BRINGING CREATIVITY

TO THE DIGITAL WORLD

Noel, Wong Siu Pang PROFILE
Noel Wong, with 15 years of experience in digital creative,
Twickenham, London
possesses proficiency in communication design and UI design.
noelwongsp@gmail.com He excels in managing the entire creative process, from initial
concept to delivery, skillfully prioritizing tasks and ensuring
+44 7856 266392
timely completion. Noel has a strong passion for bringing
Noel-wong-6a608674 creativity to the digital world.

noelwongsp.com

SKILLS
Digital branding Storytelling
Art direction Design thinking
Content creation UI design
Project management Wire-framing /prototyping
Visual communication Motion graphics

SOFTWARE
Illustrator Animate
Photoshop Dreamweaver
InDesign HTML5/CSS
Premiere Wordpress
After Effects XD / Figma

INDUSTRY KNOWLEDGE
Online advertising
Corporate branding
Social media marketing
Digital marketing
Web development
UX strategy
Content management system
Learning management system

EDUCATION
The Hong Kong Polytechnic University
Bachelor’s degree, Internet & Multimedia Technologies

General Assembly
User Experience Design Circuit

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2022 OCT - 2023 JUL
IGT is a global gaming leader, providing
gaming solutions to state lotteries in US.
READ CASE STUDY
UI/UX (WEB) DESIGNER, IGT UK
The role worked remotely with a European team on a daily basis.
Responsibilities included:
• Creating and maintaining a UI system to ensure a cohesive visual style
and consistent behaviors of components across both responsive website
and native app.
• Analyzing requirements and translating them into user stories and user
flows before crafting high-fidelity wireframes with a prototyping tool
• Utilizing usertesting.com to conduct usability testings.
• Delivering design solutions to internal stakeholders and clients, actively
gathering feedback to enhance and refine the designs.

Achievements:
• Successfully produced high quality responsive UI Designs for customer-
facing mobile and web experiences.

2022 JAN - APR CREATIVE SERVICES MANAGER, ASIA, AECOM

As a regional team lead, I oversaw and coordinated a dispersed team of
four professionals situated in Hong Kong, Shanghai, and Manila.
AECOM is a global infrastructure • Liaising with internal teams and preparing creative briefs for designers.
consulting firm
• Leading a regional creative team to provide content creation support,
ensuring quality control and consistency.
READ CASE STUDY
• Assisting team members with lesser experience in concept development.

Achievements:
• Successful launch of a microsite with leadership in UI design creation
and coordination with developers for the final output.

CREATIVE AND BRAND LEAD, MOTIF LEARNING LTD

2017 NOV - 2021 DEC It was an integral role in a global team spanning the UK, Hong Kong, Paris,
and the US. My responsibilities included:
The apparel knowledge hub aims to provide • Taking ownership of developing brand guidelines and assets for the team.
an e-learning experience led by industry-
leading experts. • Creating a component library, visual style, and structure to ensure a
consistent user experience across web-based courses.
READ CASE STUDY • Overseeing video production and photo shoots to ensure timely, cost-
effective, and high-quality deliverables from vendors.
• Leading, developing and delivering creative solutions, from course
content creation to online marketing campaigns, for publishers.
• Designing the e-commerce site based on user journey mapping.
• Acting as a motivator for interns and junior designers.

Achievements:
• Led creative team for content creation for 10 online courses, 2 online
conferences, and 2 masterclass series.
• Achieved an average customer rating of 4.5 out of 5 for professionalism
and aesthetics based on end-of-course survey data until May 19, 2020.
• Developed a style guide and UI design assets to improve the team’s
design process.
• Redesigned and launched the ecommerce site successfully.
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2017 MAY - 2017 OCT SENIOR DESIGNER, GIBSON INNOVATIONS
The role held a crucial position within the global marketing and
communication team. Responsibilities included:
Philips brand licensee
• Acting as the brand guardian for the Philips brand, providing design
guidance and direction for vendors and country offices.
READ CASE STUDY • Keeping cohesive brand image and messages across touch-points by
using comprehensive global communication toolkits
• Assisting in conducting research and generating ideas for product
development initiatives.

Achievements:
• Designed the Philips audio booth for the IFA 2017 trade show.
• Delivered brand assets for the Philips Bass+ series, Shoqbox, Soundbar,
and BT3900.

2015 JAN -2017 MAR SENIOR ART DIRECTOR, RACEPOINT GLOBAL

The role was a senior position based in the Asia office, reporting to the
A global integrated agency
head of creative located in Boston. The responsibilities included:
• Working with creative leadership to provide support for global pitches
and client presentations.
• Developing creative solutions, from initial concept to final delivery, of
integrated campaigns and communication toolkits to clients, such as
Cook Medical, IBM, Massachusetts General Hospital, HKUST-Kellogg,
and Huawei.
• Taking a lead in UI design for responsive web development, optimizing
user experience with effective design patterns.
• Liaising with vendors and production houses to ensure timely delivery.

Achievements:
• Successfully revamped the brand assets and website for the HKUST-
Kellogg EMBA program based on feedback gathered from a focus group
interview.
• Launched a series of online health awareness campaigns for Cook
Medical utilizing social media posts, videos, and motion graphics.
• Overhauled the website for Frontline, a denim manufacturer, introducing
the best practices of UI/UX design to the official website.

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2013-2015
The parent company of Lane Crawford,
Joyce, ImagineX and Pedder Group
2010-2013
A Multi-brand fashion house well-known in
China, Hong Kong and south-east Asia
READ CASE STUDY
2007-2010
A Digital marketing agency in HK
noelwongsp.com
MULTIMEDIA DESIGNER, LANE CRAWFORD JOYCE GROUP
Within the corporate communication team, I held a multifaceted role that
encompassed both graphic design and web design. Responsibilities
included:
• Implementing UI design best practices and contributing to front-end
development for the corporate internal system.
• Assisting in building a virtual community for companies of LCJG.
Achievements:
• Successfully launched an internally utilized social business platform
powered by the Jive system.
WEB DESIGNER, I.T APPARELS
The role primarily focused on digital design, including web design, motion
graphics, and social media content creation. Responsibilities included:
• Taking the lead in developing a digital style guide for the brand.
• Breaking down requirements into flow charts, user flows and mock-ups.
• Introducing best practices for UI design and Facebook campaigns.
• Handling front-end development of campaign websites using HTML,
CSS, and JavaScript coding.
Achievements:
• Established a comprehensive digital style guide for the brand, ensuring
consistent visual style across all digital platforms.
• Revamped the official website ithk.com, resulting in improved SEO
performance and increased traffic to the site.
MULTIMEDIA DESIGNER, AVALADE GROUP
The role was hands-on, with a primary focus on website development
and content creation for digital marketing initiatives. Key responsibilities
included:
• Building campaign sites using HTML, CSS, and jQuery for
Intercontinental Hong Kong and BlackBerry.
• Providing assistance across all aspects of projects, from ideation to
execution.
• Ensuring timely and cost-effective delivery.
• Translating creative briefs into designs for various digital mediums, such
as campaign websites, online advertisements and email campaigns.
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