire confidence in others.