UI Experience Manager Job Description

and Hiring Process

Group 3
Akshay Kumar C013
Ryan Mathew C018
Akanksha Tanwar C034
Sujith Krishna Apparasu C042
Preeti Naidu Kodidala C044
Aditya Shitole C065
Contents
Job Description for UI Experience Manager.........................................................................................3
Design end to end selection process for UI/UX design Manager...........................................................6
Annexure.............................................................................................................................................10
Job Description for UI Experience Manager

Job Title: UI EXPERIENCE MANAGER Job Code: 100001

Department: UI/UX Reports to: PRINCIPAL UI MANAGER
Reported by: UI EXPERIENCE LEAD Location: Mumbai

Job Purpose / A UI experience manager is the bridge between business and consumer. They aim

Summary to reshape the interaction between business and customer. The UI Manager

manages a team of UI leads and developers. The UI Manager identifies the pain

points of the consumer while interacting with the website or other applications

and formulates a plan to redesign the UI experience so that consumers receive a

positive experience while carrying out their business. The UI Manager provides

key insights about the needs and desires of the consumers and pushes the

development team to ensure that they work to improve the system so that the

customer is satisfied. The UI manager supervises the leads and developers to

make sure they meet the goals the organization has set and monitor the

development and implementation of various UI projects in the organization.

Key ● Understanding the users and their key pain points

Responsibiliti ● Understanding the various stakeholder inputs and business requirements

es ● Bringing innovation in the overall brand offering

● Investigate and exhibit understanding of industry’s latest trends and

technologies.

● Understand the client’s product vision by investigating new innovative

designs, creating different prototypes and creating various user-testing

experiences for digital products.

● Manage and guide the UI team and recommend changes to enhance the

user experience.

● Define the strategic goals of the UX team, prioritise work processes and

contribute in executing the vision of the organization.

● Create the right work conditions for the UI team so that they can perform

the task in the best possible way.

● Recruit talented designers, plan training sessions to develop their skills

and develop a high-performance UI team.

● Delegate tasks to UX`s team, prioritize their activities, define their

deadlines and allocate employees according to the right level of expertise

to accomplish each task, always trying to achieve the right balance

between demands/tasks, priorities, available resources and deadlines.

● Approve the design solutions created by the UX`s team, drive the team's

members in their tasks, actively participate in the discussions about any

project and assume entire responsibility for the team`s proposed design

solutions.

● Evaluate the performance of the UX team, give constructive feedback and

set goals for the team to deliver the desired results.

● Create a career plan for each UX team by understanding the professional

evolution in UX and reward each team member based on merit.

● Monitor the capital expenditure and operational expenditure of the UI

team, and manage the budget of the UI team

● Optimize the work flows and propose new methodologies to improve the

consumer satisfaction.

● Plan and implement an innovative organization culture, by applying

 design thinking techniques.

● Collaborate and communicate with various stakeholders in a distributed

model and deliver the design solutions based on best practices.

Skills and ● Excellent oral and written communication skills and attention to details

Abilities ● Hands-on Knowledge on UX software such as Sketch, OmniGraffle,

Axure, InVision, UXPin, Balsamiq, Framer, Adobe Photoshop.

● Up to date with best practices, design principles and tools / techniques and

trends in UI/UX

● Strong analytical skills and should have the ability to develop innovative

and responsive UI designs using best practices.

● Ability to quickly grasp processes and use-cases in a complex business

domain

● Experience developing application using modern UI frameworks such as

React, Angular JS.

● A solid grasp of user-centered design (UCD), planning and conducting

user research, user testing, A/B testing, rapid prototyping, heuristic

analysis, usability and accessibility concerns.

● Design and implement user stories, user journeys, and mock-ups

optimized for different interfaces.

● Successful in managing the end-to-end implementation of end products.

Qualification ● Graduate and above from Premium Institute

and ● Experience: 10-15 years of relevant experience in UX function in software

Experience product companies

● Portfolio demonstrating successful track record of managing UX projects.

 ● Experienced in managing a team who are part of Agile/Scrum

development process.

Design end to end selection process for UI/UX design Manager

The UI/UX design manager focuses on managing the UI/UX team that is tasked with

designing the products, websites and applications by understanding customers’ needs and

market requirements. Few tools used by the designers are Adobe photoshop, Sketch and

Adobe XD. Sketch and Adobe XD software are used mostly as they are more user friendly.

Most selection interviews are probably still one-on-one and unstructured sequential.

Employers tend to schedule these interviews to make their hiring decision. Selection process

for UI/UX designer is an unstructured sequential interview, each interviewer generally just

asks questions as they come to mind. And rates the candidates on a certain evaluation form,

using questions and skills required for the job.

Most important soft skill required for this job is patience, passion and interest. It is really

important to know the product and this can only happen with continuous learning and field

practice. Patience to redesign the product is critical based on market and product managers

requirement. They coordinate with the product managers to know the requirement, next is

coordination with the product developers and then it goes to testing.

● The industry standard in regard to the hiring process differs from one company to

another. In the one-on-one interview most questions are based on past experiences if

any. The candidate must carry a portfolio before going to an interview.

● A panel interview, also known as a board interview, is an interview conducted by a

team of interviewers who together question each candidate. The knowledge of the

candidate is assessed by the panel based on his / her previous work. In the further

interview process a task / test is conducted to assess the interviewee knowledge and

skills in the field of designing. The interviewers may ask to design a website or

redesign their own (company’s)website on the company specific softwares to check

their competencies with the tool that you have used. These softwares vary from

company to company. TCS uses tools like powerpoint, Adobe photoshop in the

screening process. The panel format enables them to ask follow up questions on the

final presentation. A certification in UI/UX designing course can add a plus point in

the candidates CV. Example a certification course from an online institute –

Interaction Design Foundation.

● Later they combine their ratings of each candidate’s answers into a final panel score.

This may disparity with the one-on-one interview (in which one interviewer meets

one candidate). This may evoke more meaningful responses than a series of one-on-

one interviews.

● In the field of designing interest, passion and patience are the key attributes / core

competencies that a person should have.

A typical User Experience Manager Hiring process will consist of the following elements;

a) Initial Interaction meeting with the HR: In this round you will be assessed on your

motivation behind applying for the job role in that particular company, your cultural
 fit into the company and the team, your communication skills, certain behavioural

aspects and your salary requirements.

b) Depending on the company, there can be 1 or multiple interview rounds with the

Hiring Manager, who will generally be a person who is currently in the User

Experience role or the person whom the candidate will be reporting to. Here the main

assessment point is whether the candidate’s and the hiring manager’s expectations

from this role are both on the same page.

Also certain technical concepts like various design techniques, Agile methodologies,

Kanban and Scrum expertise can be tested in this round. Also certain Wireframes,

research methodologies and other technical aspects like cognitive biases, prototypes

in past projects can also be a point of discussion.

c) UX Panel Interview Round:

Before this round, there can be an assessment sent to the candidates which can include

heuristic evaluation of a website or a fake hypothetical problem which might contain

an analysis of any website. Here 4 main aspects are evaluated:

i) Ability to breakdown and decode a given problem

ii) Interaction skills of the person

iii) How does the person deal with any heated arguments or any kind of

disagreements that might arise in a team

iv) Ability to think out of the box, Analytical skills and attention to detail.
The interview for the role of the user experience is different from the regular interviews.

During the interview, mostly a situation is given as in an original product problem is given to

the candidate. The candidate is asked to design the complete end- to- end process of the

complete product, right from decoding the problem, understanding clearly the requirements

of the client which include both the statements which are explicitly stated and also the hidden

requirements of the client, designing the product’s entire user experience with the product

from scratch.

A general flowchart of the selection process looks like this

 Annexure
NAME PHONE COMPANY LINKEDIEN PROFIL & EMAIL ID
NUMBER
Humza Multanwala 9819862352 Tata https://www.linkedin.com/in/humzanama
Consultancy https://humzanama.wordpress.com/
Services
Abhishek S 9795959263 HDFC Bank https://www.linkedin.com/in/atshashak
http://behance.net/atshashak

Vidhu Maitraya 7042819124 EC Council https://www.linkedin.com/in/vidhum/

maitrayas@gmail.com
Arun Kumar 7661987561 Temenos https://www.linkedin.com/in/arunkmr8/
Chowdary M
Noelle Mathew 98765444490 Robosoft https://www.linkedin.com/in/noelle-mathew-
Technologies 4830b265
noelle.mat15@gmail.com
Sonya Arora 9711946556 Fidelity https://www.linkedin.com/in/sonu-arora/

Link to Audio and screenshot of interviews conducted:

https://drive.google.com/drive/folders/1f2wEwMo_PFitpM3-tPzmnY2915F1U0LE?

usp=sharing

User experience Lead - Noelle Mathew

How is this role critical to the business

For a business ready to meet its customer requirements or bring change within its brand

ethos, it is very critical to have the Experience designer on board to ensure that the vision

of the company is brought to the forefront. The Experience manager helps in translating

the brand value through the designs and thus ensure that the customer/business gets the

right kind of value.

How this role will contribute to the strategic objective of the organisation
As mentioned the Experience manager helps in translating the vision of the organisation,

understand the value proposition, define the feature/functionality essential for the business

and thus makes it a very crucial role to the strategic objective of the organisation

What are the performance expectations of this role

It is very important for them to be able to ideate and iterate quickly, understand the

demographics, define the value proposition, and maintain the business value through a

robust feedback mechanism and keep in sync with the latest trends and services.

What are the critical areas which this role will contribute ?

 Maintaining the brand value through it’s digital products

 Understanding the users and their key pain points

 Understanding the various stakeholder inputs and business requirements

 Bringing innovation in the overall brand offering

What competencies do this role need to bring in order to align with functional

objectives ( assuming it is part of technology /any other business function)?

Clear communication between all stakeholders(business and technology) and alignment

between the capabilities and the expectations is one of the major competencies that this

role helps to bring about

What knowledge and skills are required in each of the competency to deliver

superior performance ?
In terms of knowledge a certain amount of technical knowledge, what’s happening in the

market, user inputs help in delivering a superior performance.

Skills wise - being competent in building the information architecture, wire framing, 

prototyping, visual designs helps in communicating the required ideas and iterate quickly

How is the hiring process conducted for this role ?

Typically there is a portfolio evaluation or an assignment evaluation to gauge the

candidates competency. Additionally, for a more experienced role, past projects and one-

to-one interviews helps in identifying the right fit for the organisation.

What are the roles and responsibilities of an  user experience manager in an

organisation?

The roles and responsibility of an UI/UX manager when coming  to the management part,

he/she  has to manage  designers and developers. There are  constraints like which designers

can overdo but developers can’t do. As a manager he needs to make sure they work together

in sync. He needs to manage both designers and developers, and they have to actually work

together. So, that's his  first priority when it comes to the manager. He  needs to make things

special and perfect when it comes to web applications or mobile applications. I have to

manage point guidelines from a current perspective,  after managing the team he  has to

upgrade with time a design system, which is either already in the place or sometimes he  has

to create it if the company doesn’t have so, that is the responsibility as a design manager. He

needs to be  perfect in  mobile application,  manage design systems like design perspective,
content copy to developers, address, update time and design system already in place or create

a new  design system. 

What are the critical areas in which you have to contribute and what are the prior

knowledge and skills required for that ?

To pursue the required skill in  the user experience when it comes to the research that I need

to conduct is from the user perspective, asking for the need of finding out the needs of the

people. So, I have to build a product that needs to satisfy the user while catering to the

business needs which can be monetary or any idea. So this is the primary skill that is required

when it comes to UI, I need to create a pixel perfect screen that is another part. Now, as the

UX manager, I  need to  know how we can manage with the developers, so if designers can

have a great idea that this needs to be done, maybe that is not possible in the current system

when it comes to development, so that is a critical part over there, other critical part if

suppose I need to update our apps or dial system the way we work. We need to see that the

current system still needs to be working while we are upgrading it, so that is another thing

that we need to manage.

User experience manager- Vidhu Maitraya( EC- COUNCIL)

Does this role require any  prior experience in design or it is just an add on?

When it comes to UI UX jobs, it is not required, but when it comes to management roles, yes,

it is required. Some prior work experience related to design is really helpful. So I don't

believe in education qualification when it comes to design and development, or being a

developer also, what I believe is, someone who is passionate about their role, I'll tell you my

experience with the experience guy, I hire regular people who are experienced, but if I hire as

a puzzle person who just recently passed away from college, they're enthusiastic, they solve
those problems, which normally people who have so much experience can't solve. So that is,

that's how I see that thing. So experience is not what I require.It's the sense learning or

learning from an institute

that carries over when it comes to having a boss. 

What are  the other departments you need to collaborate to deliver the results for your

work?

It is different in every company.  In my organization, I have to purchase software, I have to

go to finance. Well, if I need to procure one system for my designer or a developer, I need to

go to HR, and it means I have to deal with the back end team or to deal with my front end

developers,   Plus news has different departments for that. So if  I have the business

requirement, my requirement comes from BP, CEO directly, new ideas that they are pitching

that needs to be done. So it is like I need to deal with different stakeholders. I mean, I can't

even name actually most of the departments have to deal with that. How is it even legal also,

I will  give an example. Now the cookie policy that you select on any web app or mobile

application so that needs to come from the legal department. So those kinds of small things

that need to get easy, I have to deal with every department that has room to do my job. So I

can't say that. Primarily, it is the developer, it is the stakeholders and the upper management.

But when it comes to operations, it is every department.

How the hiring process is conducted for this role in your organization?

Mine was basically, when I got selected there was no UI UX person over here. So they want

to hire a person who has a prior experience in user experience. And they were looking for

someone who can actually create the department from scratch. So then the prior knowledge in

the company was almost zero when it came to the UX that conducted my interview. They
asked the developer, the development team to take my interview. They asked the content

director, the content team content manager to take my interview. So you actually use some

words UX copy UX, design UX development. So they asked me for my UX. When it comes

to me hiring an assistant manager in my department, I basically look at his portfolio, I look at

his prior experience, I look at what was the biggest art course, what problems he has solved

earlier. So that is, if the person is able to explain what problem he has solved, either through

his portfolio or even by a call  then, when it's good to go for me. So that's how I selected my

assistant manager, because forcefully  you need to have a story to be  a good UX designer,

researcher tells how he reached a solution by defining a problem. So that is our collective

assessment.

How does your day to day life as  a user experience manager go ?

I'll tell you how my days are assigned,  four o'clock, I have a meeting with an external

vendor.

Saturday, but because the other person is like, we're hiring a vendor for a new project and we

didn't have the capacity to do that. So it's like, I have to wake up in the morning. I need to

look

What are the next requests that I have? What are the data from last year that  I have to

complete? What my team needs, what my team is doing? Actually, now it's because of the

covid times and like you are conducting interviews, I am also conducting phone interviews,

or online interviews that I'm going to say the other thing is the data we have. So there is

something called web scraping. So using web scraping, I can analyze the data.  I do the

behavior analysis, how users are reacting with my current job sites, what are the new changes

that I have made, whether they are good or not? So these are the parameters, I have to get the

data like you are collecting right now I have to collect the data, I need to make an empathy
map around it, then I have to extract the solution for that and implement it on my web app or

mobile app. Whatever I'm building right now, whatever product I'm working on.

Any particular advice for the people who are aiming to get into this role?

As a UX manager, from a UI/UX designer, when you switch to a management role, you will

not be working properly, like UX/UI designer, so you need to actually grab some

management skills.

The other thing that is different from becoming a manager is to know how to deal with

people, particularly your stakeholders because the ideas that you're going to put across the

table, you need to know how you can push it through them and get it fast. So dealing with

people is the major roadblock I've seen in management roles.  UI/UX designers actually fall

into it because mostly they are  designers by nature, so when it comes to management, it's not

like that, you need to talk to people to get your ideas approved, that becomes a challenge

when it comes to management, shooting, managing, growing matters what I have faced

earlier. I have been through that. So this is the only solution I can give for anyone coming .

Thank you very much. So we asked this question because we wanted to understand

some intangible aspects that are required for this role from us.

User Experience Manager - Mr. Humza Multawala (TCS)

0:01  

Okay. So, so, can you please tell us what would be the roles and responsibilities of a user

experience manager?
0:11  

and designing when it comes to coding the right part of the user experience even designer and

founder or person can specialize in one I think about what we're doing main production

designer is the UI partner interface design and when they grow in terms of hierarchy you can

manage everything you have been managing all of these roles and become a manager

1:32  

Of the gaming experience. But I didn't see a specialized role for the user experience manager

working for me and become an experienced manager business development by design and

management. So, that is not related to design, they get the brief of the business and then they

hand it over to the designer then take it forward and they will then and then review what

might be part of the ideation or they want to give directions many will be wanting to be user

manager all our designers will then be gradually one by one they have to manage the project

as they become them

2:44  

Okay. So, this entire user experience is vertical and a division in itself. So it doesn't come

under any other things I

3:01  

Mean able to do it

3:06  

Yes
3:09  

For one of the interactive media okay. We have many events and because we have all of our

3:37  

friends, so, what are the various stages of the designer like how do you go about the entire

thing is it different for every client that you get or is it same?

3:49  

No, it is different for every client and for the requirements we have at the time we want a

particular business okay.

4:07  

Which has to be followed and there are methods that fall under the methodology that come

from basic design, the problem statement, then how you resolve the problem, then return the

pin, and then down to the final solution. And the solution might be a product, it might be an

interface or a software or apps we are or even some objects. So, it depends on the

requirement and how what the problem is okay and sometimes there are different products

5:13  

Okay. So, what happens is while suppose you've designed something a user experience

flowchart and you've launched a product, but if suppose something negative happens then

how does the team deal with itself like how do you redesign everything and or is there a

template for grievance addresses?

5:37  

What are your doubts exactly?

5:40  

Suppose you design that you know this should be the process, user experience process and we

launch a product, but suppose some some time some negative thing happens and we do we

change the entire thing or is there any resume template which is there to deal with problems

arising from

6:08  

This ecosystem is all holistically. Because we really have elements of quantitative and

qualitative quantitative that my time we can put it in the formula can vary from person to

person templates that they have to the customer requirements can be a pitch template which

can be used for all that is being followed. Okay.

 6:52  

Okay, we understand the

6:56  

The extent in not following the methodology follows fun board only the initial phases

because you're doing things that they might not be fixed, it depends on the situation. So, what

can go wrong if I go for a user interview later on, if there are not too many, our mind and

going forward in terms of design, there are definitely things so, it's not like I believe the
entire process and then it is going to the stakeholders difficulty or the clients who are part of

the process from day one, they know what's going wrong. And we can always going back

8:12  

Through your day from right from day one till the end, so would you want to go next? Okay,

okay.

8:26  

Okay. So, first of all, thank you very much for taking time to answer questions. There was

some I had a question like, if someone would have wanted to go into user experience, so what

kind of software or work experience what competencies would he need to actually do a good

job in that role? Software knowledge.

8:56  

First of all, we wrongly called a UI UX. So people can connect it to the software. They told

you in the demo, depending on what you want to specialize

9:18  

for even a human being with better knowledge of sociology and psychology and then the

design because that is a process and once it will go down in terms of the process, interaction

design, creating the product or the return and going towards interface design, interaction

design. It can be done on paper as well. What if you want to use offers and there are many,

many A movie he that is in demand okay

10:06  

It’s easy to PowerPoint you can do that if you want to make it easier. Now then going further

if you want to be visual design

10:19  

How can you feel in an application and environment? How they would look what they

needed was that they didn't realize that there are any we can use them for one on for all of

them have anything we can also have shown the basic elements of

11:05  

okay and I got one more question or if someone is applying for cell phones and someone else

is applying for the job or do you take for interview did take fresher as well or do require some

sort of previous work experience for this role

11:27  

depending on the company to company there is a photon matching the colour associated with

that one can apply as I said all the work is what we might get selected department somewhere

and might be working in some other location altogether

12:08  

the computer experience and they want to be among them take with us and for interaction

designer interfaces depending on what you want and which company you want to go.

12:33  
Okay, okay. And regarding the interview process, in the hiring process, are there any like

specific tasks or tasks you give to the candidates? Or is it similar to other

13:01  

college Microsoft have a lot of companies in common in real estate that is one after

remember with multiple companies and given this activity of elections will be one of the top

companies in our

13:29  

Technical interview and behavioural interview like for a new user experience engineers

13:35  

Technical interview between the company and the role you are reacting to some of the

companies are doing differently. The companies we call the way to consider that as our

enterprise they would see more of a graphic talent or the planning talent or any abstract view

of Human Design. They will see more than how the process has been designed or how the

whole process that is followed to design that particular app. Some of you might be the

mechanics of what follows. We've come up with the end result when we use it and then what

was going on one ranking will not add more.

14:46  

Yes, sir. And what are the basic qualifications that accompany looking for hiring for this

role?
14:55  

Your graphic designer Background only learns from what you're doing okay. Very few

colleges that offer user experience design as a master's in many rural design as a master's in

equality, interaction design, the Bangor campus

15:27  

Institute of Design and human factor design is very similar to MIT also offer an

undergraduate course in user experience design and of course, graduate course in the water

facing user experience and then you have to design for it. And I was going back to that I think

IIT Guwahati definitely as a user interaction design course. And this is very good, if you can

get into it go on

16:14  

Penetrating into India as well, the courses

16:19  

Yes, they are in the courses, they don't know they are going to market for an imperfect reason

racism if you've not been part of it, the idea of course are correct. Or if you're going for any

of the policies, we

16:55  

Should you should go to these policies and see their force contents and if there is an issue

rather we offer a similar sentence then only it should be different interface design and with

adding color we have a lot of feelings if you want to design something

17:25  

Yes

17:29  

I know what makes no difference

17:37  

Okay. So, a person will go on to all these departments will eventually grew up to our user

experience manager

17:47  

Like any one of these will be in the game on your own from your manager. Okay,

18:06  

So, one last question from our end, sort of suppose a person is preparing for an interview for

the user experience law. So what would be your advice as to what technical and behavioural

skills should we prepare for to fit into this role? What

18:28  

A support person is a fresher, an MBA graduate who wants to get into this? Yes.

18:43  
Let's suppose a person from any undergraduate stream if normal if a normal person from an

undergraduate stream wants to get into the user experience or user experience researcher or a

designer, so, how would I how would he have to tackle with the intelligence

19:05  

We have to prepare for it. So we have to read a lot to me online about our working directory

then why they want to take it after graduation that would be ideal. Okay, and then the end

goal

19:28  

And the task on which you had mentioned for the railway

19:34  

Give you a task which will be particular learning concepts literally anything can be anything

under the sun. Moving on to explain the process of how design came up for the final design

might be something we need an explanation of how that concept came up. For the giveaway

example, design competitor to watch that application that maybe we are really good at

buying, we might come up with a really good application, why we came back to the design

method, I think it would then reveal for the interviewer to the process and the thought behind

the process is that it's really about breaking up the

20:47  

Basically our thought process and

20:50  

The thought process for breaking it up and how that process is similar to using a 119 and it

should mean a detailed explanation of how that process came into this interface. Yes, it is

intended to continue as it might not be an inconvenience why is that something very

important in any in your writing process when making a project manager, everyone I know

that I haven't seen they end up in an NDA would come in an IP per owner design forum and

applying what do we think of a business development person and one evening in your team

we will become a manager we also manage that team of designers that a manager but maybe I

in the forum which is working with me to be a manager or the city that people will try

working between they're all designers have taken the longer design when the nav have

become limited Okay, okay.

22:36  

Got it so much for your time sir returning with a lot to be giving us so much time for this

discussion?

22:52  

I like picking it up. Would you want to work towards anger in wanting to feel inclined

towards events? In writing, okay.

23:20  

I have my report technician, okay. So, let me know if you want to do that.

23:33  
Yes, absolutely. So thank you so much.

Abhishek- HDFC User experience manager

What does the user experience Manager’s role look like and what are the roles and

responsibilities?

First of all the responsibilities of a UX manager is managing  the user experience design

team. So, I belong to a banking project, so, I work in HDFC.  So, you basically manage all

the projects and also at the same time guide along with how to do this activity. They will be a

part of all the teams, right from understanding the customer’s problem, to guiding the team in

designing the product, it is the responsibility of the user experience manager.

If an aspirant has to come for an interview, what all prior knowledge should he have

what all should he prepare for the technical and the behavioural interview?

Overall, for the post of the user experience manager, the candidate needs to have a work

experience of 5-7 years.

The candidate should know how to take the requirements from the bank or from the product

owners, what are the basic requirements of the project? And the workshops for meeting the

requirement gathering session?  About what research needs to be done to form the product

design.

What kind of graphic software or software tools is it better to be prepared for the User

Experience Manager?
 There are n number of software tools which are used by the User design team. But the most

popular one that an aspirant can learn is Photoshop, Adobe Photoshop.

Does the User Experience vertical come under any particular vertical like Marketing or

is it a separate complete vertical in itself especially in HDFC Bank? 

In our Bank, it comes under the User Function Vertical.

When you're conducting an interview for the potential candidate on a user experience,

do you conduct any specific tasks to complete during that or is this some sort of general

interview?

We give them a situation followed by a set of questions. They need to come up with the

entire plan of how to come up with a final end to end solution right from Problem decoding to

the final design of the problem. We only look at the thought process used by the candidate.

Very less emphasis is given to the end solution.

What about educational qualifications like sir?

No, such communication must be aware of design skills. And that might be you know,

helpful.

 
If someone is looking to go get into this, if you're someone a fresher either myself or just

out of MBA looking to get into user experience manager in the future, what kind of

advice would you give me? I mean, what kind of experience Should I get?

You have to have domain knowledge, knowledge even for data in every domain, everyone

can become user experience at some point. You should be able to understand your clients

requirements in and out.

Arun Kumar Chowdary User Experience Designer at Temenos

What kind of skills or knowledge is needed to follow this career path?

So I work for Temenos company, which is on the finance side and we also do services for the

other companies as well. So, basically, my role is to design products and understand trends,

and we have to understand the customers for whom we are designing the major parts like

designing the product or any kind of mobile application or website so that we can design a to

them only

What are the tools that you use to do this?

Previously, we used to use Adobe Photoshop, now we are using Sketch and Adobe XD for

better usability , of course,

How did you get into this field? What courses did you take in college? 

I studied BSc networking in my college, but at the time I was interested in doing networking

jobs, but after completion of my degree, and I felt like networking jobs are very rare and we
only get when we are experienced in that stream, then I thought of changing my career and

my brother is also a designer. So, I used to be interested in doing that thing as well. So, I also

started learning from there. I used to ask him how to do designing and he explained it to me.

So, with my interest and passion on designing, I started my career in design, I did not take

any courses like that, but I jumped into a job like a fresher with some skill set, then I slowly

started learning from there itself with the seniors in my company.

What would you state  as the most important soft skill that you require at your work?

Having patience is important, sometimes what happens in our job is we do some designs with

our imagination. And when we take it up to the stakeholders, then they might not like it

much, then we need to rethink the product and redesign it again. So in that case, we need to

have some patience to re-work..

Is collaboration with others a big part of your job?  

In the beginning I was the only designer in one or two companies, so, I did not feel like

collaboration was important. Then going further after changing my jobs twice, I had a team,

so then I understood that collaboration is most important at that point. So we get ideas from

different people, and collaborate and do it. So there is a lot of thinking and new innovations.

What actions do you recommend a person who wants to get into this field today? 

So, before entering into this career path, or if you want to choose this career path, you have to

have a bit of interest in doing this or else without having any interest you won't be able to

sustain in this job.  Because it's kind of slow, right, it's kind of a learning process.
What is the industry standard in regards to the hiring process ? How is it being conducted

right now?  

There might be some few questions regarding the experience and regarding the previous

work, which have been done,  there should be a portfolio before going into an interview, so

that they can see your work. So, based on the portfolio, they get to know better and they also

give us tasks  that we are capable of doing. So, based on that also they will be hiring us and

mostly there should be a knowledge of doing design properly and there should be some

experience,  at least two or three years and a course regarding UI UX,  as that is a plus point.

Sonya Arora Fidelity

Can you can you tell me the key how critical is this role, you know, for the business ?

you know, for the business, to know the business goal, because we try to map it with the user

needs. I did no research, before starting any project. before starting any research, we want to

know, the business goal. And then we try to reach out to the customers to know their needs.

Okay. So the job of us manager is to setting up the standards to create the roadmap for the UI

UX team, okay, in terms of research and testing, and how will we align this thing with the

development these standards, we set the guidelines for our team as a manager following the

roadmap plan, that much is gonna be research during research with this much time we'll

explain and then maybe the candidates or in a design sprints or design thinking workshops

will also be role of us managers to think strategically which approach is better to solve the

problem statement
What are the performance expectations for the role ?

Okay, they should have hands on experience, which is required you should go and you should

also know the how to get this work done by your team for how to align your team with the

roadmaps, they should have the clarity about the delivery plan about the all the projects

initiatives, steps which are involved, what exactly do they have to do in the search phase?

What do they have to do? What do they have to do in design phase and then how will they

proceed with the miscibility testing, how to recruit the candidates to test you you know, you

need to country excite you need to interview so, that is the part of manager to think and to

talk to the stakeholders what is the maybe complimentary gifts which we are giving

candidates or maybe tudents or maybe while recruiting we have to come up with some

strategy right. That is the role of business managers and UX managers to coordinate with

stakeholders to get the clarity that how will we recruit candidates,

How will we do research and how can we get data?

collaboration, collaboration with the cross functional teams, okay, well terms of getting the

data, getting more insight about the customers coordination with the marketing team, to know

the customers pain points, coordination with product owner, we are not a decision maker, we

have to work according to the scrum teams product owner Scrum Master. So, development

also developers also included in the initial phase of the research, so that they all should be on

the same page. So, it is all the jobs and responsibilities of a manager a lot of communication

or analyzing what the stakeholders want to know. So, basically mapping mapping the

business, mapping the business goals with the user needs, oh, we cannot do something which
is out of the business needs. So we have to align so in a while recruiting, you know, you must

have gone through the process of recruiting people or you also must have gone for an

interview. So is there any specific tests or anything else, and how they recruit every company

is different every company has a different strategy process sometimes they offer free

complimentary membership, it is nobody's interested to spend their time until you give

something to them and if you want to do some surveys if you want to do some testing some

research part and you need people to talk to and if you need their valuable time you have to

offer something right and you want to add and it is very critical ways with it, you have to

observe them while they're performing. And now, you have certain questions which you

asked during the research this you might have certain questions or tasks during testing phase

also. So, it's always a best practice to give something complimentary, so that people should

feel motivated and they should join these sessions you know, with a with some curiosity and

which are being goodness that is they will also get something. So, that is totally depends upon

the company budget also sometimes they fixed budget we have to spend for research and then

maybe they can come up with $10 or $20 amazon gift cultures. Sometimes they give

complimentary membership swiggy or other they give the complimentary membership to

their customers. Okay, we are giving you two months free membership you cannot food or

complimentary food you will get for for a couple of days like do something.

And what about the you know, latest technology in UI UX role? What are the

technologies that you're working on?

It's not a technology, there's lots of the same entire UCD process I will talk about UX

We call it user centered design process. And as I mentioned, we have labeled the research

phase design phase and then testing phase during design during the research phase we do

market analysis, check the competitors, we see the trend which is going on in the market,
what our competitors are doing, why are they doing better? What features do they have in

their size. And then we can also enhance our application according to the one important other

thing is contextual inquiry. Of course, one on one interviews with customers. When we

design and then we test it,we use tools day to the life tools are trendy keeps changing

sometimes substitutes. So, that still doesn't totally matter, like we know for a job interview,

they ask you need to know this particular tool or that particular tool does is that a

differentiator or not an advantage, that is one tool you should Master, you should master one

tool required either it is like for wireframing, you should put the tool that way, then only you

will be able to create the sketches or life instance. So if you have mastering one tool, it will

work. And mostly other tools are similar to it. And you can adapt, you know,interfaces

almost similar to look at Photoshop or Adobe XD. And if you want to switch to a sketch, you

can do that. If you have if you have already worked on one. But a manager has a more sort of,

you know, a big picture. All right, he doesn't look into the tools and all that. Changing now

it's not like earlier, earlier it was command and control.

After a child coming into the picture, your roles have changed. Everybody's individual

contributor, either it is a manager or senior manager. So that even senior managers are also

contributing and working with the team, the manager still am doing wireframes I create

wireframes I do research I do testing. So that's part of my job.

I hardly see these days, I hardly see that managers are totally managed. It's not a people

management role, right? Yes. Yeah. I don't do what UX person is doing. Okay, so but the

responsibilities same with you, excuse me, just add on that he has to supervise or create the

roadmap also. And then they have to align with the team with that roadmap. That's the

exciting I see. Oh, otherwise, it's actually seen. We are also doing the same what other team

members are doing.