A PROGRAM BY IN COLLABORATION WITH

POSTGRADUATE PROGRAM IN
USER EXPERIENCE DESIGN

UI/UX
6 Months | Online

Live Mentored Sessions

FOR DATA-DRIVEN BUSINESS APPLICATIONS 1:1 Career Support

INTRODUCTION

Within 50 milliseconds of landing on any

website, people decide to stay based on
the brand’s user interface and messaging
(Source: Google). Good UI/UX isn’t just a
luxury; it’s an absolute necessity in today’s
digital landscape. Whether you’re a tech
giant or a humble startup, the success of your
product hinges on creating an unforgettable
user journey.

According to Forrester Research,

a well-designed UI can increase a website’s
(or software’s) conversion rates by 200%.
A positive UI/UX experience enhances
user engagement, encourages loyalty, and
differentiates businesses in a competitive
market. For data-driven businesses,
UI/UX facilitates data visualisation and
interpretation while increasing business
efficiency. Hence, organisations worldwide
are now placing significant reliance on skilled
UI/UX professionals to create meaningful user
experiences.

The demand for UI/UX

designers is estimated to
grow at a CAGR of 23%
(2021-2031)

U.S. Bureau of Labor Statistics

About 21,800 job

openings for UI/UX
designers are projected
annually from 2021-2031

U.S. Bureau of Labor Statistics

2
THE UT AUSTIN
ADVANTAGE

Founded in 1883 and home to more

than 52,000 students and 3,000
teaching faculty, the University of
Texas at Austin is one of the leading
public universities in the United
States. UT Austin’s ample resources
and cutting-edge technology, allow
students to gain hands-on experience
and stay up-to-date with industry
trends. The university has also been
consistently ranked among the top
20 public universities by U.S. News &
World Report, with 15 undergraduate
programs and 40+ post-graduate
programs ranked in the top 10 list
nationally. It also has a strong alumni
and industry network, providing
students with valuable networking
opportunities and potential career
pathways.

IN BUSINESS
ANALYTICS
QS BUSINESS ANALYTICS
RANKING 2021

3
ABOUT THE PROGRAM
UT Austin’s Postgraduate Program in User
Experience Design: UI/UX for Data-Driven
Business Applications is a comprehensive
6-month program in collaboration with
Great Learning. Developed by esteemed
faculty from UT Austin, the program
consists of 14 mentored learning sessions,
offering 150+ hours of immersive learning.
With a learn-by-doing pedagogy, the
program provides learners with an
opportunity to apply their skills to action
in real-time. Through collaborative yet
personalised mentor-led sessions, learners
get an industry perspective and guidance
to solve hands-on projects. This approach
helps them gain a deep understanding
of UI/UX intricacies and simultaneously
develop a digital portfolio.
With two 1:1 career support sessions from
industry experts, learners can receive
tailored advice on their career goals,
industry trends, and skill development
strategies. The program delves into
the nuances of UI/UX design through a
mentored capstone project - the Design
Innovation Challenge where learners apply
the knowledge acquired throughout the
program to solve a real-world problem.
Upon successful completion, learners
are awarded a prestigious certificate of
completion from UT Austin.
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PROGRAM HIGHLIGHTS

6-MONTH 150+ HOURS 14 MENTORED DEDICATED

ONLINE OF LEARNING LEARNING PROGRAM
PROGRAM CONTENT SESSIONS MANAGER

1:1 CAREER 8-WEEK CERTIFICATE

SESSIONS MENTORED OF COMPLETION
WITH INDUSTRY CAPSTONE FROM UT AUSTIN
EXPERTS PROJECT

WHO IS THIS PROGRAM FOR?

• Aspiring UI/UX designers or those with
limited design exposure
• Professionals with 2+ years of customer-
centric experience
seeking a UX career jumpstart
• Design professionals from related fields
aiming to accelerate in UX design
• Software professionals interested in
developing user-centric products with
effective design principles
• Product managers seeking to leverage
UX design for successful
product and service delivery
• Digital Marketing professionals looking
to enhance website conversions through
UX knowledge
• Freelance consultants or independent
designers aiming to build industry
credibility

5
LEARNING OUTCOMES
This program will empower learners
to excel in User Interface Design & User
Experience Design by:

• Applying user-centred design

principles to enhance user
experiences

• Conducting effective user

research, and synthesising the
findings

• Generating design ideas based

on well-defined goals and
scenarios

• Utilising foundational
principles of Human-Computer
Interaction (HCI) heuristics

• Developing impactful user

interfaces using design systems

• Employing wireframing,
prototyping, and testing tools
for design evaluation

• Building a personalised design

portfolio to showcase your
learnings

• Creating design use cases and

prototypes to solve real-world
problems

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CURRICULUM

The Postgraduate Program in User Experience Design - UI/UX for Data-Driven Business
Applications commences with user research, understanding user behaviour and needs through
qualitative and quantitative techniques. It involves analysing problem statements, user research,
brainstorming, and prototyping. Learners design the user experience and visual elements,
followed by design evaluation. The Capstone Project offers them a real-world experience through
the Design Innovation Challenge.

UX-UI FUNDAMENTALS Week 1-3

Fundamentals of • User Experience Design for Business Applications

User Experience • Design Thinking & Human-centred Design Process
Design • Establishing a Business Case for UI/UX Design

• UX Research Methodologies - Qualitative & Quantitative

User Research- 1
• UX Research Methodologies - Attitudinal & Behavioural

• User Personas
User Research- 2 • Empathy Maps & User Journey Mapping
• User Stories & Storyboards

USER EXPERIENCE DESIGN AND ENGINEERING Week 4-6

• User Experience Design Methods:

Conceptual Models, User Models
UX Design
• Systems Thinking and Innovation Frameworks
Foundation
(Mental Models, Feedback Loops)
• Wireframing, Prototyping and Information Architecture

• Design Principles & Heuristics

Principles &
• Design Standards & Guidelines
Heuristics of HCI
• Usability & Accessibility Studies

• Gestalt’s Principles of Design

UI Design
• User Interface Design & Design Systems

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USER INTERFACE DESIGN Week 7-9

• Branding through UI Design

Foundations
• Design Mockups & Developer Handoff

• Introduction to Figma, Figma training - Color, typography,

UI Design Workshop proximity, contrast issues.
using Figma • Understanding hierarchy issue, scale issues, balance/
alignment issues, emphasis dominance issues.

DESIGN TESTING AND EVALUATION Week 10-11

• Design Testing and Evaluation Methods

(Design Evaluation & Outcomes)
• Software Designing Process and Modeling (Software
Development Life Cycle, Design Handoff to Software Teams)
Design Testing and • Design Analysis & Outcomes
Evaluation • Designing for Mobile Applications (ios/Android) and
Progressive Web Applications
• HCI in Software Engineering
• User Experience Metrics
• Conversion Rate Optimization and A/B Testing

DIGITAL PRODUCT MANAGEMENT Week 12-13

• Product Strategy and UX Design Strategy

Product Management • Agile Product Development
for UX Designers • Minimum Viable Product
• Tracking Performance & Product Roadmap

• Immersive Experience Design: AR/VR Design

• Intelligent Product Design: Design with
Designing for Next-
AI, ML, and IoT Technologies
Gen Technologies
• Integration of Emerging Technologies into
Legacy/Existing Systems

DESIGN LEADERSHIP Week 14

• Leading Design Teams

Design Leadership
• Leading with Design for Strategic Advantage

Strategic
Communication • Communicate Designs and Ideas with Confidence
and Stakeholder and Influence Decision-Making
Management

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 CAPSTONE PROJECT Week 15-22

Design
• Develop an End-to-End Design Experience and Build
Innovation Solutions Based on Real-World Problems
Challenge

OPTIONAL COURSE Week 23-24

Software Fundamentals for UX Designers

EXPLORE THE UI/UX TOOLKIT

Immerse yourself in industry-endorsed frameworks with Figma, Invision and Marvel.

A cloud-based A collaborative platform A user-friendly platform

design platform that
offers an intuitive
and collaborative
design platform,
empowering users to
create, prototype, and
collaborate on designs in
real-time.
empowering designers
to create interactive
prototypes from static
designs, enabling
seamless feedback and
powerful prototyping
capabilities.
that helps in creating
interactive prototypes,
visualizing, and testing
designs, perfect for rapid
prototyping and iterative
design.

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BECOME INDUSTRY-READY
WITH LIVE MENTORSHIP
Gain a practical understanding of creating and analysing robust user experiences. Work on
real-life projects and receive live mentorship from industry experts every weekend.

Mentorship sessions help learners to:

• Solve conceptual doubts

• Delve into real-life case studies to hone their skills
• Gain an insider’s perspective on emerging practices and market trends
• Seek practical advice in solving hands-on projects

FACULTY
DR. KUMAR MUTHURAMAN
H. Timothy (Tim) Harkins Centennial Professor Faculty Director,
Center for Research and Analytics, McCombs,
MS - University of Texas at Austin M.S, Ph.D - Stanford University

PRASHANT JOSHI
Lecturer - Information, Risk & Operations Management
Department of Computer Science, UT Austin

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CAREER SUPPORT FROM
INDUSTRY EXPERTS
With 1:1 career support sessions with industry experts, learners get an
exclusive chance to receive personalised advice, insights, and professional strategies.
The experience of industry mentors enables learners to make informed career decisions,
overcome challenges, and capitalise on opportunities.

Resume & Linkedin Profile Review Interview Preparation

We’ll help you build your resume and Get an insider’s perspective to
highlight your skills and your previous understand what recruiters look for
professional experience. and learn how to crack job interviews.

OUR ALUMNI WORK AT GLOBAL COMPANIES

and many more..

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CERTIFICATE OF COMPLETION
Upon program completion, learners will receive a Certificate of
Completion from The University of Texas at Austin.

The University of Texas at Austin

Conferred to attest that

E
Ajith Singh

M P L has successfully completed the

SA
Postgraduate Program in User Experience Design:
UI/UX for Data-Driven Business Applications
presented by the

McCombs School of Business

February 2023

Gaylen Paulson, Ph.D. Kumar Muthuraman, Ph.D.

Associate Dean and Executive Director Faculty Director, Business Analytics and AI Programs
Texas Executive Education Texas Executive Education

All certificate images are for illustrative purposes only.

The actual certificate may be subject to change at the discretion of the university.
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 PROGRAM FEE ` 2,25,000 + GST

Upcoming Cohort Starts Soon.

For more details, visit our website

CLICK HERE

ADMISSION DETAILS
The admission process is conducted on a rolling basis and will be closed
once the requisite number of candidates are enrolled in the program.

STEP 1 STEP 2 STEP 3

STEP 4
Fill up an online Review of the Eligible application
Release of the
application form application form will go through
offer letter
a screening call

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PROGRAM PARTNER

Great Learning is a leading global ed-tech company for professional and higher education.
It offers comprehensive, industry-relevant programs across various cutting-edge Technology,
Data, and Business domains. These programs are developed in collaboration with the world’s
foremost academic institutions such as Stanford Executive Education, MIT Professional
Education, Wharton Online, The University of Texas at Austin, Northwestern School of
Professional Studies, National University of Singapore, Deakin University, IIT Madras, IIT
Roorkee, IIIT-Delhi, Great Lakes Institute of Management, and more. They are constantly
reimagined and revamped to address the dynamic needs of the industry. Offered in blended,
classroom and purely online modes, these programs are delivered with the help of expert
mentors and highly qualified faculty. Great Learning is on a mission to enable transformative
learning and career success in the digital economy and has impacted 9 million+ learners from
over 170 countries.

9 MILLION+ LEARNERS 6400+ INDUSTRY EXPERT MENTORS

170+ COUNTRIES 3000+ COMPANIES HIRE FROM US

*EdTech Review Awards 2020

BEST ED-TECH COMPANY OF THE YEAR* *Indian Education Awards 2022

BEST ONLINE SKILLS PROVIDER* *Entrepreneur, Education Innovation Awards 2022

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 DESIGN YOUR FUTURE
AND CRAFT COMPELLING
USER EXPERIENCES

CONTACT US

Call: 080 6948 9932

Email: pgpux@mygreatlearning.com