CASSANDRA WARE

6005 South Corning Street, Los Angeles, California 90056

(310) 641 8383 - (310) 663 4207
cassandraware@sbcglobal.net

~ QUALIFICATIONS SUMMARY ~
Creative, dynamic, and performance-driven marketing executive professional with
well-developed experience acquired from comprehensive years in diverse areas enc
ompassing sales and marketing, business management, advertising, and product dev
elopment; eager to pursue a challenging and rewarding position that would utiliz
e people skills, creativity, product management, analysis, and exemplary communi
cation prowess. Known as strategic and goal-oriented leader who is committed to
motivating individuals and providing successful strategies to increase confiden
ce, improve productivity, and provide career growth opportunities. Demonstrate s
kills in utilizing creative talents and expertise in developing marketing strate
gies. Well-experienced in working within numerous functional areas related to ma
nagement, customer service, administration, payroll management, and training. Ex
cellent verbal and written communication skills in negotiating and closing contr
acts.

AREAS OF EXPERTISE
- New Media Planning and Product Launching
- Revenue and Profit Improvement
- Consumer and Market Research and Analysis
- Opportunity Identification
- Budget and Staff Management
- Strategic Business Planning and Development

PROFESSIONAL EXPERIENCE
WARNER BROS. RECORDS - Burbank, CA
MARKETING DIRECTOR 2007-2008
- Productively managed all online sales and marketing operations, includin
g creating and designing websites; administrating social networking sites, such
as MySpace, Facebook, and eBlast; as well as overseeing various external company
promotions and sales relating to the artist name or likeness
- Directed a team responsible for management and planning of national bran
ding tours for an upstart artist, as well as for the release of an intermediate
or superstar act
- Rendered leadership and creative expertise to in-house and outside agenc
yâ⠬⠢s creative staff in developing and designing packaging, videos, commercials, radio s
s, logos, websites, direct mail circulars, and e-mail blasts to ensure profitabi
lity and market share increase
- Employed analytical skills and market knowledge in tracking new business
opportunities with various national and local brands that may fit the artist
Notable Contributions:
- Administered and analyzed application of multi-million dollar budgets im
plemented by the Promotion, Sales, Creative, Advertising, New Media, and Merchan
dising departments
- Served as primary contact and utilized commendation skills in advancing
external partner negotiations with management agencies, booking agencies, and ad
vertising agencies
- Led the release of five projects with a single, consisting of more than
500,000 units
- Planned a marketing strategy and produced a short film based on the albu
m of Mike Jones who had been in midpoint for over two years; the short film was
aired on BET
- Developed, motivated, and created the entire department; collaborated wi
th the senior vice president of urban music in hiring and developing promotional
staff
DELIVERANCE MANAGEMENT - Los Angeles, CA
PROPRIETOR | MANAGER 2005-Present
- Oversaw all functional areas of the business, which include managing all
independent payroll, travel, and production for the artist /band members/produc
tion crew
- Functioned as liaison and ensured proper coordination between artist, la
bel, and production staff
- Served as independent marketing manager and liaison between label market
ing department, artist, and artist management
- Ensured and secured production opportunities and write ups to establish
marketability of various producers/artists
Notable Contributions:
- Led the negotiation and secured all recording contracts with major recor
ding labels
- Planned, developed, and implemented creative vision in collaboration wit
h labels and/or production companies
- Developed and rendered creative direction for recording projects to ensu
re quality product and profitability
- Analyzed and developed recording budgets for the production, as well as
completed the projects within time and budget constraints
GEFFEN RECORDS (formerly MCA Records) - Santa Monica, CA
VICE PRESIDENT | MARKETING DIRECTOR 1999-2006
- Directed three marketing directors and their individual projects, as wel
l as productively managed in-house and outside agency creative staff in designin
g various artist-, products-, and advertising-related materials to maximize mark
et share
- Effectively planned and managed all aspects of organizations marketing,
objectives, and initiatives focused on ensuring top-grossing releases of some of
the labels
- Spearheaded a team in creating national branding tours for upstart artis
t, as well as in launching release of an intermediate or superstar act
- Played an integral role in negotiating various business operations
Notable Contributions:
- Planned and implemented strategic marketing for the re-launch of the ent
ire Rawkus Records label; maximized branding across the internal organization al
ong with external partners
- Conceptualized, managed, and analyzed the application of multi-million d
ollar budgets implemented by the Promotion, Sales, Creative, Advertising, New Me
dia, and Merchandising departments
- Conducted extensive research to efficiently identify and create marketin
g initiatives; formulated targeted and segmented plans to streamline marketing a
ctivities
- Strengthened online marketing activity through creating various websites
, including MySpace, Facebook, and eBlast

EARLIER EXPERIENCE
RUTHLESS RECORDS (Sony) - Los Angeles, CA
GENERAL MANAGER 1997-1999
SENIOR VICE PRESIDENT, PROMOTIONS AND MARKETING 1996-1997
MOTOWN RECORDS - Hollywood, CA
NATIONAL DIRECTOR, PROMOTIONS 1990-1997
WQUE/WYLD - New Orleans, LA
AIR PERSONALITY | PROMOTIONS DIRECTOR | DIRECTOR 1981-1990

EDUCATION
BACHELOR OF ARTS IN COMMUNICATIONS, MINOR IN MUSIC
XAVIER UNIVERSITY - New Orleans, LA
COURSEWORK IN PROPERTY MANAGEMENT COURSE
Ashworth College - Los Angeles, CA (In Progress)

- Portfolio available upon request -