Sayli Jadhav https://artoflee.wixsite.

com/saylijadhav
Email: saylikj@gmail.com https://www.linkedin.com/in/sayli-jadhav-002a7078/
Mobile: +91 9930461675
Mumbai, India

Profile

Design professional with 5+ years of experience in creative direction, brand and marketing design, helping organisations
to hone and complement their presence by adding a visual story to their brands. I believe in bridging the formidable gap
between brands and consumers through the disruptive and agile route of strategic Design Thinking. I’m an experienced,
skilled creative designer and an MA in Design Management. I’m now looking for opportunities to work as Creative
Director, Brand Designer & Strategist, applying my proficient design skills and newly acquired strategic design
management knowledge to add value to the wider design ecosystem.

Education

University of Southampton – Winchester School of Arts

MA Design Management | 2021-22
• Researched use of Artificial Intelligence integrated Design Strategies in online website building platforms like Wix
ADI, Squarespace etc. to improve the User Experience and Usability for non-design professionals (Dissertation).
• Developed essential skills to drive design process in business by doing qualitative & quantitative analysis.
• Learned design thinking skills by understanding the application of creative processes and management frameworks.
• Acquired skills of prototyping, wireframing, customer experience design, user experience design, project
management & risk management along with marketing & branding.

MIT Institute of Design

Bachelor’s in Communication Design | 2011-16
• Learned Fundamentals of Design like colour, geometry, materials, and perspective
• Studied different forms of art, culture & design and specialised in 2D and 3D character design and animation.
• Acquired varied skills of graphic design, product design, typography, photography, and communication design.

Work Experience

Creative Director - Consultant

Mothership Productions, India | Jan 2022 - Present
• Provide creative vision and concept designs though full life cycle project management along with feedbacks.
• Supervise multi-functional project teams to develop effective advertising concepts, from ideation to final projects.
• Direct photographers, illustrators, designers and production staff to ensure mannerly production of campaigns.
• Partner with vendors, designers, and agencies as an ambassador to achieve the highest level of creatives.
• Develop treatment notes, overlook pitch decks, with insight and opinion that fuels thought leadership.
• Incorporate and explore client suggestions and directives, resolve questions and concerns, oversee objections.
• Create concept boards, storyboards, with further art direction especially for animated films.

Design Consultant
DP World, UK | 2021
• Planned a “Breakout Room Design” for the client with a fresh new look.
• Led and managed the design concepts right from conceptualising to final presentation.
• Proposed an original and relaxing environment designs with detailed pricing and budget.

Research and Design Consultant

Eudaimonde Education, UK | 2021
• Researched on sustainable development & personal development in primary age children for the UK education
system. Provided recommendations on integrating sustainable research in the curriculum in the form of games and
other interactive techniques.
Communications Designer (2 months internship)
Sound Futures, UK | 2021
• Re-built the visual communication strategy to present the rich multimedia collection in a user-friendly manner.
• Achieved 40% increased engagement by re-designing and appraising the video content on YouTube & own website.
• Created a fresh branding for Sound Futures, reflecting the user feedback received from the new business model
canvas and user surveys and implemented brand consistency on all deliverables.
• As a brand guardian, laid down design guidelines and detailed workflows (of design software) to maintain
consistency between designs for future reference.

Senior Manager – Brand Design

Rebel Foods (formerly Faasos), India | 2016-2020
• Developed and shaped the visual motion identity and the brand creative voice of global brands across all platforms.
• Increased 60% ROI by delivering strategic advertising campaigns, oversighting all mass communication designs in
collaboration with fellow designers, product developers and other marketing stakeholders.
• Administered the entire production pipeline, including photoshoots, video shoots, online, and offline editing, ATL,
BTL and cross-platform, radio spots, print Ads, web design for brands based in India, the UK, Dubai, and Indonesia.
• Analysed digital & social media platform content data performance through a user study and implemented
appropriate video content strategies & campaigns to increase CTR and user engagement for all brands by 70%.
• Co-created a series of award-winning video campaigns with external agencies while managing the clients, budgeting
and negotiation and administering the brand consistency and quality of design.
• Led a team of 8 multi-disciplinary designers with creative direction and mentorship while supporting the team vision
and gained 45% increased productivity by restructuring work, planning quarterly KPI’s & approving creative briefs.
• Conceptualised and translated scripts into visual storyboards in collaboration with copywriters and content team.
• Single-handedly increased follower base and engagement rate on Instagram by 10X by creating more video content.
• Demonstrated strong communication, creative, research and content development skills to effectively build
campaign strategies and did creative pitches to tell the most compelling ideas to the Marcomms team.

Motion Graphic Designer and Editor

Reliance Jio Infocom, India | 2015-2016
• Increased 30% engagement of social and digital marketing content by creating compelling visual stories in
collaboration with the writers, through motion graphics and stop motion films.
• Accelerated the company’s new proposition of 4G network by ideating and executing brand campaigns
• Executed the online and offline editing of fictional and non-fictional films along with the creative producers,
directors, and writers for the entertainment channel.
• Worked on storyboards for videos (brand videos, tutorial videos, product videos, food & travel videos) for all brand
verticals under Reliance Jio.

Skill Sets

Softwares: Adobe Creative Cloud, Asana, Basecamp, Microsoft Office, Procreate, Figma, Autodesk Maya, Canva, Audacity
Soft skills: Design Thinking, Brand Strategy, Visual Design, Production, Motion Graphics, Marketing and Communications

Additional Experience

• IBM, UK - Created an Audio adventure by using IBM Watson Conversation Assistant & NodeRED. Acquired Design
Thinking skill through IBM's Enterprise Design Thinking Certification Course.
• Head of Imagery (Wessex Scene Publication) – Produced magazine’s imagery and design along with the editorial
team. Administered all aspects of the imagery and ensured compliance with quality and cost. Composed all
illustrations and designs within profound themes and layouts. Recruited and partnered with university students to
design imagery for all articles along with the overall magazine theme and cover pages.
• External drawing and craft moderator - Provided art and craft activities supervision at Light of Life Trust (NGO).

Missing out some colours?

Click below link to see a more creative resume ☺
https://drive.google.com/drive/folders/1I6CiErXHJmA_wZIRgEj9Y1O9r0iStx2N?usp=sharing