Traci J.

LaUriE
1405 L A P O R T E AV E N U E | F O R T CO L L i N s, CO 80521 | 970.980.8182 | T R AC i L AU R i E@ g mA i L. CO m

c ar E E r DE VE LO PM E NT
Designer Sierra Trading Post Cheyenne, WY July 2009 Present creative Leadership Promoted to lead designer on Sierra Trading Post catalog (15+/year with a national circulation of 490,000+) after succesfully designing the Mens Classics catalog (7+/year with a national circulation of 10,000+). Redesigned catalogs to stay current with industry trends. Exceeded sales projections. Collaborated with merchandising, photography, and copywriting teams on each catalog. Photography Conceptualized overall design and creatively styled product shots to integrate merchandising goals into catalogs and retail advertisements. These innovative product shots delivered a noticable revenue increase in catalog sales. Womens Focus Group 12-person panel dedicated to reviewing and providing feedback on women-specific publications in the areas of design, merchandising and web presence. regional/National advertising Created unique advertisements for a variety of regional and national publications while promoting retail objectives, meeting deadlines, and maintaining corporate branding strategies. Created digital billboards and inhouse digital advertising for events and promotions. copywriting Initiated and accepted additional responsibilities of being a part-time Copy team member. Included product research and a working knowledge of company standards for quality assurance. Newsletter Volunteered to coordinate and execute the company newsletter design. This was an enjoyable side project that allowed me to work with a variety of new co-workers and have complete creative freedom.

Publications coordinator Lead Designer PACER Center Minneapolis, MN February 2000 October 2008

creative Leadership Supervised publication staff on design projects to maintain branding protocol while encouraging creative vision in a team setting. Worked directly with editorial staff to coordinate timelines and define the creative development of projects. PacEr Benefit Major fundraising vehicle ($500,000+) reaching a local audience (2,500+). Obtained pro bono printing ($35,000+), creative lead on all marketing pieces, organized advertising placement and mailings. Responsible for materials coordination at the event. aLLiaNcE National Project Created books, brochures, and coordinated collaborative efforts with Parent Centers (100+) across the nation. Educated Parent Center Directors on design and printing fundamentals at technology institutes. Creative lead on annual national conference materials. Design Direction Compiled design strategy and direction for numerous communication vehicles (i.e. educational materials, books, brochures, direct mail, newsletters, and web pages). Brand Marketing Created and executed a project plan to ensure a seamless transition to new brand identity for all PACER materials. Process Development Designed a web-based database for publications routing process to manage ongoing projects while maintaining accurate records for reorders and updates. Vendor relations Consistently worked with a variety of vendors to maintain printing standards while meeting budget parameters. Worked directly with printers to stay up-to-date on print technology to increase budget-friendly printing options.

Graphic Designer Becker Underwood, Inc. Ames, IA December 1998 September 1999

creative Leadership Directed creative execution on marketing materials and acted as photographer for several product photo sessions. Marketing Design Solutions Key member of the marketing team who was responsible for the design of advertising vehicles (i.e. tradeshow, sales, technical and product line materials). Collaborated with the VP of Marketing to meet sales and marketing objectives. Production Management and coordination Liaison between internal production and marketing to ensure a high level of product quality assurance and adherence of production timelines. Vendor relations Worked with print representatives to maintain printing standards and meet project budget parameters.

Sales associate/ Visual Support Banana Republic Minneapolis, MN Loveland, CO October 2005 Present

Sales associate Work directly with a wide variety of clients to provide product education, listen and interpret individual needs, and offer personalized support in an upscale retail environment with an emphasis on making each customer feel excited about their unique shopping experience. Visual Support Key member of the visual team who is responsible for implementing the creative vision of Banana Republic through displays, icons and marketing messages. Routinely interpret corporate standards to resonate with the regional audience. Train employees on store visual standards and practices for consistency and efficiency. Leadership Train new and existing employees on cashier procedures to ensure accuracy in customer transactions and an overall positive customer experience.

S K i LLS
Pc/Mac platforms Adobe Creative Suite (InDesign, Illustrator, and Photoshop), Adobe After Effects, Quark XPress, Microsoft Office

E DU c a T i O N
Des Moines area community college iowa State University A.A.S./Communication Design

Journalism with an emphasis in Advertising and Design

cOM M U N i T Y
Highland High School Ault, CO Volunteered time helping students on the annual literary magazine with design and layout.

POrTFOLiO
www.tracilaurie.foliohd.com