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NATIONAL CERTIFICATE IN DESIGN TECHNIQUES

Specialising in USER-CENTRED DESIGN
Learn how to design products, services, experiences and processes that focus on satisfying and solving user
needs and challenges - turning them into loyal fans. Discover the design-driven principles that power the most
innovative companies and entrepreneurial minds in the world today. Learning Programme ID: 60509

In this SETA-accredited, fully-online 12-month programme you’ll also develop a deep understanding of
human behaviour and master powerful new complex-problem solving techniques.
 It is about them and for them. The
NATIONAL CERTIFICATE IN DESIGN TECHNIQUES closer the end-users’ needs are
USER-CENTRED DESIGN analyzed and answered, the more
successful the adoption or purchase
PROGRAMME OVERVIEW
of a solution. You iterate until you get
it right from a customer perspective.
User-centered design (UCD) is an iterative design methodology that focuses on satisfying the needs and
challenges of users and consumers. Being user-centric means placing the user at the centre of all product,
Olivier Delarue | United Nations High Commissioner
service, experience and process decisions. The best businesses in the world today are fiercely user-centric.

KEY LEARNING OUTCOMES

At the end of this programme, graduates will be able to:
12 months (fully-online)
● Research information related to user-centred and human-centred design
● Analyse and review user-centred and human-centred design research Weekly: 15-20 hours self-study per week
● Engage in design-thinking processes and transfer these skills to your organisation
● Produce user-centred solutions that meet specific project requirements Qualification: National Certificate: Design Techniques - MICT
● Design and prototype engaging, user-friendly interfaces SETA. NQF 5 | D: 90721 | Learning Programme ID: 60509
● Manage and present a user-centred design project
Cost: R49 500 + R9 500 Application Acceptance Fee
● Manage business processes in a design environment
Includes 1-year access to Adobe Illustrator, PhotoShop,
Dreamweaver, XD
THIS COURSE IS PERFECT FOR
● Traditional designers and creatives who want to become digitally-savvy
● Content managers, marketing strategists or UX practitioners
● Aspiring or up-and-coming web designers or developers
● Those involved in any way with building eCommerce, platform or app-based businesses
● Anyone involved in product, service, experience or process development
...and who have at least a Matric Certificate (no prior design experience necessary!)
Proposed roll-out *subject to change

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Orientation
The first few weeks are dedicated to orientation. Students familiarise
themselves with the online learning platform (virtual classroom), understand
how the programme will roll out and meet the humans that’ll be there for
support during the programme.

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Module 1: Theory and Principles of User-Centred Design
- Visual Design
- User-centred design and business innovation
- Design tools and problem solving frameworks
- User research theory and methods

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Module 2: Application and Practice of User-Centred Design
- Narrative techniques for ideation
- Information Architecture (IA)
- Prototyping

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Module 3: Professional Practice of User-Centred Design
- Interaction and User Interface-Design
- Use-centred Product and Service Design
- Using a Design Thinking approach for UCD
Programme structure

The programme is structured as per SETA requirements:

● 30% Theoretical Formal Learning, including attending online sessions, reading course
notes, watching videos, attending online tutorials and completing theoretical Red & Yellow has a fabulous UX offering with
assignments.
their courses/programmes; and the ingenious
● 70% apportioned to:
○ Practical Tasks: larger research projects and work simulated tasks. content and curriculum, moderation protocol,
○ Workplace Activities: these need to be done under the guidance and observation of and more.
a workplace manager or mentor. You will need to log all workplace hours have them
signed off (Don’t stress about this process, we will guide you through it).
Believe me when I say I‘ve done research into
Assessment online and E-learning –and I simply haven’t
come across anything that is as seamless, slick,
The variety of activities, quizzes and assignments have been carefully designed to enhance the
learning experience and ensure that students are able to practically implement what they have and with such great UX and a 'happy factor' as
learned. what Red & Yellow offers.
Includes:
Dereck du Toit
● Online assignments and quizzes designed to assess formative knowledge acquisition, Interaction Design Foundation
active participation and engagement in practical learning activities. Country Manager, UX Researcher & Strategist
● Participation in online chat sessions and tutorials
● An Independent Research Project project for completion at the end of the 3 modules
● A logbook recording the time spent on the programme and assessment activities
● Workplace activities that consolidate the learning through practical implementation
● A portfolio of evidence that compiles all assessment activities for certification.
 Value-adds:
● A dedicated Programme Coordinator will assist each
FAQs
student in their learning journey throughout the year.

Can I manage the programme if I’m not a creative or graphic designer? ● Assessments are focused on practical, work-related briefs
Yes! User-Centred Design is an approach to design and problem solving, and and experience to uniquely prepare students for the real
assessments are based on how you interpret a brief and engage in the design world
process. ● Content videos are uploaded every second week, with
tutorials in the weeks between.
This programme focuses on creative and critical thinking, and approaching user
● Red & Yellow have a proven track record in delivering
problems innovatively and empathetically.
nationally accredited content online. Our CHE-accredited
Advanced Diploma in Digital Marketing is a first in Africa
The programme covers Information Architecture (IA) and User Interfaces.
and delivers an NQF 7 level qualification fully online.
I’m not a techie - can I still do this qualification?
This programme assumes little to no pre-knowledge of IA and coding. You will be
taken through the basics step-by-step, and taught how to design better online
user experiences, create basic prototypes, and how to effectively brief the real
techies to make it happen.

Do I need to be proficient in Adobe Illustrator, PhotoShop and XD to manage

this programme?
No. The programme requires the use Adobe software, but you are provided with
manuals, tutorials and links to Adobe videos to help you become adept at using it
to effectively demonstrate your thinking and solutions.
Creative thinking Critical thinking

Adaptability
Conflict
resolution

Social intelligence
Leadership
GET IN TOUCH
HEAD OFFICE & FULLTIME CAMPUS
2nd Floor, 97 Durham Avenue,
Salt River
Cape Town

CORPORATE TRAINING & LEARNERSHIPS

Unit 6, Cambridge Commercial Park
22 Witkoppen Road
Paulshof
Johannesburg

087 227 3283

info@redandyellow.co.za