PATRICE

Creative Portfolio
DE OCAMPO
PATRICE EDUCATION

University of Santo Tomas 2012-2016

de ocampo Bachelor of Fine Arts Major in Advertising Arts

Consistent Dean’s Lister
Jubilee Christian Academy 2008-2012
Secondary Education
Consistent Honor Student

EXPERIENCE
Creative Director
February 2021- present
Assistant Marketing Manager/ Creative Head
February 2020- January 2021
Senior Multimedia Designer
June 2019-January 2020
Associate Creative Designer
January 2017- May 2019
SKILLS
and Abilities

HARD SKILLS
Adobe Creative Suite (Photoshop, Illustrator)
Video Production Software (Premiere Pro)
Graphic Design & Creative Direction
Photography & Photo Editing/Manipulation
Creative Presentations
Microsoft Office Suite

SOFT SKILLS
Creativity & Flexibility
Problem-Solving & Coordination
Communication & Management Skills
Leadership & Teamwork
 WORK EXPERIENCE
01 Creative Director
Lead and direct the creative team in the production
of all marketing collateral while making sure artworks
02
are in line with each brand's identity and positioning
in the market
Assign project workload to creatives team and
monitor deadlines
Attend creative input meetings to develop creative
strategies and implement all creative requirements
including layout, final art, placements and copy
Coordinate with suppliers for production of various
online and offline campaigns
Collaborate with marketing and sales/operations
departments in identifying creative opportunities to
produce new ideas for promotional campaigns and
marketing communications
Asst. Marketing Manager/ Creative Head
Research and analyze market trends, demographics and
other relevant information that helps the marketing
manager develop marketing plan
Creates graphs, reports, and detailed data analysis through
written presentations
Helps plan promotional events to deliver marketing
campaigns and promote brand awareness
Develop PR campaigns and seek opportunities for
partnerships, sponsorships to build positive relationships
with media and the public
Manager e-commerce platforms and community group
Approve artworks done by the Associate Graphic
Designer and at the same time create various artworks in
line with brand's in-store and digital campaigns
 WORK EXPERIENCE

03 Senior Multimedia Designer

Manage graphic designs from conception to delivery
04
Create and shoot content for social media promotions
Design and implement appealing and eye-catching
visual merchandising displays for physical stores
Brainstorm store displays which include window
displays, ceiling decors, signages, interior displays and
special promotional displays to feature new product
launches and reflect seasonal themes
Associate Graphic Designer
Develop concepts, graphics and layouts for a wide array of
media advertisements both online and offline —this
includes flyers, posters, packaging, newsletters, website
design, lightboxes, signages & billboards and postings for
social media platforms
Present design concepts and strategies to marketing team
Document and create visual materials for brands'
photoshoots and promotional materials

Do monthly visit to stores to ensure all displays are

cohesive with marketing efforts

Liaise with suppliers and source elements while

monitoring costs and working within the budget
 BANILA CO
A'PIEU
PERIPERA
CREATIVE PORTFOLIO

brands
 FLYERS
a one page paper
advertisement with a
lifestyle magazine
approach to provide
relatable content
regarding the brand's
products
LAYOUT DESIGN
 FLYERS
a one page paper
advertisement with a
lifestyle magazine
approach to provide
relatable content
regarding the brand's
products
LAYOUT DESIGN
 POSTERS
printed sticker on sintra board
used to display on easel stand to
promote store discounts & new
launches

promotional posters
launch posters
gifts with purchase posters
LAYOUT DESIGN
 POSTERS
printed sticker on sintra board
used to display on easel stand to
promote store discounts & new
launches

promotional posters
launch posters
gifts with purchase posters
LAYOUT DESIGN
 WEBSITE
carousel banners to
promote new releases and
site exclusive promotions
LAYOUT DESIGN
 SOCIAL
MEDIA
aesthetically pleasing
artworks to help grow
awareness, introduce
new products, maintain
market relevance and
build community
LAYOUT DESIGN

Instagram/ Facebook
posts
paid ads
 PAPER
BAGS
branded paper bags to
create and establish
identity for the brand
PACKAGING DESIGN
 SET BOXES
to differentiate products and
package unique sets for additional
marketing messaging and encourage
gifting
PACKAGING DESIGN

Holiday Set Boxes

Double Cleansing Set Box with
window
 PR KITS
incorporating the brand and/or
products' unique personality into the
design of the kit to create a story to
generate online engagement

Dear Hydration Facial Mist Sumer

PACKAGING DESIGN

Campaign
Clean It Zero Travel Size Launch
Peripera Relaunch in PH catering to
Gen Z
 PR KITS
mini A'pieu store in a 3D box concept
inspired by Korea's physical stores to
introduce brand's hero products in the PH

A'pieu PR Kit for Launch

PACKAGING DESIGN
 ONLINE
PURCHASE
BOXES
aesthetic minimalist carton boxes to
encourage customers to take photos
with their items
PACKAGING DESIGN

unified box packaging for Banila Co

& A'pieu online orders
 PR CARDS
a fact sheet with a clear and
simplified description of the
products sent with the brand's
socials to help tell the story and for
brand recall
PACKAGING DESIGN

Velvet Blurred Veil Lip Launch

Clean It Zero Travel Size Launch
Miss Flower & Mr. Honey Collection
Mother's Day Gifts ft. V-V Vitalizing
Collection
 SHELF
DISPLAYS
VISUAL MERCHANDISING DISPLAY

highlight frame with illustrations and

descriptions to feature product
collection and special sets

Dear Hydration Collection

Miss Flower & Mr. Honey Sets
 STORE
VISUAL MERCHANDISING DISPLAY

DISPLAYS
table & shelf displays to feature new
launches and product highlight of the
month

Beauty Boosters
Clean It Zero Marble Edition
 STORE
DISPLAYS
table & shelf displays to feature
new launches and product
highlight of the month
VISUAL MERCHANDISING DISPLAY

Covericious Power Fit Foundation

Miss Flower & Mr. Honey Collection
 WINDOW
DISPLAYS
honey-themed store display using
VISUAL MERCHANDISING DISPLAY

window stickers and various posters

featuring Kim Mingkyu a Korean
personality

Miss Flower & Mr. Honey Collection

 WINDOW
DISPLAYS
nude and rose gold-themed window
VISUAL MERCHANDISING DISPLAY

display with a play of depths and

textures while highlighting the
features of the latest foundation

Covericious Power Fit Foundation

 WINDOW
DISPLAYS
VISUAL MERCHANDISING DISPLAY

holiday store display including windows,

ceiling, and shelves featuring the 12
Christmas sets of Banila Co,

12 Gifts of Banila Holiday Campaign

 NEWSLETTERS
commercial message using
email to drive traffic to
website and keep customers
and prospects up to date with
the brand's latest products
and offers in a fun and
engaging visual content

Website Promotions
Product Launches
Customer Winback
EMAIL MARKETING

Abandoned Cart
Browse Abandonment
Product Back in Stock Flow
Welcome Series
Promo Reminders
Loyalty Programs
 NEWSLETTERS
commercial message using
email to drive traffic to
website and keep customers
and prospects up to date with
the brand's latest products
and offers in a fun and
engaging visual content

Website Promotions
Product Launches
Customer Winback
EMAIL MARKETING

Abandoned Cart
Browse Abandonment
Product Back in Stock Flow
Welcome Series
Promo Reminders
Loyalty Programs
 LAZADA
STORE
BUILDER
personalized store decoration for
brand on special promo days and
double digit campaigns
E-COMMERCE
 PRODUCT
PHOTOGRAPHY
flatlay and close up shots of products with
play of shadows and usage of props to
showcase actual items for social media
postings
PHOTOGRAPHY & ART DIRECTION
 PRODUCT
PHOTOGRAPHY
flatlay and close up shots of products with
play of shadows and usage of props to
showcase actual items for social media
postings
PHOTOGRAPHY & ART DIRECTION
 MASS MEDIA
other means of communication to reach
the vast majority of the general public

billboard ad along EDSA Guadalupe

circular ad in SM North Edsa
mall posters
OTHERS
THANK YOU
patricedeocampo@gmail.com
+63 917 193 4235

PATRICE DE OCAMPO CREATIVE PORTFOLIO