DIGITAL MARKETING

ASSIGNMENT 5 - Video

Student Name: Anthea Fredericks

1. Your brand

Start writing here: Lews

Your brand name and URL: https://www.lews.com/

What your brand does/values:

• Family

• Innovation

• Consistency

Marker’s comments: Good work. What does the brand do?

2/3

2. Psychographics

Start writing here:

• Family orientated

• Love outdoors

• Loves nature

• Loves fishing

• Social loving

• Enjoys weekend getaways

• Enjoys camping

Marker’s comments: Good start. We are looking for more detail here. What do they value? Why will they
share the video? What are their wants and needs in general and from the brand?

2/6
3. Video idea

Start writing here:

• Showing beginners tips on fresh water bass fishing using a rod & Lew's reel. Wanting to reach out
to target market and teach them something valuable.

• Showing technique to people interested in starting fishing and ultimately driving them to the
website.

Marker’s comments: Good work.

2/2

4. Video

Paste the link to your video here:

https://www.youtube.com/watch?v=WWAfZk33Tls

Marker’s comments: Good work well done. Great piece of content, that people would definitely find
valuable. Remember to include your meta tags that are relevant to the video and try to encourage
discussion by either posting a comment as the brand or ending with an annotation.

15/19

Section Mark Out of

Total 21 30
Percentage 70% 100%
Marker’s comment: Good work, Anthea. 😊 – Matt C