What is UX/UI Design?

Designing with the User in Mind

 Industry Overview Applied Examples FAQ’s Take Action!

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What is UX/UI Design?

“UX is the totality of end-users’ perceptions as they interact with a

product or service. These perceptions include effectiveness, efficiency,
emotional satisfaction, and the quality of the relationship with the
entity that created the product or service”

-Mike Kuniavsky, big time design guy

What is UX/UI Design?

UX/UI is appealing to a user’s

psychological wants to give them a
better experience for a product or
application.

UX - How things work

UI - How things look
UX Design

“UXD is the process of researching users to understand them

better to enhance their satisfaction of a product/experience”
- UX Planet
Separate But
With Overlap

What is UI
UX/UI and Developers

Developers and Designers need to work

in tandem, but designers themselves
tend not to code much with the
exception of HTML and CSS (and
possibly some frontend).

However, knowledge of both developer

and design skills makes a rare unicorn.
 UX/UI
In the Business Setting
User vs. Business Goals
Point of View Statement
(to align Business with User Goals)

1. Define specific details about a user

2. Figure out an unmet need
3. How can Design help figure out that problem

X needs to be Y because Z
Types of UX Jobs

● UX Researcher - conduct tests, gather data, and analyze

in a qualitative and quantitative manner.
● Content Strategist - Interprets the research, you develop
content based on business goals and user needs.
● Visual Designer: Your focus is on how the experience
looks. The buttons, the icons, the background, all follow a
design guide you have created, so that the aesthetics are
defined properly.
Types of UX Jobs
Continued
● UX/UI Developer: Where the code comes in with HTML,
CSS, and JavaScript. You are making the experience a
reality.
● UX Designer: An architect of the experience (Information
Architect). The focus is on creating the user interface,
defining where and how things go before it gets polished.
● Product Designer: This role puts you in charge of the whole
product experience, making sure all needs are met.
 Tools and Tips
What you’ll use daily to be a UX/UI
expert
Thinking in UX

User Flow Chart:

1. What is the user
trying to
accomplish?
2. How is the
interaction/
transition?
Tools for UX

1. Wireframes
2. Mockups
3. Prototypes

Special Mention:
● Mobbin
Design
Tools for UI

- Sketch
- Figma
- Adobe XD
- Invision Studio
Tips for a Good Experience

- Visual Design (colors, etc)

- Visual Hierarchy: how we scan pages (top-down)
Tips for a Good Experience
Continued...
CLICK OR CLICK
- Spacing
- Repetition
- Weight
- Call-to-action
- AB Testing
- Continuous Improvement
Portfolios
Case Studies
Industry Overview Applied Examples FAQ’s Take Action!

?
Common Questions

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❏ What are the outcomes of your students
for this field?
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employer?
❏ Is this course entirely online?
❏ What should I do from here?
Industry Overview Applied Examples FAQ’s Take Action!

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