Benefit from all of the B-BBEE, SETA-funding, tax and social 1

upliftment benefits from participating in a learnership programme.

User-Centred Design
EMPLOYED LEARNERSHIP
Learn how to design products, services, experiences and processes that focus on satisfying and
solving user needs and challenges - turning them into loyal fans. Discover the design-driven principles
that power the most innovative companies and entrepreneurial minds in the world today.

In this SETA-accredited, fully-online 12-month programme you’ll also develop a deep

understanding of human behaviour and master powerful new complex problem solving techniques.
 It is about them and for them. The
closer the end-users’ needs are
USER-CENTRED DESIGN analyzed and answered, the more
successful the adoption or purchase
of a solution. You iterate until you get
PROGRAMME OVERVIEW it right from a customer perspective.
User-centered design (UCD) is an iterative design methodology that focuses on satisfying the needs and
Olivier Delarue | United Nations High Commissioner for
challenges of users and consumers. Being user-centric means placing the user at the centre of all product, Refugees
service, experience and process decisions. The best businesses in the world today are fiercely user-centric.

KEY LEARNING OUTCOMES

12 months (fully-online)
At the end of this programme, graduates will be able to:
Weekly: 5-9 hrs self-study
● Research information related to user-centred and human-centred design 10-15 hrs workplace learning
● Analyse and review user-centred and human-centred design research
● Engage in design-thinking processes and transfer these skills to your organisation Qualification: National Certificate: Design Techniques - MICT
● Produce user-centred solutions that meet specific project requirements SETA. NQF 5 | D: 90721 | Learning Programme ID: 60509
● Design and prototype engaging, user-friendly interfaces
Cost: R59 000 per learner (no minimum class size)
● Manage and present a user-centred design project
Includes 1-year access to Adobe Illustrator, PhotoShop,
● Manage business processes in a design environment Dreamweaver, XD

THIS COURSE IS PERFECT FOR

● Traditional designers and creatives who want to become digitally-savvy
● Content managers, marketing strategists or UX practitioners
● Aspiring or up-and-coming web designers or developers
● Those involved in any way with building eCommerce, platform or app-based businesses
● Anyone involved product, service, experience or process development
...and who has at least a Matric Certificate (no prior design experience necessary!)
Proposed roll-out *subject to change

0
Orientation
The first few weeks are dedicated to orientation. Students familiarise
themselves with the online learning platform (virtual classroom), understand
how the programme will roll out and meet the humans that’ll be there for
support during the programme.

1
Module 1: Theory and principles of User-Centred Design
- Visual Design
- User-centred design and business innovation
- Design tools and problem solving frameworks
- User research theory and methods

2
Module 2: Application and Practice of User-Centred Design
- Narrative techniques for ideation
- Information Architecture (IA)
- Prototyping

3
Module 3: Professional Practice of User-Centred Design
- Interaction and User Interface-Design
- Use-centred Product and Service Design
- Using a Design Thinking approach for UCD
Learnerships at Red & Yellow

Red & Yellow’s range of structured 12-month

Learnerships have been developed and run over the past
5 years to introduce critical skills to industry and ensure
a world-class learning experience.
Each programme is SETA-accredited, aligned to the National Qualifications
Framework (NQF) and optimised to deliver maximum Skills Development
impact to both the employer’s transformation objectives and B-BBEE
scorecard.

We believe in the unique power of education to drive deep and lasting

transformation across South Africa, and to uplift every aspect of our economy
and society.

This learnership is designed for employed learners (i.e. existing staff) but can be
run for unemployed learners should the need require (although the latter would
require further discussion).
 Red & Yellow’s signature workplace
Practical, workplace-based learning learning methodology leverages its
Our Learnership programmes have been specifically designed to 25-year pedigree as an institute of
deliver optimal benefit to both employer and learner, whilst enabling a
higher learning (accredited by the
structured, supportive learning environment.
Council on Higher Education) and a
We deliver a unique learning experience that focuses on practical,
work-based application to ensure that employees are able to
world-class provider of online
immediately implement learnings in the workplace, without spending learning and corporate training
months out of the office.

Structured theoretical content will be delivered online. Online

delivery means that learners can learn the structured content
alongside their workplace learning.
Online delivery: Value-adds:
● Our world class learning platform ensures delivery of a premium learning ● A Programme Manager will contact each learner and
experience HR Manager to ascertain requirements at the start
● Online content includes easily accessible course notes, lecture and ● Videos of recorded lectures are uploaded every
explanatory videos, infographics, and industry-relevant case studies second week, with tutorials in the weeks every other
● Learning is structured, with assessments and subject course notes week.
released according to the course calendar
● A combination of online quizzes and written assessments are scheduled
throughout the programme to track learner progress and provide
evidence of learner achievement
● Students have contact with Red & Yellow’s content experts in bi-weekly
tutorials
● A dedicated Programme Coordinator is available to assist students with
navigating the learning platform and answering any questions regarding
course content and delivery.
● Red & Yellow have a proven track record in delivering nationally
accredited content online. Our CHE-accredited Advanced Diploma in
Digital Marketing is a first in Africa and delivers an NQF 7 level
qualification fully online.
Learnership Programme Support
A dedicated Red & Yellow Programme Co-Ordinator will be assigned to each employer
to ensure that the programme experience for both employer and employee is fluid and
seamless. We will deal with as much of the unavoidable accreditation red-tape as
possible, so that this admin burden remains our problem and not yours.
Assessment
Delegates will be expected to complete a variety of activities, quizzes and assignments
which have been carefully designed to enhance their learning experience and to ensure
that they are practically able to implement what they have learned. Assessment will
include:
Online assignments and quizzes designed to assess formative knowledge acquisition,
active participation and engagement in practical learning activities.
● Participation in online chat sessions and tutorials
● A summative assessment research project for completion at the end of the 3
modules
Certification: Upon successful completion of the
● A logbook recording all the time spent on the course and assessment activities
programme, each delegate will be awarded with a Red
throughout the programme
& Yellow Certificate of Completion, as well as a
● Workplace learning activities that consolidate the learning and help learners apply SAQA-registered NQF 5 National Certificate in
their learning immediately Design Techniques (SAQA ID: 90721 Learning
Programme ID:60509) from MICT SETA.
● A portfolio of evidence that compiles all assessment activities for certification.
.
Creative thinking Critical thinking

Adaptability
Conflict
resolution

Social intelligence
Leadership
GET IN TOUCH
HEAD OFFICE & FULLTIME CAMPUS
2nd Floor, 97 Durham Avenue,
Salt River
Cape Town

CORPORATE TRAINING & LEARNERSHIPS

Unit 6, Cambridge Commercial Park
22 Witkoppen Road
Paulshof
Johannesburg

087 227 3283

corporatetraining@redandyellow.co.za